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Understand the
Concept of
Conversation in
Social Media
Posting on Social Media
Platforms
 You have started to use the various social
media platforms.
 You share thoughts, comment on feelings
about trending topics in your community
and you make short posts about your
brand or product every now and then.
 You get responses, but now what?
Open the Door to Discussion
 Receiving feedback from your customer is
great, but it's up to you to respond back
to them to open the door to discussion.
Your Audience is Listening &
So Should You
 Engage your customer base by talking
with customers who give both positive
AND negative feedback.
 Address even the critical concerns. The
public will hear how well you handle this
and that is a PLUS for you.
Interacting is Key
 Customers love it when they know you are
not some robot. Social media lets you
humanize your brand.
 Interact and engage with comments.
Thank your customers whenever possible.
They will continue to support your business
in return.

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Understand the Concept of Conversation in Social Media

  • 2. Posting on Social Media Platforms  You have started to use the various social media platforms.  You share thoughts, comment on feelings about trending topics in your community and you make short posts about your brand or product every now and then.  You get responses, but now what?
  • 3. Open the Door to Discussion  Receiving feedback from your customer is great, but it's up to you to respond back to them to open the door to discussion.
  • 4. Your Audience is Listening & So Should You  Engage your customer base by talking with customers who give both positive AND negative feedback.  Address even the critical concerns. The public will hear how well you handle this and that is a PLUS for you.
  • 5. Interacting is Key  Customers love it when they know you are not some robot. Social media lets you humanize your brand.  Interact and engage with comments. Thank your customers whenever possible. They will continue to support your business in return.