1. TASK 1 PART 2 MEDIA
COMPANY CASE STUDY
THE STRUCTURE OF
THE CREATIVE MEDIA
SECTOR
Jamie Goode
2. Media structure & ownership
Definitions
You have to pay for
everything to do
with your business.
Public don’t pay
anything and you
choose what to put
on there.
Public pay for TV
licence, so they get
a vote on how the
certain channel
works etc. They
basically own a
small section of the
business.
Private Ownership Public Service
3. Media structure & ownership
Definitions
When a business is
made up of a few
other companies
input. The gains &
losses are shared
between each
company what is
joined evenly.
When a business
starts on its own
and progresses
without any other
business’ help. For
example; Apple
worked their own
way up, now they’re
one of the biggest
business’.
Horizontal Integration Vertical Integration
4. Media structure & ownership
Definitions
Cross Media Divergence Synergy
5. Stick the Name of your company
here
Learners will choose a media company, (from a given
list) and produce a 500 word case-study on that
company.
Choose from, Disney, Apple, Sony (& SyCo), News
Corporation, Google etc
Start by telling me what media sector it belongs to.
What products it produces (cross-media?)
6. How it is organised, i.e. is it vertically or horizontally
integrated. Why is it organized this way what are the
benefits and disadvantages
7. Who own the company is it public or private
and what does this mean for the company
8. Who are its competitors?
Impact on production and distribution
9. Who are the customers?
Find quotes on how many it has
What are the demographics, eg male female, age,
socio economic group
10. Who are the customers?
Find quotes on how many it has
What are the demographics, eg male female, age,
socio economic group
