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What is a digital marketing
Digital marketing is the practice of promoting products, services, or brands through electronic
media. It involves using various digital channels such as search engines, social media, email,
websites, mobile apps, and other digital platforms to reach and engage with target audiences.
The goal of digital marketing is to create and maintain a strong online presence, generate leads,
drive traffic to a website, increase brand awareness, and ultimately boost sales and revenue.
Some of the most common strategies and tactics used in digital marketing include search
engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media
marketing, email marketing, influencer marketing, and affiliate marketing.
Digital marketing has become an essential component of modern marketing strategies due to
the increasing number of people who use digital devices to access information and make
purchasing decisions. According to Statista, in 2021, there are over 4.8 billion active internet
users worldwide, with over 4.2 billion using social media. This presents a massive opportunity
for businesses to reach and engage with potential customers through digital channels.
One of the key benefits of digital marketing is that it allows businesses to target specific
audiences more effectively. With tools like Google Ads and social media advertising platforms,
businesses can create highly targeted ads that reach people based on their demographics,
interests, and behaviors.
Another advantage of digital marketing is the ability to track and measure performance in
real-time. With tools like Google Analytics, businesses can track website traffic, engagement,
and conversion rates, and adjust their strategies accordingly. This allows for more data-driven
decision-making and optimization of marketing efforts.

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  • 1. What is a digital marketing Digital marketing is the practice of promoting products, services, or brands through electronic media. It involves using various digital channels such as search engines, social media, email, websites, mobile apps, and other digital platforms to reach and engage with target audiences. The goal of digital marketing is to create and maintain a strong online presence, generate leads, drive traffic to a website, increase brand awareness, and ultimately boost sales and revenue. Some of the most common strategies and tactics used in digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, influencer marketing, and affiliate marketing. Digital marketing has become an essential component of modern marketing strategies due to the increasing number of people who use digital devices to access information and make purchasing decisions. According to Statista, in 2021, there are over 4.8 billion active internet users worldwide, with over 4.2 billion using social media. This presents a massive opportunity for businesses to reach and engage with potential customers through digital channels. One of the key benefits of digital marketing is that it allows businesses to target specific audiences more effectively. With tools like Google Ads and social media advertising platforms, businesses can create highly targeted ads that reach people based on their demographics, interests, and behaviors. Another advantage of digital marketing is the ability to track and measure performance in real-time. With tools like Google Analytics, businesses can track website traffic, engagement, and conversion rates, and adjust their strategies accordingly. This allows for more data-driven decision-making and optimization of marketing efforts.