The document discusses taxonomy and its importance for organizing data and creating good user experiences. It defines taxonomy as a method of classifying things into a hierarchical structure. A taxonomist structures data by grouping related terms into categories and subcategories. The document notes that bad taxonomy can lead to confusing choices and dead ends for users. It advocates building taxonomies with familiar labels, logical groupings, and an understanding of users and content. The document also provides a case study of how the online retailer Gilt Groupe improved its user experience through better organizing product data and attributes in its taxonomy.
How do cultural identities inform your leadership and communication? How do we serve as courageous allies to ensure the belonging of all students in our community?
Taxonomies, while critical, are often created in collaboration with businesses and in isolation from users, which leads to misalignment of expectations and a disconnection from their mental models. But testing taxonomy is not difficult, doesn't have to be expensive, and offers clearly identifiable value to projects. In this very practical session you'll learn about when to test, the different kind of tests available, and what works best (and what doesn't) at different stages of different projects.
Presented at IA Summit 2015 with Alberta Soranzo
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
How do cultural identities inform your leadership and communication? How do we serve as courageous allies to ensure the belonging of all students in our community?
Taxonomies, while critical, are often created in collaboration with businesses and in isolation from users, which leads to misalignment of expectations and a disconnection from their mental models. But testing taxonomy is not difficult, doesn't have to be expensive, and offers clearly identifiable value to projects. In this very practical session you'll learn about when to test, the different kind of tests available, and what works best (and what doesn't) at different stages of different projects.
Presented at IA Summit 2015 with Alberta Soranzo
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
13. Hierarchical Relationships
Generic Relationships Instance Relationships Whole-Part Relationships
Whiskey Rivers Social Sciences
Hudson River Anthropology
SOME ALL
East River Sociology
Linguistics
Single-Malt Scotch
Source: Z39.19-2005 ANSI/NISO
21. Shop Dresses
By Occasion: Party, Work, Formal, Casual
By Pattern: Floral, Solid, Plaid, Color-blocked
By Sleeve: One Shoulder, Strapless, Spaghetti
Strap, Short Sleeved, Long Sleeved, Sleeveless
By Style: Tiered, Ruffles, Wrap, Shirtdress, A-Line
By Length: Mini, Maxi, Mid-calf, Knee-length
Today I’m going to talk you about taxonomy: what it is, What TAXONOMISTS DOsome examples of badly formed TAXONOMY, A few GUIDELINES for BUILDING taxonomiesand finally a look at a taxonomy success story at Gilt Groupe
First a little about me.I’m a librarian with a taxonomy SPECIALTYI’ve been working E-COMMERCE START UPS for around 3 years nowAnd before that I was a research and archiving librarian with NPR.So, what is taxonomy?
IT’S DEFINITELY NOT TAXIDERMY – the art of stuffing dead things for ornamental display
Taxonomy is a method of LABELING and CLASSIFYING things.taxonomy is HIERARCHICAL, that is, taxonomies are made up of a ROOT and multiple CATEGORY LEVELS which have PARENT-CHILD and SIBLING relationships.Most of us are familiar with taxonomy as it relates to the classification of living things.
Like the biological classification of plants into kingdom, phylum, class, order and so on
But you may have also seen some fun taxonomies out there LIKE this one of cat memes
or this awesome taxonomy of rappers
BUT ON THE WEB, we do this NAMING AND ORGANIZING groups of things for NAVIGATIONAL & RETRIEVAL purposes.In ECOMMERCE,Good taxonomy sells more stuff -- because FINDABILITY improves CONVERSION.Here we’re looking at a Gilt property, Park and Bond – with some exposed taxonomy on the top nav.
Before we get into some info about building taxonomies, I want to do a quick primer on relationships.Building taxonomies is about building hierarchical RELATIONSHIPS between things or concepts. These relationships are based on degrees of SUPER or SUB-ordination, whereThe SUPER-ordinateterm represents a CLASS OR WHOLE, and the SUB-ordinateterms refer to its MEMBERS OR PARTS.There are three kinds of Hierarchical relationships: the generic relationship, the instance relationship, and the whole-part relationship
The generic relationship is the traditional genus-species relationship, where the relationship identifies the link between a class and its members . For example, Single malt scotch isA type of whiskey.
The instance relationship identifies the link between a GENERAL CATEGORY OF THINGS, andan individual instance of that category, typically a proper name.So in this example, the Hudson and East Rivers are instances of the general category “river”
And the last relationship is the whole-part relationship, whichdemonstrates that the Narrower terms ARE A PART OF the Broader term. SO, here anthropology, sociology, and linguistics are disciplines that are parts of the social sciences.Taxonomy construction relies on these tree relationship types.So, what is a taxonomist??
Taxonomy as a profession is a fairly new phenomenon, but growing.The role of a taxonomist can vary from situation to situation but in general Taxonomists organize, create labels, and classify things. They collect requirements, conduct competitive reviews, do user testing, and build taxonomy structure. consult on faceting and filtering behavior and rules.They generally work closely with UX and product teams, Basically, Taxonomists make your data beautiful!So, who needs one?
Everyone has data and a lot of times it’s a mess. If you know it’s hard to navigate your intranet, cms or public website, you probably need a taxonomistTaxonomists are trained to understand how to structure data and make it accessible and useable. And You want this, because … >>>>>>
Bad taxonomy equals bad experiences. Taxonomy drives user experiences – it’s the main way users find what they are looking for because Taxonomy enables facets, filters and navigation on websites.Poorly formed taxonomy can seriously impact things like page views, conversion, user satisfaction, and trust in the siteAnd Many websites model their taxonomy and navigation in ways that confuse their users. let’s look at a few examples taxonomy misses next.
This is Lord and Taylor. And we’re looking at that left nav of category choices.Our first example of bad taxonomy is taxonomy with too many category choices
We know that Shoppers have a hard time dealing with this many category choices.Category navigation should be used to to HELP people find thingsbut too many options does the exact opposite –they overwhelm and make it actually HARDER to find what you’re looking for.
This is a women’s clothing siteModclothLookat the subcategory choices under the category Dresses.
There are a lot of different concepts here mixed together, like pattern, sleeve cut, dress length, dress style.There are also missing choices. What if you want to shop for solid-colored dresses? Or dresses with sleeves?The other problem is that these choices aren’t mutually exclusive. One dress can be a party dress with a floral print and ruffles. If that’s what your shopper wants, which category do they choose? Will the floral, ruffled party dress they are looking for be in just one of these choices, or all of them?The shopper can’t be sure.
The problem here is thatModCloth’s subcategories are really attributes that describe dresses. Categories should tell you what an item is – it is a dress, it is a jacket, it is a watchAn attribute is a descriptor that tells you about a feature of a product. Like that it has ruffles. Or It is strapless. If Modcloth presented these concepts as separate, flat facets, organized by attribute type like “kind of sleeve,” and “pattern, and not as hierarchical subcategories, users would better understand how to find what they are looking for.
And here is an example of a site doing this – giving the shopper multiple ways to search for dresses – all of these are attributes
Another example of taxonomy done poorly is when your choices lead to dead ends.This clothing site, Band of Outsiders, has some other obvious UX issues, but hitting a subcategory with zero results is a clearly bad experience.
In this example, you click on the category tag “shorts” and get zero results which should never appear in navigation.By doing this You create false expectations – it’s jut generally a bad experience
So what makes a good taxonomy experience?I’ll talk about a few broad guidelines hereThe first one is to create Familiar labels for your users. Avoid using vocabulary that works for say, your merchandizing group, but not to your external users. This slide we’re looking at here is another example from Lord and Taylor. Note the category called “small leather goods”This is a fashion industry label, and it typically stands for wallets and money holders. But people don’t know this.Why not call these what they are? A man shopping for a wallet surely isn’t going to be pointing their mouse to “small leather goods.”There’s no reason to create this barrier to navigation.
The next guideline is that your taxonomy should always be informed by what you know about the user and their navigational bahaviorsYou can do this through User testing and observation,By asking users to participate in card sorts that ask them to group your site’s content in the way that makes sense to them, By examining search logs to see what people are looking for, And by conducting competitive reviews to understand what kinds of experiences your competitors are offering
And finally, you have to know your content. Content inventories, and site audits are a couple of ways to get to know your content.Not understanding your content can lead to creating taxonomy structures that don’t make sense for your business.
Now I want to tell you about the taxonomy project I worked on at Gilt Groupe...before we start, i should explain that Gilt Groupe is a family of shopping sites, some discount, some full price that offers designer and luxury merchandise like jewelry, clothing, home décor, and gourmet foods to its members.Gilt groupe is made up of 5 websites:
Jettsetter – a travel site
Gilt city, which is a city deals business
Gilt taste for gourmet food and wine
Park and bond, a full priced men’s clothing and accessories shopping site
And gilt.com - the flash sales site.When I came to gilt, messy data that fed from our back end product inventory was the only way to inform navigation on the web site. And so When gilt introduced category filtering on gilt.com, we were exposing all the skeletons in our closets to shoppers.
So we had a 2000- term classification structure for product inventory that was all back end, but no way to group these very specific product categories for front end displayAs a result our Front end categories not hierarchical, mutually exclusive, contextual, Or illustrativeFilter tools ….. confusionThe two examples you see here show category navigation before our taxonomy project. There;s Lots of redundancy and vague concepts here. (point them out)For large sales, this was an even bigger deal, because we have no search box on the site. Browsing with intent relies totally on good taxonomy navigation.
This is a screen grab of a handful categories used by the Merchandising and Planning teams to analyze their business and classifying inventory. These back end product categories were too specific to directly inform front end navigation – but they were, anyway.SO, Gilt needed a way to negotiate between the these veryspecific product categories and what the shopper saw in category navigation. We needed to build a taxonomy tool and a database infrastructure to support it.
SO we built a tool for creating front end taxonomies. This tool supports the creation of multiple taxonomies (roots for gilt, gilt taste, park and bond, etc), as well as taxonomy scheduling and audit trails.On the left of the screen, you can see a taxonomy for our full price men’s site, Park and Bond. These are the categories shoppers see on the site. The tool links back end product categories to front end categories. It supports many:many category mappings, so we can double expose things if we need to. Here we can see how we mapped 26 pretty specific back endactivewear categories to one category called ‘activewear’ in front end navigation
In addition to taxonomy functionality, we built the ability to create and associate attribute types and values to parts of or the entire taxonomy.We’re looking here at the Park & Bond taxonomy on the left. On the right, We created an attribute type called “trends” and a list of attribute values we wanted to potentially apply to products. This enables Merchandizers to designate which trends apply to which products, and makes it easy to curate shopping experiences around things like trends or occassions.
And here’s what it looks like on the site. We partnered with GQ, whose editors said that, for example, “hues of blue” were a fall trend. Our merchandizers could cull through our product inventory and essentially tag all relevant products with this trend, and our product service could then show all of those products when shoppers clicked on the attribute.
At Gilt we saw an improvement in conversion after launchWe saw positive feedback via member surveysBeyond that, the user experience was impacted in a significant way. Let’s look at a few pre and post taxonomy examples to get an idea of what I mean
This is a screen grab of a sale of home goods and accessories before the taxonomy tool was enabled. The category drop down is just a flat alphabetical list that requires significant scrolling, even though there is just one page of products. The categories here are very specific and ungrouped. Bath accessories hang out with cake pans.
And here is the same sale with taxonomy enabled. With the tool, we could group many specific types of products into general buckets.Six choices for navigating a sale of under 150 products was a much more intuitive way to navigate the sale.
Here is another home goods sale pre-taxonomyAgain, the number of category choices here are overwhelming and lacking context * . The sheer number of category choices here, again,is unnecessary …. Selecting many of these subcategories would generate a results page of just one or two products.
After taxonomy was enabled, we pared it down to 7 succinct categories. These choices give the shopper a better idea of what’s in the sale, without getting lost in the weeds.
Another example – and this is a good example of displaying all our skeletons to our members. Bracelet vs bracelets, the broadest of the broad category “clothing” in the same drop down as the very specific type of clothing “jegging” – all these point to messy data.
And the sale with taxonomy enabled – again, pretty easily digestible categories here. What taxonomy can’t solve for here, is that the merchandizer who set up this sale included products that were back-end classified as men’s products, and so we display a filter for men’s products here in a sale for women.
And here’s the last example – again, not the scroll – there are so many chices here, ranging from the super specific to the general.
And the sale with taxonomy enabled – much more digestible
this about concludes my talk. I hope I got you thinking about how you organize and deliver your content to your users, and that good taxonomy makes a real difference in website navigation, user satisfaction, and conversion.