Case study of a design research project by Raquel Ullate, Silvia Gállego and Itziar Pobes at Service Design in Government 2019 (http://govservicedesign.net/2019/)How the tiniest research —a few very specific tests designed to validate some final hypotheses— ended up producing unexpected insights and game-changing themes simply by paying attention to unconfirming evidence.
Introduction to our workshops on metrics for customer centricityItziar Pobes Gamarra
Why and how to create metrics that introduce customer-centricity as a real strategic theme. Measuring value for customers in terms that are both relevant for customers and for businesses.
Case study of a design research project by Antoni Pérez and Itziar Pobes at Service Design in Government 2018 (http://govservicedesign.net/2018/). The policy aims to improve children opportunities and education success by improving parents capabilities through a training service. The case questions the experience, operations and scope of the service through research and co-design with the key stakeholders.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Introduction to our workshops on metrics for customer centricityItziar Pobes Gamarra
Why and how to create metrics that introduce customer-centricity as a real strategic theme. Measuring value for customers in terms that are both relevant for customers and for businesses.
Case study of a design research project by Antoni Pérez and Itziar Pobes at Service Design in Government 2018 (http://govservicedesign.net/2018/). The policy aims to improve children opportunities and education success by improving parents capabilities through a training service. The case questions the experience, operations and scope of the service through research and co-design with the key stakeholders.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. U N E X P E C T E D I N S I G H T S V S .
B A R C E L O N A M E T R O S I G N A G E
W H E N T E S T I N G H Y P O T H E S E S G O E S … W R O N G ?
WE QUESTION OUR PROJECT
2. U N E X P E C T E D I N S I G H T S V S .
B A R C E L O N A M E T R O S I G N A G E
W H E N T E S T I N G H Y P O T H E S E S G O E S … W R O N G ?
WE QUESTION OUR PROJECT
3. W H O I S H E R E T O D AY
Raquel Ullate
@TMB_Barcelona
Silvia Gállego
@TMB_Barcelona
Itziar Pobes
@wequestion
4. W E Q U E S T I O N O U R P R O J E C T
P R O J E C T E S
5. W E Q U E S T I O N O U R P R O J E C T
P R O J E C T E S
A C A D È M I A
6. W E Q U E S T I O N O U R P R O J E C T
Service Design in Government
[Panel & ponents 2014-2018]
Barcelona GovJam [2013-2018]
UX Spain [2017]
State as a Service [2016]
Service Design Fringe Festival
[2016]
Service Design Days [2017]
D I F U S I Ó
P R O J E C T E S
A C A D È M I A
7. W E Q U E S T I O N O U R P R O J E C T
Service Design in Government
[Panel & ponents 2014-2018]
Barcelona GovJam [2013-2018]
UX Spain [2017]
State as a Service [2016]
Service Design Fringe Festival
[2016]
Service Design Days [2017]
D I F U S I Ó
P R O J E C T E S
A C A D È M I A
9. Underground
Sightseeing bus
Bus
390M underground journeys
198M bus journeys
6.5Mtouristic journeys
119km of underground lines
10underground lines
150trains in rush hour
192km of bus lanes
2,541bus stops
856buses in rush hour
7,935workers
69%
journeys operated
in metropolitan
area
20. P L AT F O R M L I N E D I A G R A M S
Endless
maintenance
21. P L AT F O R M L I N E D I A G R A M S
Endless
maintenance
Budget to
change all line
diagrams in
platforms
22. H O W T M B U S E D T O P L A N A S I G N A G E R E V I E W
• Laws & regulations for public transport and beyond
• Railway regulations
• Metropolitan authority rules as operator in an integrated network
• Other
• Employees opinions and previous professional experience
• Customers opinion based on complaints
23. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
24. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
25. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
26. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
4
27. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
4
6
28. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
4
6
8
29. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
4
6
8
Let’s solve some
problems with
accessibility &
customer service
signage, too
30. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
4
6
8
Let’s solve some
problems with
accessibility &
customer service
signage, too
Bigger than
expected…
31. R E D E S I G N W I T H S E M I O T I C S & G R A P H I C F I R M
1
2
3
4
6
8
Let’s solve some
problems with
accessibility &
customer service
signage, too
Bigger than
expected…
And still
unsure!
32. W E C A M E I N S I M P LY
T O VA L I D AT E S O M E D E C I S I O N S
33. W E C A M E I N S I M P LY
T O VA L I D AT E S O M E D E C I S I O N S
Don’t break
anything
34. W E C A M E I N S I M P LY
T O VA L I D AT E S O M E D E C I S I O N S
Don’t break
anything
Make
hypotheses
explicit and test
them
35. F I E L D R E S E A R C H
3 days [during 3 weeks]
12 stations
+15 different tests
36. F I E L D R E S E A R C H
3 days [during 3 weeks]
12 stations
+15 different tests
Just tiny
part of
information
system
37. T Y P E O F PA RT I C I PA N T [ I N T E S T ]
Security / Police
2%
TMB Agent
6%
Tourist
18%
Reduced mobility
5%
External not tourist
17%
Local
52%
Test length
2 ’ 4 5 ’
38. T Y P E O F PA RT I C I PA N T [ I N T E S T ]
Security / Police
2%
TMB Agent
6%
Tourist
18%
Reduced mobility
5%
External not tourist
17%
Local
52%
109
in total
Test length
2 ’ 4 5 ’
39. P I C K I N G R E S E A R C H Q U E S T I O N S
40. P I C K I N G R E S E A R C H Q U E S T I O N S
Classified
them
41. P I C K I N G R E S E A R C H Q U E S T I O N S
Classified
them
Turned
them into
hypotheses
42. P I C K I N G R E S E A R C H Q U E S T I O N S
Classified
them
Turned
them into
hypotheses
Negative
hypotheses,
too
43. G U E R R I L L A T E S T S I N
S TAT I O N S W H E R E &
W H E N W E C O U L D
F I N D K E Y PA S S E N G E R S
W H AT W E P R E PA R E D
44. G U E R R I L L A T E S T S I N
S TAT I O N S W H E R E &
W H E N W E C O U L D
F I N D K E Y PA S S E N G E R S
W H AT W E P R E PA R E D
Short tasks
to be made
between
trains
47. D E V E L O P I N G T E S T S
Task
Validation
conditions &
thresholds
48. D E V E L O P I N G T E S T S
Task
Validation
conditions &
thresholds
Tasks
per station
& time
49. S C A L E D P R O T O T Y P E S
O F T H E P L AT F O R M
L I N E D I A G R A M
W H AT W E P R E PA R E D
50. S C A L E D P R O T O T Y P E S
O F T H E P L AT F O R M
L I N E D I A G R A M
W H AT W E P R E PA R E D
Passengers
would point
solutions to the
tasks
51. S C A L E D P R O T O T Y P E S
O F T H E P L AT F O R M
L I N E D I A G R A M
W H AT W E P R E PA R E D
Passengers
would point
solutions to the
tasks
Initially…
52. L 9 S O U T H A S T H E L I N E
C O N N E C T I N G T O T H E A I R P O RT
O N E E X A M P L E
53. L 9 S O U T H A S T H E L I N E
C O N N E C T I N G T O T H E A I R P O RT
O N E E X A M P L E
Tourists
don’t know &
get lost
54. L 9 S O U T H A S T H E L I N E
C O N N E C T I N G T O T H E A I R P O RT
O N E E X A M P L E
Tourists
don’t know &
get lost
Locals don’t
use much
55. L 9 S O U T H A S T H E L I N E
C O N N E C T I N G T O T H E A I R P O RT
O N E E X A M P L E
Tourists
don’t know &
get lost
Locals don’t
use much
It’s an
unfinished
line
56. F I E L D D AY 1 - I S T H E S I G N O F L 9 S O U T H A S L I N E
F O R T H E A I R P O RT U N D E R S T O O D ?
TERMINAL
• Participants recognize the sign & interpret well —or not
• How long do they take to recognize and interpret it
• If they don’t, why not —they don’t see it, they don’t understand it…
57. F I E L D D AY 1 - I S T H E S I G N O F L 9 S O U T H A S L I N E
F O R T H E A I R P O RT U N D E R S T O O D ?
TERMINAL
‘How would
you go to the
airport by
underground?’
• Participants recognize the sign & interpret well —or not
• How long do they take to recognize and interpret it
• If they don’t, why not —they don’t see it, they don’t understand it…
58. F I E L D D AY 1 - I S T H E S I G N O F L 9 S O U T H A S L I N E
F O R T H E A I R P O RT U N D E R S T O O D ?
TERMINAL
‘How would
you go to the
airport by
underground?’
• Participants do recognize the sign & interpret it well
• But, they’re confused by the L9 North —unconnected section
60. F I E L D D AY 2 - D O T H E S I G N S A R R O W- T O - P L A N E & C R O S S E D
P L A N E C L A R I F Y W H I C H S E C T I O N G O E S T O T H E A I R P O R T ?
TERMINAL
TERMINAL
‘How would
you go to the
airport by
underground?’
61. F I E L D D AY 2 - D O T H E S I G N S A R R O W- T O - P L A N E & C R O S S E D
P L A N E C L A R I F Y W H I C H S E C T I O N G O E S T O T H E A I R P O R T ?
TERMINAL
TERMINAL
• They do clarify, but still some minor confusions
‘How would
you go to the
airport by
underground?’
62. F I E L D D AY 2 - D O T H E S I G N S A R R O W- T O - P L A N E & C R O S S E D
P L A N E C L A R I F Y W H I C H S E C T I O N G O E S T O T H E A I R P O R T ?
TERMINAL
TERMINAL
• They do clarify, but still some minor confusions
• Passengers don’t get that the line is not connected
‘How would
you go to the
airport by
underground?’
63. F I E L D D AY 3 - D O T H E S I G N S A R R O W- T O - P L A N E & C R O S S E D
P L A N E C L A R I F Y W H I C H S E C T I O N G O E S T O T H E A I R P O R T ?
TERMINAL
TERMINAL
‘How would
you go to the
airport by
underground?’
64. F I E L D D AY 3 - D O T H E S I G N S A R R O W- T O - P L A N E & C R O S S E D
P L A N E C L A R I F Y W H I C H S E C T I O N G O E S T O T H E A I R P O R T ?
TERMINAL
TERMINAL
• They are 100% understood
‘How would
you go to the
airport by
underground?’
65. F I E L D D AY 3 - D O T H E S I G N S A R R O W- T O - P L A N E & C R O S S E D
P L A N E C L A R I F Y W H I C H S E C T I O N G O E S T O T H E A I R P O R T ?
TERMINAL
TERMINAL
• They are 100% understood
• Still passengers don’t get that the line is not connected
‘How would
you go to the
airport by
underground?’
66. A L L T H E T I M E
B E Y O N D T R I A L & E R R O R
67. A L L T H E T I M E
B E Y O N D T R I A L & E R R O R
Understanding
why a solution
does or doesn’t
work is key!
68. A L L T H E T I M E
B E Y O N D T R I A L & E R R O R
Understanding
why a solution
does or doesn’t
work is key!
Not randomly…
69. U N C O N F I R M I N G E V I D E N C E
VA L I D AT I N G WA S I R R E L E VA N T
70. U N C O N F I R M I N G E V I D E N C E
VA L I D AT I N G WA S I R R E L E VA N T
People
used signage
in unforeseen
ways
71. U N C O N F I R M I N G E V I D E N C E
VA L I D AT I N G WA S I R R E L E VA N T
People
used signage
in unforeseen
ways
And didn’t
use it in the as
expected!
72. U N C O N F I R M I N G E V I D E N C E
VA L I D AT I N G WA S I R R E L E VA N T
People
used signage
in unforeseen
ways
Actually, platform signage
was barely used at all
And didn’t
use it in the as
expected!
73. S H I F T I N G F R O M R I S K T O O P P O RT U N I T I E S
J J
C O N T E X T
U S E
L I N E D I A G R A M
74. S H I F T I N G F R O M R I S K T O O P P O RT U N I T I E S
J J
C O N T E X T
Hypothesis validation
U S E
L I N E D I A G R A M
75. S H I F T I N G F R O M R I S K T O O P P O RT U N I T I E S
J J
C O N T E X T
Hypothesis validation
Observation of other passengers’
behaviour in task based tests &
natural behaviour in the station
U S E
L I N E D I A G R A M
76. D E - S T R U C T U R I N G T E S T S & H A C K I N G S TAT I O N S
77. D E - S T R U C T U R I N G T E S T S & H A C K I N G S TAT I O N S
Do
passengers use
line diagrams in
platforms at
all?
78. D E - S T R U C T U R I N G T E S T S & H A C K I N G S TAT I O N S
Do
passengers use
line diagrams in
platforms at
all?
Let’s go
“upper” in the
station
81. Beyond checking
the right platform,
what do they do with
vertical diagrams?
Do passengers
still plan their
journey in the
entrance?
82. Q U A L I TAT I V E S Y N T H E S I S
A F T E R E V E RY F I E L D D AY …
83. Q U A L I TAT I V E S Y N T H E S I S
A F T E R E V E RY F I E L D D AY …
Understand
what was behind
the behavioural
patterns we were
observing
84. AT T I T U D I N A L
W H Y O U R R E S E A R C H U N C O V E R E D N E W I N S I G H T S ?
Polaine, Reason & Løvlie, 2013.
Service Design: From Insight to Implementation.
B E H AV I O U R A L
Q U A N T I
Q U A L I
F O C U S
T E S T S
S U R V E Y S
A N A LY-
T I C S
Loosely based on the Landscape of User Research Methods by
Rohrer. 2014. When to Use Which User-Experience Research Methods
85. AT T I T U D I N A L
W H Y O U R R E S E A R C H U N C O V E R E D N E W I N S I G H T S ?
Polaine, Reason & Løvlie, 2013.
Service Design: From Insight to Implementation.
It was
qualitative
B E H AV I O U R A L
Q U A N T I
Q U A L I
F O C U S
T E S T S
S U R V E Y S
A N A LY-
T I C S
Loosely based on the Landscape of User Research Methods by
Rohrer. 2014. When to Use Which User-Experience Research Methods
86. AT T I T U D I N A L
W H Y O U R R E S E A R C H U N C O V E R E D N E W I N S I G H T S ?
Polaine, Reason & Løvlie, 2013.
Service Design: From Insight to Implementation.
Polaine, Løvlie, Reason (2013)
Service Design. From Insight to Implementation
Qualitativa Quantitativa
10 persones
100 persones
10 veritats
100 descobriments
Q U A L I TAT I V E
R E S E A R C H
Q U A N T I TAT I V E
R E S E A R C H
10 people
100 insights
100 people
10 truths
It was
qualitative
B E H AV I O U R A L
Q U A N T I
Q U A L I
F O C U S
T E S T S
S U R V E Y S
A N A LY-
T I C S
Loosely based on the Landscape of User Research Methods by
Rohrer. 2014. When to Use Which User-Experience Research Methods
87. AT T I T U D I N A L
W H Y O U R R E S E A R C H U N C O V E R E D N E W I N S I G H T S ?
Polaine, Reason & Løvlie, 2013.
Service Design: From Insight to Implementation.
Polaine, Løvlie, Reason (2013)
Service Design. From Insight to Implementation
Qualitativa Quantitativa
10 persones
100 persones
10 veritats
100 descobriments
Q U A L I TAT I V E
R E S E A R C H
Q U A N T I TAT I V E
R E S E A R C H
10 people
100 insights
100 people
10 truths
It was
qualitative
B E H AV I O U R A L
Q U A N T I
Q U A L I
F O C U S
T E S T S
S U R V E Y S
A N A LY-
T I C S
It was
behavioural
Loosely based on the Landscape of User Research Methods by
Rohrer. 2014. When to Use Which User-Experience Research Methods
88. AT T I T U D I N A L
W H Y O U R R E S E A R C H U N C O V E R E D N E W I N S I G H T S ?
Polaine, Reason & Løvlie, 2013.
Service Design: From Insight to Implementation.
Polaine, Løvlie, Reason (2013)
Service Design. From Insight to Implementation
Qualitativa Quantitativa
10 persones
100 persones
10 veritats
100 descobriments
Q U A L I TAT I V E
R E S E A R C H
Q U A N T I TAT I V E
R E S E A R C H
10 people
100 insights
100 people
10 truths
It was
qualitative
B E H AV I O U R A L
Q U A N T I
Q U A L I
F O C U S
T E S T S
S U R V E Y S
A N A LY-
T I C S
It was
behavioural
Loosely based on the Landscape of User Research Methods by
Rohrer. 2014. When to Use Which User-Experience Research Methods
It was in
context
89. Q U A L I TAT I V E S Y N T H E S I S V S . A N E C D O TA L I S M
Individual
story
Similar stories that
make it meaningful
91. 4 G A M E - C H A N G I N G T O P I C S
Major changes in
how the underground
was seen & managed
by TMB
92. 4 G A M E - C H A N G I N G T O P I C S
Mental models of the network
Major changes in
how the underground
was seen & managed
by TMB
93. 4 G A M E - C H A N G I N G T O P I C S
Mental models of the network
Hubs
Major changes in
how the underground
was seen & managed
by TMB
94. 4 G A M E - C H A N G I N G T O P I C S
Mental models of the network
Hubs
Reduced mobility
Major changes in
how the underground
was seen & managed
by TMB
95. 4 G A M E - C H A N G I N G T O P I C S
Mental models of the network
Hubs
Reduced mobility
Planning & contextual signage
Major changes in
how the underground
was seen & managed
by TMB
96. 4 G A M E - C H A N G I N G T O P I C S
Mental models of the network
Hubs
Reduced mobility
Planning & contextual signage
Major changes in
how the underground
was seen & managed
by TMB
intertwined
97. M E N TA L M O D E L S O F T H E N E T W O R K
98. M E N TA L M O D E L S O F T H E N E T W O R K
“Official”
image
99. M E N TA L M O D E L S O F D I F F E R E N T PA S S E N G E R S
Catalunya
“My line”
Passeig de Gràcia
“My station”
100. M E N TA L M O D E L S O F D I F F E R E N T PA S S E N G E R S
Catalunya
“Places I want to visit”
Catalunya
H8
D20
D20
D20
V21
H8 H10 H8
V27 V29
H8
“My memories”
“My new perspective”
101. M E N TA L M O D E L S O F D I F F E R E N T PA S S E N G E R S
Catalunya
“Places I want to visit”
Catalunya
H8
D20
D20
D20
V21
H8 H10 H8
V27 V29
H8
“My memories”
“My new perspective”
102. M E N TA L M O D E L S O F D I F F E R E N T PA S S E N G E R S
Catalunya
“Places I want to visit”
Catalunya
H8
D20
D20
D20
V21
H8 H10 H8
V27 V29
H8
“My memories”
“My new perspective”
117. R E D U C E D M O B I L I T Y P E O P L E
Investment in
accessibility are
huge, but street is
out of the scope of
TMB!
118. R E D U C E D M O B I L I T Y P E O P L E
Investment in
accessibility are
huge, but street is
out of the scope of
TMB!
Beyond
stations, the
surroundings have
to be accessible
and known
119. R E D U C E D M O B I L I T Y P E O P L E
Investment in
accessibility are
huge, but street is
out of the scope of
TMB!
“My memory”:
have known before
& go to explore
Beyond
stations, the
surroundings have
to be accessible
and known
120. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
P R M
121. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
Trust in
technology
P R M
122. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
Depends on circumstances
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
Trust in
technology
P R M
123. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
Depends on circumstances
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
Trust in
technology
P R M
124. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
Depends on circumstances
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
Trust in
technology
P R M
125. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
Depends on circumstances
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
Trust in
technology
P R M
126. P L A N N I N G & C O N T E X T U A L S I G N A G E
Optimized
planning
Technology
Blurry
planning
Memory
Depends on circumstances
• Hubs & improvising
• Inaccuracy is
acceptable: rough
journey & walking
• Use memory and ask
Tecnology
+
Memory
Word-of-mouth
Time
Accuracy
Special needs [accessibility]
Unfamiliarity with city / network
•
•
•
•
Trust in
technology
P R M
127. T I M E M A N A G E M E N T
P L A N N I N G & C O N T E X T U A L S I G N A N G E
Local passengers
avoid connections.
They rather stop at a
nearby station and
walk
128. T I M E M A N A G E M E N T
P L A N N I N G & C O N T E X T U A L S I G N A N G E
Local passengers
avoid connections.
They rather stop at a
nearby station and
walk
Plan
network for
spreading instead
of repetition or
connection
129. P L A N N I N G & C O N T E X T U A L S I G N A N G E
PA S S E N G E R S F R O M C I T I E S W I T H O U T U N D E R G R O U N D
130. Train to
P L A N N I N G & C O N T E X T U A L S I G N A N G E
PA S S E N G E R S F R O M C I T I E S W I T H O U T U N D E R G R O U N D
131. P L A N N I N G & C O N T E X T U A L S I G N A N G E
R E A L U S E O F P L AT F O R M L I N E D I A G R A M S
400 €
5,600 €
756,000 €
132. P L A N N I N G & C O N T E X T U A L S I G N A N G E
R E A L U S E O F P L AT F O R M L I N E D I A G R A M S
Confirm
direction 400 €
5,600 €
756,000 €
133. P L A N N I N G & C O N T E X T U A L S I G N A N G E
R E A L U S E O F P L AT F O R M L I N E D I A G R A M S
Confirm
direction
Count
stops
400 €
5,600 €
756,000 €
134. P L A N N I N G & C O N T E X T U A L S I G N A N G E
R E A L U S E O F P L AT F O R M L I N E D I A G R A M S
Confirm
direction
Count
stops
400 €
5,600 €
756,000 €
Do we
need so
many?
135. 1 8 P R O J E C T S
• Platform & station diagrams
• Connections
• Wayfinding
• Impact on other railway operators
• Accessibility information
136. 1 8 P R O J E C T S
Hubs identification
• Platform & station diagrams
• Connections
• Wayfinding
• Impact on other railway operators
• Accessibility information
137. 1 8 P R O J E C T S
Hubs identification
Onboard information
• Platform & station diagrams
• Connections
• Wayfinding
• Impact on other railway operators
• Accessibility information
138. 1 8 P R O J E C T S
Hubs identification
Onboard information
Touristic information
• Platform & station diagrams
• Connections
• Wayfinding
• Impact on other railway operators
• Accessibility information
139. 1 8 P R O J E C T S
Hubs identification
Onboard information
Touristic information
Digital line & network diagram
• Platform & station diagrams
• Connections
• Wayfinding
• Impact on other railway operators
• Accessibility information
140. 1 8 P R O J E C T S
Hubs identification
Onboard information
Touristic information
Digital line & network diagram
Update line
diagrams
• Platform & station diagrams
• Connections
• Wayfinding
• Impact on other railway operators
• Accessibility information
142. P O L I T I C A L I M P L I C AT I O N S …
Brands &
investment
143. P O L I T I C A L I M P L I C AT I O N S …
Brands &
investment
Some signage problems are functional problems
144. P O L I T I C A L I M P L I C AT I O N S …
Brands &
investment
Some signage problems are functional problems
Why get information if you can’t use it?
145. W H AT T O D O W I T H
U N C O M F O RTA B L E D I S C O V E R I E S ?
Gordon Ross, OpenRoads
@gordonr
146. T H A N K S F O R L I S T E N I N G !
K E E P I N T O U C H
WE QUESTION OUR PROJECT
147. T H A N K S F O R L I S T E N I N G !
K E E P I N T O U C H
WE QUESTION OUR PROJECT