about on unilever,how expand the business

2. • GBM Model by Hari Chandana
• Types of Globalisation by Swetha
• Porter’s Diamond theory, country similarity
Theorem by Rekha
• Building Blocks by Paramkusa

3. GLOBAL
views world as a single
market
Operations controlled
centrally
TRANSNATIONAL
Specialised facilities- Local
responsiveness
Complex Coordination
mechanisms- Global Integration
INTERNATIONAL
Uses existing capabilities to
expand into foreign markets
MULTI-NATIONAL/MULTI-
DOMESTIC
Several Subsidiaries operating
as standalone business units in
multiple countries
Pressures for Local Responsiveness
Low High
PressuresforGlobalIntegration
LowHigh

5. ProductsCharacteristics
Non-DifferentiatedDifferentiated
Market Structure
Polypolistic Oligopolistic

9. FIRM’S STRATEGY, STRUCTURE, RIVALRY
• International rivals like Procter & Gamble and Colgate-Palmolive
• Indian rivals like ITC, dabur, colgate
FACTOR ENDOWMENTS
Workforce
• International-1,73,000
• Indian-15,000
DEMAND CONDITIONS
• Soap market 41.75 billion
• Personal care 578 million
RELATING ND SUPPORTING INDUSTRIES
Suppliers
1,60,000 worldwide
More than 2000 suppliers

10. subsidiary in Nepal, Unilever Nepal Limited
(UNL)
Manufactures HULs products like Soaps,
Detergents and Personal Products both for the
domestic market and exports to India.

13. Country specific advantages:
• It allows FDI’s to hold 49% share in a company
• Abundant Labour Force
Firm Specific advantages:
• Differentiated products
• Top brand
• Grabbing maximum market share because of its marketing
activities