Unique sound
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The document outlines the goal of redesigning Unique Sound's website to better allow composers to showcase their music portfolio online and for users to easily find music. As part of a two-person team, the assistant spearheaded research, information architecture, ideation, and wireframing. Key deliverables included research findings, a sitemap, user flows, and wireframes. One challenge addressed was how to visually identify music tracks without corresponding imagery. The solution was to use custom emojis representing emotions, genres, instruments, and other attributes to visually categorize tracks.
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Unique sound
- 1. Goal Redesign Unique Sound’s website to: • Create a unique way to for composers to showcase their music portfolio online • Allow composers to easily tag their music and upload a portfolio • Allow users to easily find music and hire composers Overview My Role Within a team of 2 UX designers, I spearheaded: • Research • Information architecture • Ideation • Wireframes Key Deliverables • Research Findings • Sitemap • User flows • Wireframes
- 2. Research Activities Stakeholder Interviews In-person Interviews with Unique Sound founders Product Research Research into product, market, key value proposition Competitive & Comparative Analysis Research & analysis of competitor websites Information Architecture Analysis Comprehensive analysis of music categorization informed information architecture Information Architecture Analysis
- 4. Music Track Design Problem Not all music tracks have corresponding imagery. If all tracks use the same imagery, the user will have difficulty finding specific tracks visually. Research Findings • Users primarily search for tracks based on a particular type of emotion or mood • Users secondarily search for tracks based on genre, instrument, vocals and tempo Design Solutions • Use custom emojis to represent the user’s primary search categories visually • Design individual tracks using these emojis to represents the track’s mood, genre, instrument, vocals and tempo
- 5. Wireframes Low-Fi Landing Page Hi-Fi Landing Page