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Uoft Presentation
- 1. POSTCARDS FROM A SPEEDING TRAIN ..or lessons from a Canadian startup
- 2. CAPITAL
- 3. F&F Angels BDC VC Break-even
- 4. $1 million 25% ziplocal, i love rewards NO: 50% split b5media, now public NO: need IP planeteye, octopz 5 meetings! NO: not our sector
- 5. One VC at Garage... “The odds of raising venture capital are equal to the odds of getting struck by lighting at the bottom of a swimming pool on a sunny day.”
- 7. SPEED BUMPS
- 8. Web site & Book
- 9. Our first site: Toronto
- 10. homepowerment.com homekarma.com homegossip.com
- 11. TEAM WORK
- 13. Page Views Page Load Time(ms) 9,000 6,750 4,500 2,250 0 8am 9am 10am 11am 12am 1pm 2pm 3pm 4pm 5pm 6pm 7pm
- 16. ?
- 18. TEAM WORK
- 19. Nancy Andrew Marketing SEO Jodi Technology Brian Cathy Finance Content Terry Sales
- 21. DIFFERING NEEDS impressions, alexa ranking, performance, reviews, users, scalability, data sales integrity, fail over Nancy Jodi Marketing Technology ?
- 22. Nancy Marketing Andrew Jodi Technology Product SEO Development Team Brian Finance Cathy Content Terry Sales
- 23. WINS
- 24. PR Thinking of doing a home reno? Here are eight things you need to know before hiring your contractor: 8. Contact online resources. Homestars.ca is a website where homeowners across Canada give unbiased reviews of their contractors – invaluable!
- 25. COMPANIES
- 26. HOME SHOWS
- 28. Q&A
Editor's Notes
- US VC in Boston - insider pages had just closed / bought by Barry Dillar’s IAC Propulsion - too early, >$5 million
- Legal issues - Drainworks story New site Domain: .com
- escrow service home gossip home powerment home karma
- not this kind
- this kind what’s wrong here? perf varies highly; not related to traffic; all page view times are much too high but the biggest problem is that this is not a real report - but an approximation of user experience so how did we find out the site was slow?
- this way. our CSO, who had enough waiting for performance to be solved. “20-60 seconds are not overly common, 8-10 seconds for the home page is routine..”
- so how do we find out why perf was slow? analysis, reporting, logs, etc and the solution is a mixture of? more ram, caching, algorithmic, etc but when it’s all said and done, and performance is solved....
- because it’s really irrelevant to the key issue You’re all engineers - great at finding solutions to technical problems traveling down this path, it became apparent the original problem wasn’t so much technical as knowing what to watch; what Metrics are essential to corporate success -
- technical or otherwise - you can’t improve what you don’t measure and keeping metrics top of mind is a key to success
- conversations where specialists try to communicate their own needs can be fraught with failure each specialist requires their needs met - but all speak differing languages
- differing folks, differing nomenclature, each with specific requirements making it sometimes impossible to get individual displines needs met - never mind the corporate wide goals
- fulfilling all needs is necessary to success - integration of all needs happens though multi-disciplinary conversations called.....
- a multi-disciplinary team - the team as a whole is charged to make achieve corporate goals plans are built, and timeline established, then the specialists leave to make the plan happen within their specific team (engineers, sales, etc)
- impt of google to our business hgtv canwest yourhome a torstar