15-slide presentation to Western publishers introducing key characteristics of the academic information market in Southeast Asia, including market size and growth. Details of the Singapore, Malaysia, Thailand, and Indonesia markets also given. Recommendations for selling information in Southeast Asia.

1. Update onthe Southeast AsiaInformation Marketfor Western Publishers John Ben DeVette President DeVette Publishing Solutions johnben@devettepublishing.com 20 December 2010

2. Southeast Asia Combined GDP $1,500b 1/10 size of US or EU 1/3 size of Japan or China 10 Countries 600m people 10+ Major Languages 12/14/10 DEVETTE PUBLISHING SOLUTIONS

3. Annual Spend SE Asia 2005-2015 12/14/10 DEVETTE PUBLISHING SOLUTIONS

4. Singapore GDP per capita US$36k R&D spending will increase 30% 2010 to 2015 Breakdown of R&D Spending by Sector Education 47% Private Industry 44% Government 9% National Library Board Manages public library Hospital Authority Manages all hospitals 12/14/10 DEVETTE PUBLISHING SOLUTIONS

5. Malaysia GDP per capita $3k (2nd highest in SE Asia) 90% research spending based in universities Bumiputra Law. Requires all government-owned institutions to purchase information from a local Malay-owned company ifthe Malayprice is less than 110% of the original competitor’s price UKM was the top university. USM was granted APEX status in 2008 Is being pushed to become Malaysia’s premier research university. 12/14/10 DEVETTE PUBLISHING SOLUTIONS

6. Thailand Top Universities: Chulalongkorn, Mahidol, Thammasat, Silpakorn Increased emphasis on agriculture Smaller libraries all prefer to pay in Thai Baht, therefore wise to have a local agent to handle invoicing iGroup is dominant agency, but not able to unequivocally represent all publishers fairly: Library budgets are not large enough to buy both competing publishers’ packages. The publisher who gives larger discounts is promoted first. 12/14/10 DEVETTE PUBLISHING SOLUTIONS

7. Indonesia PDII-LIPI top research institute I recommend using more than one local agent Slow to pay because of unpredictable budgets Dependant on outside funding WHO, World Bank, Soros, etc Graft is a common problem 12/14/10 DEVETTE PUBLISHING SOLUTIONS

8. No True ConsortiaOnly “Weak Buying Groups” Library consortia in name only Usually spear headed by the largest national university’s library Therefore, it is not possible to easily market to all universities by simply contacting the local consortia head. 12/14/10 DEVETTE PUBLISHING SOLUTIONS

9. Inter-Library Loan Common In the developing world, ILL is still heavily depended upon. Australia is favorite source country Online & package deals should allow for a type of ILL. 12/14/10 DEVETTE PUBLISHING SOLUTIONS

10. Graft & Corruption With the exception of Singapore, graft raises its evil head in almost every Southeast Asian country Another reason why it is better to work through a local agent Piracy of intellectual property is not a problem. Copyright of academic materials is respected with regard to books and journals. 12/14/10 DEVETTE PUBLISHING SOLUTIONS

11. Book Fairs & Library Conferences Local Book Fairs & Library Association Annual Conferences are Well Attended and a Good Way to Build Brand Awareness 12/14/10 DEVETTE PUBLISHING SOLUTIONS

12. Training Is Badly Needed Author Training on how to publish Scientist Training on how to improve the research process Librarian & information professionals training 12/14/10 DEVETTE PUBLISHING SOLUTIONS

13. Increasing Use of Smart Phones In poor countries, more people use smart phones to communicate than computers & email Learned Societies & Institutions hoping to make a positive impact in the developing world must include smart phone delivery solutions. 12/14/10 DEVETTE PUBLISHING SOLUTIONS

14. Summary Largest growth markets are Singapore and Malaysia Direct marketing to Singapore Use local agents in other countries Different agent for each country Book Fairs & Library Assn Meetings useful Author Training is a good tactic Beware of unethical business practices 12/14/10 DEVETTE PUBLISHING SOLUTIONS

15. Update on the Southeast Asia Information Market for Western Publishers by JOHN BEN DEVETTE is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.Permissions beyond the scope of this license may be available at johnben@devettepublishing.com. http://creativecommons.org/licenses/by-nd/3.0/ 12/14/10 DEVETTE PUBLISHING SOLUTIONS