2. Global Marketplace
By having a global presence, a business can target an audience around the
world compared to the local audience attracted by a traditional store and this
will lead to more business.
P2

3. 24/7 Trading
As there is no store to be staffed trading can be carried out at any time, day or
night, in all different time zones around the world then the business will be
worldwide.
P2

4. Low Start -up & Running Costs
Compared to setting up a traditional store the start up costs and
running costs of a website are relatively low. This is a great incentive to
company owners
P2

5. Search Facilities
Most e-commerce sites now have a search facility where it takes just seconds
to find the product you want. There are often different criteria you can easily
add to find exact product you looking for.
P2

6. Fluid Pricing
this is when prices are increased or decreased quickly depending on circumstances.
An example is when selling airline flight tickets, as more are sold and fewer are
available, the tickets could become more expensive as the demand rises. Alternatively
when selling products like holidays as the time draws closer, the prices could go down
to ensure all the places are sold.
P2

7. Consumer Trust
The consumers will not find it easy to trust websites that they go
on because there is no proof of the use of the website
P2

8. Lack of Human Contact
Due to the lack of human contact between people over the internet, they
do not like buying things off the internet because the item that is being
described to them might not be describing it correctly to them and it can
be a completely different item.
P2

9. Product Description Problems
When you are buying something off the internet, there will have to be a
description of the item. You will have to make sure you read the description
before purchasing the item to make sure it’s the correct item and nothing
completely different.
It is better to purchase items out of the shop because the item is right in front of
you and then you can buy it there and then.
P2

10. Security issues
There are different types of security issues, one of them being ID theft. ID theft
is when someone is pretending to be someone else for example, using there
credit card online to buy stuff.
P2

11. Browsers
The browser is used on computers for the use of the internet. This allows you to
search for things for example on Google like searching for another website such
as Facebook.
Web Authoring Software
This is a software that will generate a required coding for the layout of web pages.
P1

12. Database systems
Sites usually have databases such as Amazon. People will use wish
lists when they want to look back at an item they want to buy and decide
whether they want to purchase it or not.
IP addresses
An IP address (internet protocol) is a set of four numbers which will need to be
typed in, numbers between 0 – 255.
P1

13. Domain Names
A domain name is on an internet browser and is used when you are searching
for a website. If typed in incorrectly, it will not take you to the website.
Multiple Domain Registration
Businesses will not use just one domain name, they will need a few because they are
a business
P1

14. Ports & Protocols
Computers do not use the same protocols because it will not be possible for
the people to transmit data between each other
Browser & Platform Compatibility
There are different sort of browsers such as Safari, Google Chrome and internet
explorer.
Platform compatibility is the different sort of ways of looking at browsers
P1

15. Paying to be prominent in search engine results
When someone types in the search, a list of names of different sites will
come up on your screen relating to what you have searched. Sometimes
when you have searched for something, other things will show up that
are not relevant to that search because those sites have paid search
engines to show their sites.
M1

16. Newsgroups & Forums
Newsgroups mainly talk about a certain topic and they are more structured
and you will need a good software to use them.
Web forums function in a similar way to newsgroups because web forums are
online discussion sites where people can talk to other people through the
forums.
There are more better ways of talking to people other than forums. Those
websites are Facebook, Hotmail and Twitter.
M1

17. Banners & Pop-ups
Banners or pop-ups usually appear at the side of websites that you
usually go on. They usually appear on websites to try and attract your
attention. They usually are images that you click on to send you to
another website.
M1

18. Spam
Spam is when you receive an email off somebody you don’t know.
Spam is usually sent to loads of email addresses and most of the spam
sent could have viruses in them.
M1

19. Ensuring An Effective User Interface
If your website is easy to understand, it will attract more customers towards your
website. Making it hard to understand and you will struggle to get customers and
nothing on your website will get purchased.
For example, EBay is a common website that millions of people use to purchase
items. This website is easy to understand and will get loads of customers.
M1

20. Establishing Customer loyalty in a virtual environment
Some websites will email people that view their website to tell them about things
that are on the website and all the latest things.
M1

21. Site Names
Making a site name will be easy for you to remember as it will be
your website. For example, a website that is a well known website is
Google which is used by millions of worldwide everyday.
M1

22. Direct Marketing
Direct marketing is when people sign up to websites to receive emails about
news about the website.
For example, the website EBay will send emails to customers about the website.
M1

23. Hacking
Hacking is when someone gets access to someone's computer
without the owner of the computer not knowing about it.
Hacking Prevention
To prevent this, it is good to have an internet security installed on your
computer so it stops hackers from gaining access to your computer.
P3, M2

24. Viruses
Viruses contains codes that are created by someone that will
infect the computer and stop things from working
Virus Prevention
To prevent this, internet security or anti virus will help your computer not get
any viruses. You will need to update this regularly because it will run out
every so often.
P3, M2

25. ID Theft
ID theft is when someone steals someone’s identity
without the person knowing.
ID Theft Protection
To prevent this, it is good to have a security on your computer to
prevent this from happening.
P3, M2

26. Strong Passwords
It is better to have a strong password because know will be able to
get it right. If it was a short password, it would be easy to guess and
this can lead to identity theft and is also classed as hacking.
P3