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4-Aug-11 /Until ROI Consulting-Snapshot/ 1 Until ROI Consulting Leveraging social media for managing online sentiment & brand positioning AN IN-DEPTH LOOK
4-Aug-11 /Until ROI Consulting-Snapshot/ 2 The Challenge ,[object Object]
One of the biggest challenges EIL was facing was steep negative sentiment and chatter on the online sphere about them with no substantial official revert or response
This online negativity was not only multiplying exponentially without a control mechanism; it was also adversely influencing business for EIL,[object Object]
The approach was based on the principle “No news is bad news, as long as you control the news”
With ORM, all we suggested was there be a complete scan & identification of every single negative comment/mention of the social sphere directed to EIL; as well as a response mechanism
The response set up included daily report out of mentions and a revert from the EIL team on suggested responses,[object Object]
4-Aug-11 /Until ROI Consulting-Snapshot/ 5 The Solution- Phase I 2nd level response with resolution  to one of the consumers who was engaged in a conversation
4-Aug-11 /Until ROI Consulting-Snapshot/ 6 The Solution- Phase I Some more response resolutions
4-Aug-11 /Until ROI Consulting-Snapshot/ 7 The Solution- Phase II ,[object Object]
This time, the focus was to create new discussions instead of replying to existing ones

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Until roi case study eil

  • 1. 4-Aug-11 /Until ROI Consulting-Snapshot/ 1 Until ROI Consulting Leveraging social media for managing online sentiment & brand positioning AN IN-DEPTH LOOK
  • 2.
  • 3. One of the biggest challenges EIL was facing was steep negative sentiment and chatter on the online sphere about them with no substantial official revert or response
  • 4.
  • 5. The approach was based on the principle “No news is bad news, as long as you control the news”
  • 6. With ORM, all we suggested was there be a complete scan & identification of every single negative comment/mention of the social sphere directed to EIL; as well as a response mechanism
  • 7.
  • 8. 4-Aug-11 /Until ROI Consulting-Snapshot/ 5 The Solution- Phase I 2nd level response with resolution to one of the consumers who was engaged in a conversation
  • 9. 4-Aug-11 /Until ROI Consulting-Snapshot/ 6 The Solution- Phase I Some more response resolutions
  • 10.
  • 11. This time, the focus was to create new discussions instead of replying to existing ones
  • 12. We know that for any provider to be taken seriously as a thought leader, an official voice & channel is imperative
  • 13.
  • 14. 4-Aug-11 /Until ROI Consulting-Snapshot/ 9 The Solution- Phase II EIL on facebook- Sharing news, updates pictures from events etc
  • 15.
  • 16. As a result of the ORM & SMO activities, the overall strength and sentiment for EIL improved drastically At Start At end of 1st 4 weeks Social Media sentiment analysis figures Source: Socialmention.com
  • 17. 4-Aug-11 /Until ROI Consulting-Snapshot/ 11 We look forward to doing business with you.. THANK YOU! Connect with us at: Business@untilroi.com