These unfinished notes are part of the report from workshop 5 (Library 2.0 : What's in a name). The complete report is available at the blog http://ws5e.wordpress.com
O documento discute como esquecer os dias difíceis da vida que trouxeram lições e mudanças positivas, como dias cinzentos, derrotas, erros, solidão e tristezas, que eventualmente levaram a vitórias, lições, amizades e uma mudança de sorte. O autor conclui que fracassos podem ensinar a sonhar e que no final tudo dá certo se o final ainda não chegou.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, tela maior e processador mais rápido. O novo dispositivo também possui melhorias na bateria e armazenamento. O lançamento está programado para o final deste ano com preço inicial sugerido de US$799.
El documento describe un festival de música alternativa llamado Viña Rock que tuvo lugar en Benicàssim, España. Se analiza el producto, el público objetivo y los objetivos de marketing para la próxima edición del festival, incluyendo atraer a asistentes del año pasado y nuevos asistentes. La estrategia propuesta incluye crear un micrositio para compartir videos y fotos de la lluvia del año pasado y organizar un concurso para ganar entradas.
Los nuevos inodoros públicos instalados en Suiza están hechos de cristal polarizado que actúa como un espejo desde afuera para integrarse en el paisaje, aunque por dentro dan la sensación de estar al aire libre, lo que podría hacer dudar a algunos sobre su uso.
O documento discute como esquecer os dias difíceis da vida que trouxeram lições e mudanças positivas, como dias cinzentos, derrotas, erros, solidão e tristezas, que eventualmente levaram a vitórias, lições, amizades e uma mudança de sorte. O autor conclui que fracassos podem ensinar a sonhar e que no final tudo dá certo se o final ainda não chegou.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, tela maior e processador mais rápido. O novo dispositivo também possui melhorias na bateria e armazenamento. O lançamento está programado para o final deste ano com preço inicial sugerido de US$799.
El documento describe un festival de música alternativa llamado Viña Rock que tuvo lugar en Benicàssim, España. Se analiza el producto, el público objetivo y los objetivos de marketing para la próxima edición del festival, incluyendo atraer a asistentes del año pasado y nuevos asistentes. La estrategia propuesta incluye crear un micrositio para compartir videos y fotos de la lluvia del año pasado y organizar un concurso para ganar entradas.
Los nuevos inodoros públicos instalados en Suiza están hechos de cristal polarizado que actúa como un espejo desde afuera para integrarse en el paisaje, aunque por dentro dan la sensación de estar al aire libre, lo que podría hacer dudar a algunos sobre su uso.
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
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Objectives: Recognize ways social media can help promote library services; Identify tools for library fans which can multiply a library’s message; Examine social media's promise for delivering personalized customer service; Acquire practical tips and tricks for connecting with library fans and for handling administrative tasks.
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The document provides a narrative toolkit to help Ontario public libraries develop compelling marketing stories. It outlines key components of an effective narrative structure, including a social point of view, why statement, description of how the library fulfills its purpose, a promise, and definitions of a hero and antagonist. The toolkit explains how to incorporate these elements into stories that will engage target audiences and strengthen the relevance of public libraries. Sample narratives, sound bites, and public service announcements are included to demonstrate how to apply the suggested framework.
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Introducing Social Catalogues and Social Software into Public LibrariesLaurel Tarulli
This is a presentation that was given at Dalhousie University's School of Information Management. It was presented to the first year students enrolled in the Knowledge Organization class.
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The document discusses strategies for improving the discoverability and visibility of eBooks. It summarizes findings from various surveys that show eBooks can be difficult for users to find due to a lack of targeted discovery tools and their exclusion from existing library discovery frameworks. The document proposes four principles to address this: socialization, openness, integration, and repurposing. Socialization involves cultivating expert recommendations and delivering ancillary content. Openness means understanding search engines and embracing standards. Integration is joining forces with ejournals. And repurposing encourages reuse of content segments.
The document discusses concepts and strategies for libraries to adopt a "Library 2.0" approach that is more participatory, user-centered, and technology-focused. It provides principles for engaging users, making collections more interactive and accessible online, embracing new technologies, and positioning librarians as guides who utilize tools preferred by users. The document also offers recommendations for libraries to build an innovative culture through staff development, communication, and supporting experimentation with new technologies.
This document outlines different types of blog posts that are popular and often shared on social networks. It describes 18 different post types including large list posts, long niche posts, resource posts, step-by-step tutorials, product reviews, interviews, roundups, case studies, how-to posts, research posts, infographics, stories, Q&A posts, giveaways, income reports, and more. Examples are provided for many of the post types.
The document discusses the importance for libraries and librarians to demonstrate their relevance to patrons and communities. It argues that libraries will remain supported only as long as they are seen as relevant to people's lives. To achieve individual relevance, librarians must go beyond superficial answers and show patrons how the library can truly help meet their needs. Institutionally, libraries must show how they benefit all segments of the community, not just specific groups, and statistics alone will not convince people of a library's relevance. Librarians must strive to personally help patrons in a genuine way through their skills and resources.
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Slides for my Blog World Expo session, on how to create an kick-ass email marketing and monetization system for your blog.
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The document discusses the importance of promoting reading in public libraries. It argues that promotion is key to helping patrons find books they want to read and expanding their reading choices. The document outlines different promotional methods libraries can use, from book displays to reader groups, and emphasizes the value of collaboration with other organizations. It also stresses that promotional activities should be integrated into everyday library services and conducted on an ongoing basis.
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Today we have the internet as the tree of knowledge and its various forms as its by-products. The blog is one of them. Taking us blogging as a profession can be one of the most tiresome yet interesting jobs out there. Blogging as a profession can help people make money and deliver accurate information to the required audience.
Stephen Abram gave a presentation to the Los Angeles Public Library about expectations for libraries. He emphasized that libraries should stop defending themselves and focus on innovation using technology as a tool. Abram also stressed the importance of understanding user needs, behaviors, and the difference between search and discovery. He suggested that libraries tell their own stories from the user perspective and focus on measuring their value and impact rather than just statistics.
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The document discusses strategies for improving the discoverability and visibility of eBooks. It summarizes findings from various surveys that show eBooks can be difficult for users to find due to a lack of targeted discovery tools and their exclusion from existing library discovery frameworks. The document proposes four principles to address this: socialization, openness, integration, and repurposing. Socialization involves cultivating expert recommendations and delivering ancillary content. Openness means understanding search engines and embracing standards. Integration is joining forces with ejournals. And repurposing encourages reuse of content segments.
The document discusses concepts and strategies for libraries to adopt a "Library 2.0" approach that is more participatory, user-centered, and technology-focused. It provides principles for engaging users, making collections more interactive and accessible online, embracing new technologies, and positioning librarians as guides who utilize tools preferred by users. The document also offers recommendations for libraries to build an innovative culture through staff development, communication, and supporting experimentation with new technologies.
This document outlines different types of blog posts that are popular and often shared on social networks. It describes 18 different post types including large list posts, long niche posts, resource posts, step-by-step tutorials, product reviews, interviews, roundups, case studies, how-to posts, research posts, infographics, stories, Q&A posts, giveaways, income reports, and more. Examples are provided for many of the post types.
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