Vietnam's online market is growing, with over 20 million internet users spending on average 43 minutes online per day. However, the online market still faces limitations like a small overall market value, weak internet infrastructure, and a lack of trained workers and clear laws. As the market develops, some early Vietnamese online companies saw success by selecting popular categories to focus on or keeping content fresh and engaging. Moving forward, fully integrating different online functions and customizing for the local market will be important for businesses to thrive.

1. LAWS OF MARKETING AND VIETNAM ONLINE MARKET Presented by Đặng Thế Vinh

2. Content Overview of Vietnam online market Laws of marketing in VN online market VN online market trend Some final thoughts

3. Vietnam Online Market Perspective: 20 mil. Internet users, the youth: 80% Average online time: 43 min. (TNS) 30% users click ads Game market value: 2007: 50 mil.USD 2008: 80 mil.USD (Vinasa) Online advertising: 2008: 2,8 mil.USD 2010: 7,8 mil.USD (AC Nielsen)

4. Vietnam Online Market

5. Vietnam Online Market Limitation: Small market value Weak network infrastructure Lack of trained labour force Lack of information, law

6. Vietnam Online Market Poor services: Ngoisaoblog, Techcombank Lack of creativity: Faceviet, Vietspace Hasty

7. The Law of Leadership

8. The Law of Leadership 06 – 02 – 1997: “Fatherland” magazine 15 – 09 – 1999: “People”, “Labour” news Limitation: digital editions of printed ones 26 – 02 – 2001: Vnexpress Advantage: update speed ; unprejudiced Achievements: Alexa: 4 – VN / 199 – World 20.350.000 pageviews (Google, 2008)

9. The Law of the Category Kenh14.vn 2007 VC Corp catchy hot news Alexa: 13 – VN

10. The Law of the Perception Yahoo 360! Blog World: Wordpress, Blogspot, Opera … Vietnam: Ngoisaoblog, Yobanbe, Yume … Yahoo 360! remains the 1st

11. Integrated Trend All – in – one Portal: VTC, FPT Social network: blog, music, video, search, news The Law of Line Extension The Law of Division The Law of Sacrifice

12. Final thoughts Laws of Marketing still true & useful Vietnam Companies: Big budget Human Resources Diversification & Customization

13. THANK YOU FOR YOUR ATTENTION