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DePaul HCI 580- Digital Tip Jar Final Presentation
This document summarizes work done by a student team to design a digital tip jar app called Felicity. The team conducted stakeholder interviews, identified key themes around engagement and discovery, did user research with fans and musicians, created personas and affinity diagrams, designed wireframes and a prototype, and conducted usability testing. Testing provided positive feedback but also identified issues like too many clicks, unclear terminology, and security concerns. Recommendations were made to address these issues and enhance features for both fans and musicians in a future state.
DePaul HCI 580- Digital Tip Jar Final Presentation
- 1. HCI580 Practicum Tip theBand: Increasing tipping behavior through better engagement between fans and musicians Team Band Together Linda Brammer, Liz Dykes, Kate Fitzgibbon, Rafael Flores, Jon Hensley, Emily Ryou, Alexa Smith, Nathan Varjavand, Michael Wesolowski, Matthew Womack
- 2. The Problem Space • Music scene is popular but isn't highlighted as a tourist activity • Musicians often reluctant to ask for help, or don't know how to reach out • It is difficult for musicians to get discovered by fans and build a lasting relationship • Disconnect between how people believe artists get paid and how they actually get compensated
- 3. Stakeholder Interviews "It's up to you as an artist to engage your fan base - and make them your Street Team." - Reid Wick “If you only look at next-gen musicians, who will embrace technology?" - Mark Samuels "Stay engaged and in touch. Move beyond useless websites... offer social rewards, music rewards, and custom incentives." - Evan Christopher
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- 5. Analysis of Interviews Collectively brainstormed potential solutions, tasks, and requirements
- 6. Refined Problem Space Make recommendations to enhance Digital Tip Jar with the goal of creating a community that sustains musicians respectfully and helps them connect with music lovers to create fans for life...
- 7. User Research Interviews Fan Interviews "If people know that the band was playing for tips, it would definitely change behavior." - Brad 4 Locals that have visited NOLA 2 West Coasters who go every year 1 Burqueño who used to live in Baton Rouge
- 8. Fan Team AffinityDiagram Fans fall into clusters based on their behavior: •Tipping •Following •Music discovery
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- 10. User Research Interviews Musician Interviews "Word-of-mouth is king." - Woody "There's probably a more savvy way to do promotion, but I just use what I know." - Dan 3 Chicago Locals 2 NOLA Residents 1 West Coast Resident
- 11. Musician Team AffinityDiagram • General Engagement • Band Management • Promotion • Discovery
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- 13. Heuristic Analysis ofDigital Tip Jar
- 14. Goals for DigitalTip Jar Increase tipping behavior among fans by: • Engagement. Create lasting relationships by engaging with fans. • Discovery. Allow fans to easily discover new artists • Community. Crowdsource help and promotion so cultural workers don't have to do the lion's share • Street teams • Encourage behaviors through popular, existing outlets
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- 22. Wireframes and Prototyping Process: 1. Defined global elements: (i.e. header, footer, tipping module...) 2. Beanstalk svn repository for Axure -Visual, responsive, action-oriented 3. Responsive Framework, Twitter Bootstrap
- 23. Tasks in Prototypes: FanPrototypes Search for a genre and find a band Give a band a tip Upload a band photo
- 24. Tasks in Prototypes: MusicianPrototypes Staggered Profile creation for convenience and gamification Street Team and Point System
- 25. Usability Testing- GeneralSite Feedback Security Keep Homepage Simple "Make sure the bank stuff is "If you didn’t know what DTJ secure and has a reputable was, I’d be confused with array verification agency. Mint of options. Which features am I explained how it works and has supposed to use as a musician or fancy icons that said who as a fan?” evaluated the site." Explain Business Process Location & Recordings "How much of the tip money does "Would like to see recent the band keep?" recordings. I might decide to buy one of their recent albums." "Will there be a charge or will it "Would like to know where the be free for musicians?" performer will be, through social media feeds."
- 26. Key Discoveries fromTesting Tested 3 Users for Fan Use Cases: 1. Searching for a band 2. Tipping 3. Adding a photo Positive Feedback • Easy to use and intuitive • Liked the social aspects and street team gamefication Key Issues • Too many clicks to get to a band's page- wanted shortcuts • Redundant options distracted from correct path • Unclear terminology, such as media instead of photo • Security concern with providing Paypal login to another site
- 27. Key Discoveries fromTesting Tested 2 Users for Musician Use Cases: 1. Create account 2. Set up Street Team 3. Contact a tipper Positive Feedback • Useful and engaging way to connect with fans • Liked ease of use and pre-set messages Key Issues • Sign up was not a focal point and got lost on home page • Separate calls to action from imagery • Clarify generic terminology, i.e. messages become fan mail • Allow profile creation at own pace and simplify profile bar
- 28. Future Possibilities Recommendationsand possible features for future state: Fans: Musicians: • Show information • User Studies to Study • Recordings Tipping Behavior • Tip-caching • Data Analysis • Immersion • Connections • Personalization • Percentage • "Tip-starter" • Venues
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