This document outlines the tasks required for a portfolio assignment producing printed media products for an independent company. The portfolio must include: 1) 4 creative ideas with justifications; 2) a creative mood board; 3) a mood board of inspirational publicity materials; 4) considerations of resources, costs, quality, and legal issues; 5) design boards with annotations; 6) descriptions of pre-press preparation and print finishing; 7) audience research surveys; 8) a detailed overview of target audience research findings; 9) a justification of the selected design idea; and 10) a discussion of the paper and ink used for production. The deadline for submission is March 19th, 2015.

1. Assignment 2
Scenario:
You have been assigned the task of producing a portfolio of idea generations that will outline the
originality and development of a media product, in this case a series of printed products for an
independent company. The portfolio could also act as an information booklet for others to use as a
reference; please note your writing style.
Task 1
Grading criteria:
Unit 18: P2, M2, D2: produce ideas and originate designs for print-based media products to a
technical quality that reflects near-professional standards, showing creativity and flair and
working independently to professional expectations
Unit 4: P1, M1, D1: originate, develop and research an idea for a media product showing creativity
and flair and working independently to professional expectations
The portfolio must comprise of the following:
1. Idea Generation: State a series of creative ideas (at least 4) and add in justifications for each
one (why they would make a sustainable idea and who would be interested). You also need
to include advantages and disadvantages of each one.
2. Creative mood board: You are to produce a creative mood board based upon past and
current commercial practice
3. Developing an idea: create a mood board of similar products of publicity materials and
packaging with added justifications as to why they are inspirational and would be suitable
for the target audience
4. Considerations and Constraints: Write a paragraph based upon each of the following which
you need to consider within your designs:
a. What available resources and personnel do you need and where will you get them
from? ;
b. Costs and quantity – how many are you producing and how much will this cost – you
are to state the costing of how much it would cost to print 100 of the same product
– take into consideration ALL materials;
c. The quality factors your products will hold and how will they appeal to the target
audience;
d. The legal and ethical issue, copyright (requirement, owner, clearance, cost) eg
privacy, libel law, , data protection, freedom of information; codes of practice
UNIT 4 AND 18: WORKBOOK

2. 5. Design boards: sketch out intended designs; these must be annotated with colour, text, logo
position, awareness of hand, mechanical and digital means and any other details
6. Pre-press preparation and print finishing: Page assembly: Copy and paste your selected net
into here and state how you will assemble this e.g. what resources will you use and where
you will cut and that you will print out in greyscale and do trail prints – state why. You will
also describe the process of print finishing including the folding, binding, laminating and if
these are need or not.
7. Surveys: You are to upload 2 established packaging designs (similar to the ones you intend
to produce) onto Facebook and ask the audience which they prefer (ideally label them A and
B) and why? You will use this research in the design and creation of your own designs.
Upload screens shots of the images and feedback here.
8. Research an idea: Research an idea: You are to research into your target audience and write
a detailed overview of your findings. The findings must include quotes gained from research
that support your ideas. This must include the following: audience research, eg age, gender,
socio-economic grouping, lifestyle, location; audience figures, eg ASA, ABC, ONS;
a. Primary content research: You are to carry out primary research into your target
audience, as well as your intended products eg interviews, questionnaires, own
observations; e.g. You could ask 5/6 questions on Facebook covering: Age, Gender,
What is their favourite brand and why, favourite colour, favourite typeface e.g. serif
or sans serif (give examples) etc.
b. Secondary content research: You are to carry out secondary research e.g. by
gathering similar examples (put these in your folder) and a packaging review which
covers research into competitors and the market (see Moodle for extra guidance on
how to review)
9. Justification of idea: You are to write a brief report based upon the justification of the nets
and promotional product style you have selected are the most suitable and why.
10. On press: Discuss the paper and ink you will use in the production of the packages e.g. go to
repro and ask what gram and quality card and ink they use research into it
Deadline: 19.03.15