This document discusses the benefits of partnering with a third party distribution company like Travelzoo. It notes that Travelzoo has over 28 million members worldwide who can help drive additional room nights and revenue for hotel partners. Specifically, partnerships have generated an average of 400-600 additional room nights and £60k-£75k in revenue. However, partnerships can go wrong if not managed properly, as some examples showed partnerships only generating 135 room nights and £17k in revenue. The document emphasizes that third party guests should be viewed as new customers and welcomed in order to aid customer acquisition and retention. It provides tips for hotels to research partners carefully and take advantage of their marketing expertise.

10. Why partner with a third party?
Choose a trusted partner
The power of packaging and when packaging goes wrong
Awareness and exposure
Customer acquisition and retention

11. Millions around the world TRUST Travelzoo
8.0M
European
members
16.9M
North American
members
3.4M
Asia Pacific
members
More than 28 MILLION members worldwide

12. The power of packaging
Broaden reach, disguise pricing and create an experience with a leisure partnership
Room nights
average 400 –
600+
Ability to reach 4.4MM members
in the UK and an international
audience
£60k -
£75k
revenue

13. When packaging goes wrong
311 room
nights
£57k+
135 room
nights
£17k+

14. Awareness and exposure 14
An extra
700+ room
nights
generated
Take
advantage
of our
marketing
campaigns

15. Customer acquisition and retention
• View every room night sold as YOUR new
customer
• Collect contact details
• Be responsive to all TripAdvisor reviews
(the good and the bad)
• Welcome customer feedback

16. Travelzoo’s Take Away Tips16
Be discerning: research your third party partner
Maximise revenue with the perfect deal structure for your business
Take advantage of extended and creative marketing reach
Welcome your third party guests… they’re your customer now!

17. Hotel Partnerships: Final Checklist
Assess partners based on ability to give good content
Get MORE from existing F&B partnerships
Select and audit partners based on robust criteria
Get your partner mix right
Trust that partner to guide you in the right direction – they are experts in their field
Think BIG about your value to partners
Get customer acquisition right
Take advantage of distribution partners advanced marketing reach
Welcome YOUR third-party guests

18. Thank you everyone.
Yvonne Brennan Jen Dubasov
@seatorspeaks @Travelzoo
@rbhmanagement