Managed various marketing campaigns and website content for Universal Studios Home Entertainment from 2007-2008, including national DVD collection programs and a customer rewards program, with responsibilities like overseeing the design and content of the company's Canadian website and managing print, online, and PR marketing to drive over $30 million in revenue from collection sales through major retailers across the country.

1. Universal Studio Home Entertainment, Catalogue
Marketing Manager 2007-2008
Product Category:
Various DVD Collections and Special Editions

2. Managed national website and content deliverables in to achieve monthly targets
(including: design, navigation, content, PPC, SEO, and conversion tracking)
Universal Studios Home Entertainment Website Canada

3. Managed delivery of national customer rewards program
Universal Studios Home Entertainment URewards Program

4. Managed all aspects of catalogue collection programs
to drive incremental revenue and exceed
$30M portfolio.
Marketing included: Print, Online, Contests, & PR

5. Academy Awards Collection 2008
National Print & Online Campaign, January 2008
Collection available through BestBuy, BlockBuster, FutureShop, HMV, and Wal-Mart

6. Award Winning Films Collection 2008

7. Award Winning Films Collection 2008

8. Award Winning Films Collection 2008

9. Award Winning Films Collection 2008

10. Award Winning Films Collection 2008