2. Introduction
Upman Placements is one of the Global Executive Search Firms with footprints in more than 20
Countries. Upman is popularly known for their prompt and accurate delivery of the right executive
and CXO level professionals, supplemented by methods of employee retention.
MeDigit Marketing Case Study
3. Brief
Upman wanted 2018 to be the year of their digital evolution. They wanted to expand on digital and
establish themselves as a marketplace for Recruiters, Employers & Job Seekers.
Marketing Objectives
Branding
Creating a market place for Upman on Digital
Key Challenges
High Competition
More objectives to meet in short span of time.
MeDigit Marketing Case Study
4. The Approach
Desired results
Bringing Upman’s positioning and niche into practice; and taking LinkedIn, Facebook & Google
Adwords as the center of all activities, we chartered out different communication routes & created
different social media properties to meet the diverse set of objectives for the brand.
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=
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Some of the initiative we took for the brand
MeDigit Marketing Case Study
5. #PartnerWithUpman
#PartnerWithUpman was an initiative which helped freelance recruiters, working HRs & small
startup recruitment consultants a chance to partner with Upman, cater big client, use Upman’s
resources & get a chance to be funded by Upman.
MeDigit Marketing Case Study
6. #PartnerWithUpman stood for
We introduced 4 partnership models and
promoted them independently
Women Recruiters
Women Recruiter who took a break from work
and were finding it difficult to start again
Independent Recruiters
Freelance Recruiters
HR & Recruitment Startups
Freelance Recruits
Freelance Recruiter with a fixed Salary
Startup Consultants
Upman Franchise
1.
2.
3.
4.
MeDigit Marketing Case Study
8. 15+Jobs for all
Industries Targeted
800+
Job Applications Received
1,00,000
Total reach (organic reach)
An initiative which promised all job
seekers a chance for recruitment. This
campaign targeted job seekers who
were looking for a dream job or were
finding it very difficult to get recruited.
MeDigit Marketing Case Study
9. 15+
Industries Targeted
90+
Employers Inquired
Employers
Upman’s Global network and strong footprints in the recruitment business allows them to help
companies get the creme of the layer candidates for their company. We took the campaign on
Google, LinkedIn and Facebook and started inviting employers to associate with Upman.
MeDigit Marketing Case Study
10. 358,826
TOTAL IMPRESSIONS
9295
TOTAL ENGAGEMENT
Branding Initiatives
To promote Upman and its thoughtful leadership. We created several content pieces on social
media in forms of blogs, posts and creative designs and organically promoted the brand’s digital
community.
Results
MeDigit Marketing Case Study
11. Do you want to
Build Your Brand?
email us on connect@medigit.in
MeDigit Marketing Case Study
