Earth Infrastructures Limited (EIL), a real estate developer, faced steep negative sentiment online without providing responses. Until ROI Consulting implemented a two-phase solution: (1) online reputation management to identify and respond to negative comments, and (2) creating an official social media presence on platforms like LinkedIn and Facebook to start positive conversations. As a result of these activities, over 50 negative comments received responses and EIL's overall online sentiment and strength improved drastically according to social media analysis.