1. The Pitch
THE PITCH
The Problem
The Solution
#3 1935 11th Avenue
The
Customer Vernon, BC. CANADA
V1T 9A9
The
Technology CONTACT:
Michael Fedchyshyn – PhD, Director
(905) 510-3651
The Strategy michael@aspenware.ca
www.aspenware.ca
The
Competition
The People
The Money
The
Aspenware Inc. manufactures smooth, strong, taste-free, and truly
Environment
compostable single-use utensils from Canadian hardwood veneer as an
The Future
eco-authentic alternative to conventional and bio-based plastic
Contact Information
Company Proprietary

2. The Pitch
THE PROBLEM
The Problem
100,000,000,000 The amount of DISPOSABLE PLASTIC CUTLERY used
The Solution
on an annual basis is STAGGERING.
ONE HUNDRED BILLION All of it is discarded either in LANDFILL or as LITTER.
The Number of plastic utensils disposed of each year
Customer
“Compostable bioplastics” have been positioned as
The
a replacement for disposable plastic cutlery but
Technology HAVE PROVED CONTROVERSIAL because they;
The Strategy
• do not compost in the majority of composting systems
• have been guilty of ‘greenwashing’ and misleading claims
The • use plastic binders to improve functional performance
Competition 1.5 SUPERTANKERS
Volume of oil used to make plastic cutlery each year • divert arable lands from producing food crops
The People
• have similar total lifecycle cost as conventional plastic
The Money
A practical, cost-effective, and sustainable
The solution to replace disposable plastic
Environment
2.5 ASTRODOMES cutlery is necessary to make broad zero-
The Future
Volume of plastic cutlery disposed of each year
* estimated volumes
waste programs feasible
Plastic Disposable Cutlery
Company Proprietary

3. The Pitch
THE SOLUTION
The Problem
The most exciting thing to happen to disposable
The Solution cutlery since, well, ever.
The
THE PERFECT ALTERNATIVE TO DISPOSABLE PLASTIC CUTLERY NEEDS TO BE;
Customer Who needs an axe? In the softwood-focused west; hardwoods are often left to rot on site or placed in
SUSTAINABLE slash piles and burnt. Instead, WE SALVAGE THEM AND GIVE THEM A MORE USEFUL PURPOSE
The STRONG OUR KNIFE CAN CUT A PLASTIC KNIFE IN HALF and then easily cut a steak, need we say more?
Technology
SMOOTH & Aspenware is smooth, shapely and TASTES NOTHING LIKE A TONGUE DEPRESSOR! In fact, it doesn’t
The Strategy TASTE-FREE taste like anything at all. It’s made from the same wood as popsicle sticks and wooden spoons
All of our manufacturing is done in Canada, Eh! We live by North American labour, health & safety, and
SAFE product safety standards. We think THIS MATTERS FOR THINGS THAT GO IN YOUR MOUTH
The
Competition
ECONOMIC Aspenware is COST COMPETITIVE with similar quality plastic and “bioplastic” options
The People
MOST IMPORTANTLY, IT HAS TO BE TRULY COMPOSTABLE;
The Money
BIOPLASTIC
The
Environment COMPOSTABLE 14 d 45 d 90 d 180 d 365 d
Aspenware composts rapidly in both commercial and
The Future home composting systems and in all climates
Wood is Good!
Company Proprietary

4. The Pitch
THE CUSTOMER
The Problem
It’s everything you’ve ever wanted in disposable
The Solution
plastic cutlery. Except the plastic.
The
Customer RETAIL FSH
The
Technology
The Strategy
The
Competition
The People
• Aspenware® has product lines for both RETAIL & FOOD SERVICE CHANNELS.
The Money Retail product is sold in grocery, mass-market, and housewares stores. FSH
product is sold to caterers, cafeterias and restaurants
The
Environment • Clients meet Aspenware® through a GROWING NETWORK of distributors,
brokers, and direct relationships. Referrals, eco-networks, and web channels
The Future
are also key means of product introduction.
Sales Channels
Company Proprietary

5. The Pitch
THE TECHNOLOGY
The Problem
This is what stronger disposable plastic cutlery is like
The Solution
when you make it out of wood.
The
Customer
Organic
Starch
Adhesive Veggie-
The Canadian Heat &
Technology Based Ink
Hardwood Pressure
& Coating
Veneer
The Strategy
The
Competition
The People Two sheets of veneer Flat ‘blanks’ are Blanks are formed to The shaped product is
are laminated punched from the give them shape printed and finished to
The Money
sheets make Aspenware
The
Environment
Aspenware’s PATENTED CONSTRUCTION AND MANUFACTURING PROCESS IS
CRITICAL to its strength, shape, and (most importantly) compostability
The Future performance. It is the only truly engineered product in the category.
15 Years in the Making
Company Proprietary

6. The Pitch
THE STRATEGY
The Problem
Aspenware HAS SUCCESSFULLY SCALED-UP its production capacity (10-fold), locked-
The Solution
up supply of raw materials, and established strong inventories
Investment and FOCUS IS NOW ON BRINGING ASPENWARE TO MARKET
The
Customer
Planned 2013 Marketing
The
Expenditures Shows & Conferences
Technology • Sustainability, Education, Hospitality, Sports themed $40,000
• Retail Buying
The Strategy
Social Media/Web Awareness
• Increase activity on Facebook, Twitter, Blog, YouTube $20,000
The • Webpage upgrades
Competition
Distribution/Brokerage
The People • Library of support material expanded $30,000 $150,000
• Increased support at shows/meetings
• Careful focus of sales/promotional activities
The Money
Internal Support $50,000
The • On-boarding of social media and marketing talent
Environment
Partner Networks
The Future • Expand international partner networks $10,000
• Work on partner zero-waste events, education
Setting the Table
Company Proprietary

7. The Pitch
THE COMPETITION
The Problem
The Solution
The
Customer
The
Technology
The Strategy
The
Competition
The People
The Money
Aspenware takes a commodity product and makes it perform, compost, look and
The
Environment feel like NOTHING ELSE IN THE MARKETPLACE.
Aspenware’s functional and environmental attributes ARE UNMATCHED BY THE
The Future
COMPETITION.
None really…
Company Proprietary

8. The Pitch
THE PEOPLE
The Problem
Making Aspenware comes naturally to us.
The Solution
Aspenware is overseen by its Board of Directors and managed by its operational team in
Vernon, British Columbia. It draws from a wide network of advisors in Canada and the US.
The
Customer
Board of Directors
Terry Bigsby is the President, a Director, and co-founder of Aspenware. For the past 15 years he has been improving and refining Aspenware as well as
The developing and industrializing the process by which it is made. In 2012, Terry a Manning Innovation Award for the creation of Aspenware. There are
Technology only two of these awards granted across Canada across all sectors each year for innovations that have the potential to drive societal change. Terry
attended the University of Alberta in 1983, earning Bachelors degrees in Economics and Industrial Education.
Doug Frankiw is Chairman of the Board of Directors and is responsible for corporate governance. Doug’s principal occupation has been in banking and
The Strategy community development. From 1995 to 2006, Doug was General Manager for Community Futures Development Corp, Chairman of Community Futures
Province of BC and spent 17 years in a variety of senior positions for the Royal Bank and the Business Development Bank. Doug is now chief executive
officer of CEO On The Go providing consulting to CEOs and Boards of Directors, and has to date helped over 2,100 companies.
The Dr. Robert Bigsby is a Director and co-founder of Aspenware. He has devoted much of his time to the development of Aspenware products, together
Competition with associated manufacturing facilities and equipment. Bob’s background is varied: he has worked as a mechanic, machinist, shop teacher, university
professor, senior manager of a public educational, media production organization, college president, and international consultant in the field of
vocational and technical education and training.
The People David Toyoda practises corporate and securities law, focusing on technology and biotechnology companies that are listed or preparing to list on
Canadian stock exchanges. He is involved in international securities transactions, including cross-border financings and has established U.S. markets for
Canadian public companies. David has assisted companies in many types of transactions including initial and subsequent public offerings, inter-listings
The Money on stock exchanges, private placements of both debt and equity securities and venture capital financings.
Lance McIntosh is a member of the Institute of Chartered Accountants of Ontario, and has over 35 years of experience in senior management, corporate
finance and accounting roles, with specific expertise in financial operations management, financial administration and control, and project and
The acquisition financing. He has overseen the financial operations, the corporate development function and the “going public” process of two major
Environment Canadian corporations. Lance also has extensive relationships in both the public and private debt and equity markets in North America.
Dr. Michael Fedchyshyn has a varied background that includes neuroscience research, management consulting, not-for-profits and entrepreneurism.
Following his academic career, Michael worked as a management consultant before joining Regulus Investments Inc. and Gemini Power Corp. He assists
The Future Aspenware with financial modeling, financing, shareholder relations, feasibility analysis, project management, business planning, marketing, and
strategy development. Michael holds an HBSc. in Biophysics, Mathematics and a PhD in Neuroscience and Physiology from the University of Toronto.
Strong, Diverse, Fun!
Company Proprietary

9. The Pitch
THE MONEY
The Problem
• In 2010 Aspenware realized that they DID NOT HAVE THE SCALE TO BE COST-COMPETITIVE
with their products or produce enough volume to supply meaningful markets
The Solution
• In 2011/12 THE COMPANY UNDERTOOK AN AMBITIOUS 10-FOLD SCALE-UP of operations
The
requiring the design and construction of a new $4M manufacturing process
Customer
• Funds were raised through a combination of equity and debt and were ALLOCATED PRIMARILY TO
PRODUCT AND TECHNOLOGY DEVELOPMENT
The
Technology • These funds will be expended by summer 2013. We are now seeking to FUND THE GO-TO-
MARKET EFFORT with the next capital raise is scheduled for spring 2013
The Strategy
7,000 Key Assumptions:
• No production scale-up
The 6,000 • Ramp-up sales over 4 years to capture of
Competition 0.1% of North American Market.
Annual Revenue ($000's CAD)
5,000
25 Customers
The People 4,000
25 Customers
3,000
The Money
2,000
The 1,000
15 Customers
Environment Annual Revenue
-
0 1 2 3 4 5
Operational Year
The Future
Dollars & Sense
Company Proprietary

10. The Pitch
THE ENVIRONMENT
The Problem
WOOD—Most of THE WOOD WE USE IS DISCARDED by the softwood
The Solution
lumber industry. The remainder is sustainably harvested and processed
by Aboriginal communities creating much needed employment
The
Customer
WASTE—ASPENWARE PRODUCES NO WOOD WASTE. Manufacturing
The
residuals are made into wood pellets for heating or otherwise recycled
Technology
WATER—NO ADDITIONAL WATER IS USED TO MAKE ASPENWARE
The Strategy other than that resident in the wood itself
The
ENERGY—Aspenware is made using 96% CLEAN, RENEWABLE,
Competition HYDROELECTRIC ENERGY
The People TRANSPORT—Aspenware is 25% lighter than plastic and packs twice as
densely making it ~150% MORE EFFICIENT TO TRANSPORT than plastic
The Money or bioplastic.
The VALIDATION—Aspenware is ENGAGED IN 3RD-PARTY ACADEMIC
Environment
RESEARCH to evaluate the lifecycle cost of its products and identify
further areas for improvement to the operational footprint
The Future
Everything Sustainable
Company Proprietary

11. The Pitch
THE FUTURE
AWARDS
The Problem
Aspenware is now positioned to aggressively enter the
The Solution market and be a VIABLE AND TRULY COMPOSTABLE
ALTERNATIVE for plastic and bioplastic cutlery
The
Customer
The near term will see INVESTMENT IN AWARENESS
The
AND EXPOSURE for the Aspenware band and the
Technology enabling of truly plastic free initiatives
The Strategy
The
Competition
SHORT-TERM MARKET DEVELOPMENT PLAN
The People Think beyond plastic
Investment ($50K)
Execute on Social
The Money Support Media & Develop Eastern
Distributor & Awareness Manufacturing
Broker Network Campaign Facility
The
Environment Q1 Q2 Q3 Q4 2014 2015
Onboard Expand Partner Expand Product
Marketing Talent Network & Line
The Future Program
Participation
Grow the Market
Company Proprietary