This document discusses understanding Cameroonian users and UX design for Cameroon. It introduces the speaker, Amara Ngomo, who discusses her background and current role as Head of Product at Kerawa.com. Kerawa is an online classifieds platform in Cameroon with over 300,000 monthly visitors. The document then covers UX research on user behaviors in Cameroon, finding that platforms like Facebook are often viewed as the internet. It concludes with recommendations for UX design for Cameroon, including conversational chat interfaces, utilizing offline presence, and strategic content planning.

1. Understanding the Cameroonian User

2. THIS TALK
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• Me: How did I get here?
• Kerawa: Why, How, What
• UX Research: Behaviours in 237
• UX Design for 237: Chat, See, Talk

3. ME: HOW DID I GET HERE?

4. A LONG WALK TO DESIGN
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• M. Econ in Yaounde & M.Fin in Lille (dropped out)
• Valuation Analyst at SGCIB Paris, 2008 - 2012
• Founded Mwanamke Afrika
• M. Agriculture in Cirencester, 2012 (dropped out)
• Founded Sincuru.com in 2012 (failed in 2014)
• Worked at Pronto Technology in 2015
@amarast
amarast.com
uxbantu.com
Head of Product, Kerawa.com

5. KERAWA: WHY, HOW, WHAT

6. WHAT WE STAND FOR
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• Vision: A world where information is available, transparent and
accessible for all
• Mission: Make public information accessible to everyone across
Sub-Saharan Africa
• Product: An online classifieds platform

7. ON THE WEB & ON ANDROID
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• 300,000 visitors/month
• 3,000,000 pageviews/month
• 50,000 app downloads
• Over 1,500,000 screenviews

8. 6 COUNTRIES, AND COUNTING...
8

9. ALWAYS WITH KERAWA!
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Our deepest and warmest feelings
towards our friends in Kerawa
Kerawa

10. UX RESEARCH:
BEHAVIOURS IN 237

11. WHY DESIGN MATTERS
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On UX Bantu Stories #8
http://www.uxbantu.com/stories/issue-8
“Why Design Matters”, by Thea Sokolowski
http://stfi.re/nldgpx

12. IS FACEBOOK THE INTERNET?
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13. IT MIGHT VERY WELL BE!
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14. PAID OR ORGANIC, WHO CARES?
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15. USERS THINK “YOU & I”...
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16. AND OFTEN LOVE TO READ YOU
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17. “HIDDEN” IS NOT AN OPTION
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18. BECAUSE YOUR “MODELS” DON’T HIDE
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19. UX DESIGN FOR 237:
CHAT, SEE, TALK

20. CHAT: CONVERSATIONAL UX
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Check out my bot-builders
collection on Product Hunt:
https://www.producthunt.
com/@amarast/collections/bot-
builders

21. SEE: UX-ISING OFFLINE PRESENCE
21

22. TALK: STRATEGISING CONTENT
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23. QUESTIONS?

24. 24
@amarast
amarast.com
uxbantu.com
Head of Product, Kerawa.com
hello@kerawa.com
+237 699 68 51 42