Let's face it, folks, self-service BI can be a bit of a wild beast. You want to unleash its power, but it seems to have a mind of its own and just won't cooperate. And the challenges? Well, you might as well try to tame a lion with a toothbrush. But fear not! With a little bit of wit and some strategic thinking, you can overcome the hurdles and unlock the full potential of self-service BI. Just remember, it's not about dominating the technology - it's about learning to dance with it. And who knows, maybe one day you'll even be able to teach it some new moves.