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Building Brands in a Digitized World

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Understanding digitization of human life and deriving implications for Brand Marketers

Published in: Business, News & Politics
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Building Brands in a Digitized World

  1. 1. Building Brands in a digitized world<br />Pushkar Sane<br />www.pushkarsane.com | www.pushkar.co<br />t: @PushkarSane<br />e: me@pushkarsane.com<br />Images in this presentation are courtesy to stock.xchng: www.sxc.hu & other open source resources<br />
  2. 2. Why am I here?<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />Frustration<br />Curiosity<br />Hope<br />
  3. 3. Next 40 minutes<br />Digitization of life<br />Implications for brands & marketing<br />Your questions my answers<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  4. 4. Digitization of Life<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  5. 5. I, Me & Myself<br />
  6. 6. Compulsive connectivity<br />
  7. 7. Language of Convenience<br />
  8. 8. Parallel Conversations<br />
  9. 9. Life is an Open Book<br />
  10. 10. Gone in 60 Seconds<br />
  11. 11. From Content Consumers to Content Creators<br />
  12. 12. Strangers are called Friends<br />
  13. 13. Circle of InfluenceCircle of Casual Concern<br />
  14. 14. Increasing Trust in ‘Unknown’<br />
  15. 15. The Acceptance of Beta<br />
  16. 16. Disclosing foot prints<br />
  17. 17. Constant Migration<br />
  18. 18. www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />Closer look at current Marketing & Branding Approach<br />
  19. 19. Consumer is a Target to beHunted<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  20. 20. Focus on Rearview Mirror<br />
  21. 21. Brands need to create Noise<br />
  22. 22. Interrupting people & breaking privacy is a MUST<br />
  23. 23. Excessive focus on Tried & Tested<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  24. 24. Current marketing model<br />100%<br />Reach<br />10%<br />Intent<br />1%<br />Buy<br />
  25. 25. Current Brand Building Approach<br />We’ll show you same ad as we showed other 100 million people<br />We’ll also repeat it at least 20 times because you need it<br />Our job is to acquire your lead, sales… and deliver it to our CRM department<br />When you call us…<br />For Service Press 1<br />For Complaints Press 2<br />For Accessories Press 3<br />
  26. 26. If you’re a consumerit feels like being in a jail<br />
  27. 27. What should Brands & Marketers do?<br />
  28. 28. Consider Inverse Funnel<br />100%<br />Engage<br />10%<br />Excite<br />1%<br />Empower<br />
  29. 29. Earned Media<br />(UGC, Tweets, Blogs, Mentions)<br />Rented Media<br />(Advertising, Search, Sponsorships)<br />Changing outlook towards Media<br />Owned Media<br />(Website, Blog, FB Page, TW Page)<br />
  30. 30. Listen<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  31. 31. You’re no longer marketing in a country<br />
  32. 32. Allow consumers toReshape Brands<br />
  33. 33. RespectPower of Crowd<br />
  34. 34. Be Genuine<br />
  35. 35. Stop PretendingAccept Consumers as Brand Managers<br />
  36. 36. Learn the Technique<br />www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  37. 37. Think of brand as a Host<br />Brand invites people for a Party<br />Welcomes people, make introductions, keep the party going<br />Allow the guests to talk and enjoy<br />
  38. 38. Power of One<br />
  39. 39. Don’t panic with every negative reference<br />
  40. 40. www.pushkarsane.com | @PushkarSane | me@pushkarsane.com | www.pushkar.co <br />
  41. 41. Thank You<br />www.pushkarsane.com | www.pushkar.co<br />me@pushkarsane.com <br />Twitter: @PushkarSane<br />

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