The document discusses several benefits of online businesses and e-commerce sites, including reaching a global audience with lower start-up and running costs compared to traditional stores. E-commerce sites also allow 24/7 trading, fluid pricing, and have effective search facilities. However, the document also notes some potential downsides such as consumers' lack of trust and security concerns.
The document discusses the benefits and weaknesses of e-commerce as well as the technology used to enable it. Some key benefits include access to global markets, 24/7 trading, low startup and running costs, and fluid pricing. Weaknesses include lack of trust, human contact, inaccurate product descriptions, and security issues. The technology section describes browsers, databases, domain names, ports and protocols. It also covers promotion techniques like search engine optimization, banners/popups, and establishing customer loyalty online. [/SUMMARY]
1. E-commerce allows companies to target global audiences 24/7 through online marketplaces and websites, increasing potential sales.
2. Operating costs are much lower for e-commerce businesses compared to physical stores, as they do not have expenses like rent, utilities, and staffing physical locations.
3. Websites provide useful search functions and fluid pricing that allow customers to easily find products and see up-to-date pricing, improving the customer experience.
The document discusses the benefits and weaknesses of e-commerce as well as the technology used to enable it. Some key benefits mentioned are access to a global marketplace, 24/7 trading, and low startup costs. Weaknesses include issues with consumer trust and lack of human contact. The document also covers e-commerce promotion methods and security concerns like hacking, viruses, and identity theft.
A global marketplace allows companies to target audiences globally through ecommerce rather than just locally. This expands the potential customer base and can increase sales and profits. Ecommerce also allows 24/7 trading since websites are accessible anytime, and has lower startup and running costs than a physical shop. However, ecommerce lacks human contact that some customers may prefer. Product descriptions online also cannot replace physically examining products. Security of financial and personal information is another issue that can reduce customer trust in ecommerce.
The document discusses various aspects of e-commerce and online shopping. It covers topics such as the global online marketplace, 24/7 trading without physical stores, low start-up costs for websites, search functions on websites, fluid pricing that adjusts based on demand, building consumer trust, the lack of human contact online, limitations of product descriptions without seeing the physical item, security issues like identity theft, browsers to access websites, database systems to store information, and ensuring an effective user interface.
The document discusses several benefits and aspects of e-commerce, including:
1) E-commerce allows businesses to reach a global marketplace rather than just a local audience.
2) Websites can operate 24/7, generating continuous revenue, unlike physical stores which have limited hours.
3) Setting up and running an e-commerce site has much lower costs than a physical store, as there are no rent expenses.
4) E-commerce sites allow for quick and easy product searches, improving the customer experience.
By having a global online presence, businesses can attract a worldwide audience at a relatively low cost compared to traditional stores. Websites allow 24/7 trading across different time zones, have built-in search functions, and can adjust prices quickly based on demand. However, some consumers may not fully trust online sites or feel disconnected without human contact. Product descriptions must be accurate and security precautions taken to protect against issues like hacking, viruses, identity theft and spam.
The document discusses several benefits of e-commerce for businesses, including access to a global marketplace, 24/7 trading capabilities, and low startup and running costs compared to traditional businesses. It also discusses some weaknesses of e-commerce like lack of consumer trust, human contact, and potential product description and security issues. The document provides examples and explanations for each point.
The document discusses the benefits and weaknesses of e-commerce as well as the technology used to enable it. Some key benefits include access to global markets, 24/7 trading, low startup and running costs, and fluid pricing. Weaknesses include lack of trust, human contact, inaccurate product descriptions, and security issues. The technology section describes browsers, databases, domain names, ports and protocols. It also covers promotion techniques like search engine optimization, banners/popups, and establishing customer loyalty online. [/SUMMARY]
1. E-commerce allows companies to target global audiences 24/7 through online marketplaces and websites, increasing potential sales.
2. Operating costs are much lower for e-commerce businesses compared to physical stores, as they do not have expenses like rent, utilities, and staffing physical locations.
3. Websites provide useful search functions and fluid pricing that allow customers to easily find products and see up-to-date pricing, improving the customer experience.
The document discusses the benefits and weaknesses of e-commerce as well as the technology used to enable it. Some key benefits mentioned are access to a global marketplace, 24/7 trading, and low startup costs. Weaknesses include issues with consumer trust and lack of human contact. The document also covers e-commerce promotion methods and security concerns like hacking, viruses, and identity theft.
A global marketplace allows companies to target audiences globally through ecommerce rather than just locally. This expands the potential customer base and can increase sales and profits. Ecommerce also allows 24/7 trading since websites are accessible anytime, and has lower startup and running costs than a physical shop. However, ecommerce lacks human contact that some customers may prefer. Product descriptions online also cannot replace physically examining products. Security of financial and personal information is another issue that can reduce customer trust in ecommerce.
The document discusses various aspects of e-commerce and online shopping. It covers topics such as the global online marketplace, 24/7 trading without physical stores, low start-up costs for websites, search functions on websites, fluid pricing that adjusts based on demand, building consumer trust, the lack of human contact online, limitations of product descriptions without seeing the physical item, security issues like identity theft, browsers to access websites, database systems to store information, and ensuring an effective user interface.
The document discusses several benefits and aspects of e-commerce, including:
1) E-commerce allows businesses to reach a global marketplace rather than just a local audience.
2) Websites can operate 24/7, generating continuous revenue, unlike physical stores which have limited hours.
3) Setting up and running an e-commerce site has much lower costs than a physical store, as there are no rent expenses.
4) E-commerce sites allow for quick and easy product searches, improving the customer experience.
By having a global online presence, businesses can attract a worldwide audience at a relatively low cost compared to traditional stores. Websites allow 24/7 trading across different time zones, have built-in search functions, and can adjust prices quickly based on demand. However, some consumers may not fully trust online sites or feel disconnected without human contact. Product descriptions must be accurate and security precautions taken to protect against issues like hacking, viruses, identity theft and spam.
The document discusses several benefits of e-commerce for businesses, including access to a global marketplace, 24/7 trading capabilities, and low startup and running costs compared to traditional businesses. It also discusses some weaknesses of e-commerce like lack of consumer trust, human contact, and potential product description and security issues. The document provides examples and explanations for each point.
This document discusses various aspects of e-commerce including the benefits of a global marketplace, 24/7 trading, low start-up and running costs, search facilities, fluid pricing, consumer trust, lack of human contact, product description problems, security issues, browsers, web authoring software, IP addresses, protocols, ports, domain names, ports and protocols, browser and platform compatibility, paying to be prominent in search engine results, newsgroups and forums, banners and pop-ups, spam, ensuring an effective user interface, establishing customer loyalty in a virtual environment, site names, direct marketing, hacking prevention, virus prevention, ID theft protection, strong passwords.
Steam is a digital distribution platform for games that sells titles at discounted prices regardless of purchase history. It has a user-friendly website that is easy to navigate and displays products clearly. The site prioritizes a satisfactory customer experience through reliable service and smooth usability. However, games can only be played when signed in and online, unless set to offline mode beforehand, which can frustrate new or disconnected users.
This document discusses various aspects of e-commerce websites including: global marketplaces that allow 24/7 trading with low startup costs; search facilities and fluid pricing to build consumer trust; potential issues with lack of human contact, inaccurate product descriptions, and security breaches; and technical components like browsers, web authoring software, databases, IP addresses, domain names, ports and protocols, and browser/platform compatibility. It also covers topics like paying for search engine prominence, newsgroups and forums, banners and popups, spam, effective user interfaces, customer loyalty, site names, direct marketing, hacking and virus prevention, identity theft protection, and using strong passwords.
The document discusses the benefits and weaknesses of e-commerce as well as how technology enables e-commerce. Some key benefits include reaching a global marketplace with low start-up and running costs. However, weaknesses include a lack of human contact and potential security and privacy issues. The technology section outlines how browsers, databases, domain names, and protocols allow e-commerce to function online. Promotion methods like search engine optimization, banners, and direct marketing can drive traffic to e-commerce sites. Security measures are necessary to prevent hacking, viruses, and identity theft.
The document discusses various strategies for increasing customer loyalty and engagement on a website. It describes how maintaining fresh, high-quality content can encourage repeat visits. It also discusses using RSS feeds, email marketing, social media, mobile apps, desktop apps, and browser widgets to keep customers informed and facilitate impulse purchases. Maintaining segmented customer profiles and pushing timely, relevant notifications is important for each strategy.
El libro de la optimización de formularios Web, de ClickTaleLuis Cortázar
"¿Cómo mejorar mis páginas de conversión y formularios Web?" Es una pregunta frecuente. Después de analizar más de 800 sitios Web, ClickTale presenta 21 consejos para mejorar el rendimiento de los formularios en Internet.
1) The document provides an overview of various types of mobile marketing including SMS text messaging, mobile websites, apps, QR codes, NFC chips, and location-based advertising.
2) It describes the services offered by the company TextMobi, including a dedicated iPhone/iPod app, mobile website, and free SMS text messaging.
3) An example is given of a taco restaurant owner named Juan who implemented a mobile marketing strategy through TextMobi, including signage promoting his app and SMS list and a Wednesday lunch promotion sent through the app and via text.
3 steps to build your b2b growth marketing funnel at BDS MarketingMAN Digital
3 Steps To Rapidly Build B2B Growth Marketing Funnels...
...That Targets and Engages The Companies That Will Grow Your Revenue In Your Tech Business.
Glad to see you back! By the time you finish this mini-course you'll know:
1. How To Build Buyer Enablement Content → You'll learn how to create content pieces that drive sales conversations with your ideal prospect.
2. How To Generate Targeted B2B Traffic → Discover tactics that drive relevant traffic to your content pieces.
3. How To Remove The Friction in B2B Buying → Start sales conversations with your audience with ready to use tactics
We've included templates and a list of tools so you can implement what you'll learn in the 3 part video course.
This document provides an overview of internet marketing and affiliate marketing strategies. It includes 10 chapters that discuss topics like the basics of internet marketing, viral marketing techniques, setting up an affiliate marketing system, and affiliate marketing. The document aims to educate readers on different aspects of online marketing and how to promote businesses through the internet. It provides tips and recommendations but also includes disclaimers that the information is for reference only and the author is not liable for any losses resulting from using the content.
WhatsApp is a great tool to convert leads to students because of its nativity for the current generation. These are the slides from a workshop - additional information was given, which is not on the slides, so reach out, if you have questions: +4942184780289
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
The document provides information about putting marketing on autopilot through email marketing. It discusses the importance of being on the first page of Google searches, having a working website focused on relevant keywords rather than aesthetics, and using an autoresponder service like Aweber to automate email promotions. Common email marketing mistakes are outlined such as not having opt-in forms or providing irrelevant content. The document recommends giving away valuable content to build relationships and asking customers to spread the word. It also offers a hands-free solution of ranking a site for a client and renting it to them with ongoing support.
The document discusses the evolution of digital marketing from Web 1.0 to Web 2.0 and the key differences between traditional and digital marketing. It focuses on three aspects of digital marketing: websites, search engine optimization, and social media. Websites have transitioned from simple platforms for information to content hubs that drive other marketing initiatives. Search engine optimization is crucial for getting websites discovered online through tactics like building quality content and links. Social media also helps drive traffic and supports search rankings through engaging content and links.
This document contains terms and conditions for a guide on email marketing. It states that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The document then outlines chapters that will be covered in the guide, including getting subscribers, reducing unsubscribes, using transactional emails, triggers, testing emails, separating buyers from non-buyers, loyalty programs, and determining email frequency.
This document discusses various branding and marketing services including graphic design, web design, social media, and virtual worlds. It emphasizes the importance of developing a strong brand identity through a cohesive logo, color scheme, and digital presence. Examples are given of how different organizations have utilized blogs, wikis, web chat, and virtual worlds like Second Life to engage customers and promote their services.
Classified ads are a form of advertising that can help drive traffic to a website and increase sales and search engine rankings. There are many types of online classified advertising including banner ads, sponsorships, text links, video ads, email marketing, and pay-per-click ads. Classified ads are typically brief text-based ads that include a product description and contact information. Popular sites for placing classified ads include Gumtree, Craigslist, Oodle, and OLX. While classified ads provide affordable promotion, they require consistency and placement on multiple sites to achieve good results.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
E-commerce provides several key benefits for businesses. It allows businesses to reach a global marketplace rather than just a local audience, increasing potential revenue. It also allows businesses to operate 24/7 and be accessible to customers around the world. Starting and running an online store is much cheaper than a physical storefront due to lower costs. E-commerce also provides search facilities to help customers find products and fluid pricing that adjusts based on supply and demand.
The document discusses the benefits and challenges of e-commerce for businesses. It provides examples of HMV and Virgin moving successfully into online sales. Their websites feature videos, games and latest products for sale. Website security is strong since they are well-established brands. The main strengths are appealing to newer generations accustomed to online shopping and easy searches. A weakness is advertisements can confuse consumers on the site.
This document discusses various aspects of e-commerce including the benefits of a global marketplace, 24/7 trading, low start-up and running costs, search facilities, fluid pricing, consumer trust, lack of human contact, product description problems, security issues, browsers, web authoring software, IP addresses, protocols, ports, domain names, ports and protocols, browser and platform compatibility, paying to be prominent in search engine results, newsgroups and forums, banners and pop-ups, spam, ensuring an effective user interface, establishing customer loyalty in a virtual environment, site names, direct marketing, hacking prevention, virus prevention, ID theft protection, strong passwords.
Steam is a digital distribution platform for games that sells titles at discounted prices regardless of purchase history. It has a user-friendly website that is easy to navigate and displays products clearly. The site prioritizes a satisfactory customer experience through reliable service and smooth usability. However, games can only be played when signed in and online, unless set to offline mode beforehand, which can frustrate new or disconnected users.
This document discusses various aspects of e-commerce websites including: global marketplaces that allow 24/7 trading with low startup costs; search facilities and fluid pricing to build consumer trust; potential issues with lack of human contact, inaccurate product descriptions, and security breaches; and technical components like browsers, web authoring software, databases, IP addresses, domain names, ports and protocols, and browser/platform compatibility. It also covers topics like paying for search engine prominence, newsgroups and forums, banners and popups, spam, effective user interfaces, customer loyalty, site names, direct marketing, hacking and virus prevention, identity theft protection, and using strong passwords.
The document discusses the benefits and weaknesses of e-commerce as well as how technology enables e-commerce. Some key benefits include reaching a global marketplace with low start-up and running costs. However, weaknesses include a lack of human contact and potential security and privacy issues. The technology section outlines how browsers, databases, domain names, and protocols allow e-commerce to function online. Promotion methods like search engine optimization, banners, and direct marketing can drive traffic to e-commerce sites. Security measures are necessary to prevent hacking, viruses, and identity theft.
The document discusses various strategies for increasing customer loyalty and engagement on a website. It describes how maintaining fresh, high-quality content can encourage repeat visits. It also discusses using RSS feeds, email marketing, social media, mobile apps, desktop apps, and browser widgets to keep customers informed and facilitate impulse purchases. Maintaining segmented customer profiles and pushing timely, relevant notifications is important for each strategy.
El libro de la optimización de formularios Web, de ClickTaleLuis Cortázar
"¿Cómo mejorar mis páginas de conversión y formularios Web?" Es una pregunta frecuente. Después de analizar más de 800 sitios Web, ClickTale presenta 21 consejos para mejorar el rendimiento de los formularios en Internet.
1) The document provides an overview of various types of mobile marketing including SMS text messaging, mobile websites, apps, QR codes, NFC chips, and location-based advertising.
2) It describes the services offered by the company TextMobi, including a dedicated iPhone/iPod app, mobile website, and free SMS text messaging.
3) An example is given of a taco restaurant owner named Juan who implemented a mobile marketing strategy through TextMobi, including signage promoting his app and SMS list and a Wednesday lunch promotion sent through the app and via text.
3 steps to build your b2b growth marketing funnel at BDS MarketingMAN Digital
3 Steps To Rapidly Build B2B Growth Marketing Funnels...
...That Targets and Engages The Companies That Will Grow Your Revenue In Your Tech Business.
Glad to see you back! By the time you finish this mini-course you'll know:
1. How To Build Buyer Enablement Content → You'll learn how to create content pieces that drive sales conversations with your ideal prospect.
2. How To Generate Targeted B2B Traffic → Discover tactics that drive relevant traffic to your content pieces.
3. How To Remove The Friction in B2B Buying → Start sales conversations with your audience with ready to use tactics
We've included templates and a list of tools so you can implement what you'll learn in the 3 part video course.
This document provides an overview of internet marketing and affiliate marketing strategies. It includes 10 chapters that discuss topics like the basics of internet marketing, viral marketing techniques, setting up an affiliate marketing system, and affiliate marketing. The document aims to educate readers on different aspects of online marketing and how to promote businesses through the internet. It provides tips and recommendations but also includes disclaimers that the information is for reference only and the author is not liable for any losses resulting from using the content.
WhatsApp is a great tool to convert leads to students because of its nativity for the current generation. These are the slides from a workshop - additional information was given, which is not on the slides, so reach out, if you have questions: +4942184780289
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
The document provides information about putting marketing on autopilot through email marketing. It discusses the importance of being on the first page of Google searches, having a working website focused on relevant keywords rather than aesthetics, and using an autoresponder service like Aweber to automate email promotions. Common email marketing mistakes are outlined such as not having opt-in forms or providing irrelevant content. The document recommends giving away valuable content to build relationships and asking customers to spread the word. It also offers a hands-free solution of ranking a site for a client and renting it to them with ongoing support.
The document discusses the evolution of digital marketing from Web 1.0 to Web 2.0 and the key differences between traditional and digital marketing. It focuses on three aspects of digital marketing: websites, search engine optimization, and social media. Websites have transitioned from simple platforms for information to content hubs that drive other marketing initiatives. Search engine optimization is crucial for getting websites discovered online through tactics like building quality content and links. Social media also helps drive traffic and supports search rankings through engaging content and links.
This document contains terms and conditions for a guide on email marketing. It states that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The document then outlines chapters that will be covered in the guide, including getting subscribers, reducing unsubscribes, using transactional emails, triggers, testing emails, separating buyers from non-buyers, loyalty programs, and determining email frequency.
This document discusses various branding and marketing services including graphic design, web design, social media, and virtual worlds. It emphasizes the importance of developing a strong brand identity through a cohesive logo, color scheme, and digital presence. Examples are given of how different organizations have utilized blogs, wikis, web chat, and virtual worlds like Second Life to engage customers and promote their services.
Classified ads are a form of advertising that can help drive traffic to a website and increase sales and search engine rankings. There are many types of online classified advertising including banner ads, sponsorships, text links, video ads, email marketing, and pay-per-click ads. Classified ads are typically brief text-based ads that include a product description and contact information. Popular sites for placing classified ads include Gumtree, Craigslist, Oodle, and OLX. While classified ads provide affordable promotion, they require consistency and placement on multiple sites to achieve good results.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
E-commerce provides several key benefits for businesses. It allows businesses to reach a global marketplace rather than just a local audience, increasing potential revenue. It also allows businesses to operate 24/7 and be accessible to customers around the world. Starting and running an online store is much cheaper than a physical storefront due to lower costs. E-commerce also provides search facilities to help customers find products and fluid pricing that adjusts based on supply and demand.
The document discusses the benefits and challenges of e-commerce for businesses. It provides examples of HMV and Virgin moving successfully into online sales. Their websites feature videos, games and latest products for sale. Website security is strong since they are well-established brands. The main strengths are appealing to newer generations accustomed to online shopping and easy searches. A weakness is advertisements can confuse consumers on the site.
The document discusses several advantages and disadvantages of online shopping and e-commerce websites compared to traditional brick-and-mortar stores. Key advantages include websites being accessible 24/7 from anywhere in the world, having lower start-up and running costs than a physical store, and allowing for easier product searches. However, some customers may prefer human interaction and be worried about security, privacy, or inaccurate product descriptions online. The document also covers related topics like internet browsers, web authoring software, and techniques for advertising and marketing websites.
The document discusses the benefits and drawbacks of e-commerce. It outlines several key benefits, including access to a global marketplace, 24/7 trading, low startup and operating costs, and fluid pricing. Some weaknesses are also examined, such as lack of consumer trust, lack of human contact, and product description problems. The technology behind e-commerce like browsers, databases, and IP addresses is then reviewed. Various promotion strategies are covered, followed by an analysis of security issues like hacking, viruses, identity theft, and the importance of strong passwords.
E-commerce provides several key benefits including access to a global marketplace, 24/7 trading, and low startup and running costs. However, e-commerce also faces challenges such as lack of consumer trust, lack of human contact, and security issues. Proper security measures need to be implemented like using strong passwords, updating antivirus software, and protecting personal information to address these challenges.
This document discusses the benefits of e-commerce. It notes that e-commerce provides a global marketplace that allows businesses to reach a larger, global audience. It also allows businesses to operate 24/7 and have lower start-up and running costs compared to traditional brick-and-mortar stores. E-commerce sites also enable fluid pricing and powerful search facilities to help customers find products more easily. However, e-commerce also faces weaknesses such as lack of consumer trust, lack of human contact, and potential security and product description issues that need to be addressed. The document also outlines some of the key technologies that power e-commerce such as browsers, databases, domain names, and ports and protocols.
The document discusses the benefits and challenges of introducing an e-commerce system to an organization. Some key benefits include access to a global marketplace, 24/7 trading, low start-up and running costs, and effective search facilities. However, there are also challenges such as low consumer trust without human contact, potential issues with product descriptions, and security risks in providing personal information online. The document also outlines some of the technologies that power e-commerce systems, such as browsers, databases, domain names, and protocols to connect websites. Promotion of the e-commerce site through search engine optimization and paid placement is also mentioned.
E-commerce provides several key benefits over traditional commerce including access to a global marketplace, 24/7 trading capabilities, and low startup and running costs. However, e-commerce also faces weaknesses such as lack of consumer trust, lack of human contact, difficulties accurately describing products, and security issues. Key technologies that enable e-commerce include browsers, web authoring software, databases, IP addresses, ports and protocols, and domain names. Security measures such as strong passwords, antivirus software, and encryption help prevent hacking, viruses, and identity theft.
E-commerce provides several key benefits over traditional commerce including access to a global marketplace, 24/7 trading capabilities, and low startup and running costs. However, e-commerce also faces weaknesses such as lack of consumer trust, lack of human contact, difficulties accurately describing products, and security issues. Ensuring strong security measures are in place, such as strong passwords, up-to-date antivirus software, and encrypted webpages, can help address these weaknesses.
E-commerce provides several benefits such as access to global markets, 24/7 trading capabilities, and low start-up and running costs. However, it also faces weaknesses like lack of consumer trust, lack of human contact, and product description problems. These issues can be addressed by ensuring security, providing contact details, and carefully writing accurate descriptions. The technologies that support e-commerce include databases, browsers, web authoring software, and domain names. Promotion methods involve search engine optimization, forums, banners, loyalty programs, and direct marketing. Security relies on strong passwords, virus protection, and identity theft precautions.
Using the internet effectively for businessMouni Sharon
The document provides guidance on effectively using the internet for business. It outlines 10 steps to establish an online presence and e-commerce site, including identifying objectives, working with specialists, creating a budget, identifying customers, promoting the site, designing the site, processing payments, fulfilling orders, providing customer service, and continually evaluating and improving. Key aspects are selecting the right developers, hosts, agencies, creating an effective design, secure payments, and responsive customer support. Regular evaluation ensures the site meets customer needs and takes advantage of opportunities.
41 Must-Have Features on your Business Website.pptxFutuready Media
Building a website is an iterative process. In order to get the satisfactory big picture, businesses must focus on all the little details. This is especially true when it comes to the features one must have on their website. With the correct set of features available on your website, you can create the magical portal of conversion on the internet.
A good website has a well-organised structure. It has a professional look and feel to it across all types of devices. Websites which perform well garner fruitful results and contribute to the growth of the organisation. Therefore, businesses should weigh the importance of every feature, colour and word that ends up on the website.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
While people think that getting an e-commerce website is instant, they do not understand is that there is a lot that goes into making it perfect and accessible to customers. All the hard work is taken care of by the developers and coders who are the experts at the e-commerce development company in Bangalore while ensuring that a perfect e-commerce website is ready in no time.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
This document provides an introduction and overview of e-marketing. It defines e-marketing as the application of marketing principles and techniques via electronic media, specifically the internet. The document discusses the types of e-marketing, including banner advertisements, sponsorship, classified listings, email marketing, partnership/affiliate marketing, and search engine marketing. It also outlines some key characteristics of e-marketing like longevity, reach, accountability, and flexibility. Finally, it discusses the objectives and benefits of e-marketing compared to traditional marketing.
This document provides steps to fix broken links on a website. It begins by explaining how broken links negatively impact users' experience on a site and make the site seem outdated or abandoned. It then gives the benefits of fixing broken links, such as reducing bounce rates, increasing confidence in the site's content, improving the user experience, and boosting search rankings. The steps provided to fix broken links include using browser tools or link checker plugins to find and validate all links, then correcting or removing any broken links. The document emphasizes the importance of keeping links updated to maintain a professional, credible site.
6 Most Overlooked Ways to Personalization in B2B E-commercei95Dev
B2B or B2C, personalization is the talk of the town. Here are 6 most overlooked ways to personalize the customer experience in the world of B2B e-commerce.
10 hot marketing tips for real estate investorsDavid Martin
This document provides 10 marketing tips for real estate investors. It begins by explaining how the large number of foreclosures has created opportunities for investors but that marketing their business is challenging. It then discusses using lead generation websites and landing pages that capture contact information through email signup forms or requesting phone numbers. The pages should be optimized for keywords related to real estate investing. The document also recommends providing free reports to build trust and attract potential clients and partners.
2. Global Marketplace
By having a global presence a business can target a
global audience, compared to the local audience
attracted by a traditional store which can bring in
more customers and more business.
P2
3. 24/7 Trading
As there is no store to be staffed trading can
be carried out at any time, day or night, in all
different time zones around the world, then
the business can be worldwide.
P2
4. Low Start -up & Running Costs
Compared to setting up a traditional store the start up costs and
running costs of a website are relatively low. This is a great incentive
to company owners
P2
5. Search Facilities
most e-commerce sites now have a search facility where it
takes just seconds to find the product you want. There are
often different criteria you can easily add to find exact
product you looking for.
P2
6. Fluid Pricing
This is when prices are increased or decreased quickly
depending on circumstances. An example is when selling airline
flight tickets, as more are sold and fewer are available, the
tickets could become more expensive as the demand rises.
Alternatively when selling products like holidays as the time
draws closer, the prices could go down to ensure all the places
are sold and people can get what they want for they’re money.
P2
7. Consumer Trust
consumers can worry about several different
issues when using e-commerce sites, amongst
those are worries over whether the company is a
legitimate, worries over their personal information
and security worries.
P2
8. Lack of Human Contact
Some customers are deterred from
purchasing online because they cannot speak
to anyone from the business directly. Some
find this impersonal and prefer to have face to
face contact.
Too address this websites simply add a free
online helpline or a contact number for you
too seek help when needed.
P2
9. Product Description Problems
Some consumers may worry that what is
described on the e-commerce site might
not accurately reflect the real product.
This is especially difficult with colour
options as some computers display
colours slightly differently. The quality of
the image used is also another factor.
P2
10. Security issues
perhaps the main worry for consumers is
that their financial details will not be safe,
that the business will use them in some
unauthorised way or security of this
information may not be sufficient.
P2
11. Browsers
Browsers allow you to view web pages on the PC. Majority of the time the
user has to tell the computer where they would like to go on the internet. One
way this is done by using the address bar, the web address or URL bar. This
allows the user to Obtain a web address to go a webpage.
Web Authoring Software
Create web pages with the help of web authoring software. This software
enables the user to develop a website in a desktop publishing format. The
software will generate the required HTML coding for the layout of the
web pages based on what the user designs.
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12. Database systems
E- commerce website usually have a database attached to
them, so they can store data about their customers and
their information. Users that have to sign into webpages;
the website they have to log into must have a database.
IP addresses
To make sure the right information goes to the right
computer, the computer has a unique number called a IP
address (internet Protocol address). It’s a set of 4 numbers
between 1-225.
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13. Domain Names
It is important for the computer to have a remember-able
domain name, so when customers want to go on to that
site they can easily type the domain name into a search
engine. The domain name should be relevant to the
website.
Multiple Domain Registration
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14. Ports & Protocols
A protocol is agreed way of working or known as a
handshake. If two computers use different protocols it is
impossible for people on two different computers too
understand information they are transferring.
Ports connect Protocols and IP addresses together so they can
share information.
Browser & Platform Compatibility
To reach the largest target audience possible websites need to be
accessible on as many browsers and platforms as possible. Many
people will compare websites and webpages. So you have to have
a good platform to please your customer.
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15. Paying to be prominent in search engine results
When a consumer types in their search, sometimes not so relevant sites come
up. The results reflect the search engines determination of how relevant the
site’s content is to your search. But some search engines will rank sites higher
in your results if the sites pays a fee.. For example webpages that appear at
the top of good may have payed a fee to come up at the top of your search.
As you can see when I typed in
“ Game websites” the top
search would of payed a fee to
be the first result on Google to
get the most users.
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16. Newsgroups & Forums
News groups and forums are basically places where people can ask
questions or discuss things. These can be good for an E-Commerce
website as they may want people to discuss their website and spread the
word about it.
Here is simply a forum
discussing whether
Facebook is a good idea
or not.
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17. Banners & Pop-ups
Banners and pop-ups can be a good thing and good
advertising for webpages or websites. A Simple advert in the
corner of another website can bring websites customers; all a
website has to do is simply pay a fee to show their website on
another website and there you go.
But some pop-ups can be viruses so people may not click
them, also banners and pop-ups can get blocked by certain
internet browsers, and also users may not like advertisements
pop-ups or banners on their website as they could block
certain things on the webpage and annoy users and they will
not visit that pop-up.
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18. Spam
Span is email that is not targeted at particular customers or customers needs, it
just mailed in bulks to as many people as possible to reach a bigger audience,
As web users become more concerned about internet privacy and viruses, they
become less likely to open e-mails from companies they do not know.
In my Hotmail I have 10 Junk
emails, which is basically spam
email which I do not want to
read, I will simply delete these
as I do not personally know the
sender.
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19. Ensuring An Effective User Interface
An effective interface for your website is essential to make sure when web
users get to your site, they stay there for as long as possible, so your users
genuinely take a interest in your website, there are things that your website
should avoid like broken links and difficult navigation, also unclear fonts and
too much text would instantly stop certain users going on your website.
This website is unclear and uses
difficult fonts, it also does not
look professional.
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20. Establishing Customer loyalty in a virtual environment
There are many different methods used to help create
customer loyalty. Including direct messaging. ( lets the user
know they are getting emailed personally and not just a in a
pile of people) This will help keep the customers happy and
they will keep visiting you website
For example Facebook email
me personally as I am a user
of their website and I don’t
feel like I'm in a pile of people
getting the same email.
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21. Site Names
The name of the website is really important to anybody who would visit your
website. It would need to be suitable name and it can be memorable and relevant to
your site.
A good example of a easy name is “Facebook” its relevant to the site and is a easy
link to access .
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22. Direct Marketing
Direct marketing is targeted at certain audiences, often
customers that have signed up for a newsletter or emails with
information. This means if the customers have chosen to be
a part of this they have genuine interests in the product or
service you are giving so they are more likely top purchase
from the site.
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23. Hacking
Hacking is when someone or something finds a weakness in a established
system and exploiting them. Hacking is not good for your computer and
can cause lots of problems.
Hacking Prevention
To prevent hacking I recommended Anti-Spyware and the use of very
strong password and Anti-Virus protection. This can help solve problems
in websites trying to hack you and can make sure you have strong
enough passwords.
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24. Viruses
Viruses are files which don’t belong on the computer and destroy all
important files that your computer needs to work. Viruses cause serious
problems in computers and can cause your computer to not work at all,
some viruses take their time to work, but always cause a problem
somewhere.
Virus Prevention
Virus prevention- viruses can be stopped by using a strong anti-virus, and
only using trusted website and to scan everything you plan on downloading,
this could save you a lot of hassle and using anti-virus will automaticly scan
websites and tell you if they are trusted.
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25. ID Theft
Identity theft is when someone online uses your information and your
details to buy something or do something without you knowing
(pretending to be you)
ID Theft Protection
You can stop ID theft by using strong password and anti- malware.
People can buy things and put you in debt if your identity is taken.
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26. Strong Passwords
Strong passwords are important when protecting your information online.
Using a simple password opens a window to hackers and viruses.
Never use your date of birth or something your friends know about you. As
hackers can guess a simple password. Try having Upper case and
lowercase letters along with numbers.
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27.
28. Ebay’s homepage
EBay has areas in
which you can search
for what you want
and you can purchase
items off eBay.
29. • You can pay via Paypal
on ebay. Its safe and
easy to use.
30. The
director
y is
which
you
can
choose
what
you
would
like to
31. Creating
an ebay
account is
easy and
uses step-
by-step
instructions
to create
your
account.
32.
33. This is the
Google
shopping
homepag
e and you
can buy
certain
objects
online.
34. Things you
buy then go
into the cart
then you
can confirm
your buy.
35. You can put
things in you
wish list if
you cannot
buy them,
so your
friends can
buy them
for you.