This document discusses the importance of a growth mindset over a fixed mindset. It provides examples of how talented individuals like Mozart required years of practice to master their craft, contradicting the idea of innate talent. Companies that worship talent over effort, like Enron, can fail when problems emerge. The document advocates cultivating basic qualities through effort rather than believing them to be fixed. It also provides guidance for establishing competency standards and qualifications for organizations that desire explicit competency requirements.