The document outlines a proposed two-part video for Urban Outfitters to promote their festival fashion line. The video would follow two strangers meeting by chance at a music festival and experiencing a whirlwind romance amid the crowds and music, wearing different outfits from Urban Outfitters' line throughout. After their romance inevitably ends as the festival concludes, the video would be promoted on social media and through advertising to attract potential customers interested in the youthful summer styles.

1. URBAN OUTFITTERS
FESTIVAL ROMANCE

2. 2 PART VIDEO RELEASE

3. Purpose
• Different looks from that seasons line will be
displayed throughout the film and will attract
potential customers using the fun and
youthful summer romance.

4. First Half of Short Film
• Follows two individuals separate journeys to
the music festival where they link eyes amidst
a crowd in mutual attraction.

5. Second Half of Short Film
• This half will focus on their electrified
romance amidst this festival and the inevitable
end of it as they journey back to their homes

6. Social Media

7. Advertising

8. BUDGET $$$
• Videography
• Models
• Stylists
• Social Media Agencies
• AdWords

9. Universal Tag
#SparkleandFadefilm
#UOFestivalfilm

10. Presentation done by Amanda Furtaw
Undergraduate in Advertising Mgt. at Michigan
State University