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Uncovering Dark Patterns in Persuasive Technology
The document discusses various psychological tactics used in persuasion, including the potential for backfiring and unintended consequences. It explores concepts related to behavior modification, dark patterns, and the ethical implications of using persuasive technology. The document also references practical examples and highlights the importance of understanding user experience and outcomes in the context of gamification.
Uncovering Dark Patterns in Persuasive Technology
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- 5. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 7. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 9. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 11. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 13. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 15. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 17. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 19. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
- 21. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling ReverseNorming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
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- 29. Designer with motivations Persuasive technology Persuaded person Creates Technology employs persuasive methods Intended, reasonably predictable,and un- predictable outcomes of the persuasion Gamification designer Gamified experience Gamified user Creates Technology employs gamification Wellbeing of the user: Intended - evaluated by the dark/grey/ invisible/visable matrix
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- 34. From: Amazon Premiumprime@amazon.fr Subject: Agnis: votre essai gratuit de 30 jours d'Amazon Prime se termine bientôt Date: 14 February 2018 at 00:53 To: agnis@mit.edu Chez vous Promotions Toutes nos boutiques Cher Agnis, A votre demande, nous vous rappelons que votre essai gratuit de 30 jours se termine bientôt. Le 17 février 2018 votre essai gratuit deviendra une adhésion mensuelle et 3,99€/mois vous seront débités pour Amazon Prime (3,99€ / mois jusqu’au 31 mars 2018, puis 5.99€/mois par la suite). Vous continuerez de profiter des avantages de livraison Amazon Prime ainsi que Prime Video et bien d’autres avantages Amazon Prime Si vous ne souhaitez pas continuer avec une adhésion payante, merci de vous rendre sur la page « Amazon Prime : gérer mes paramètres » et cliquez sur « Terminer l’adhésion ». Votre carte ne sera pas débitée et vous perdrez vos avantages Amazon Prime en mettant fin à votre adhésion. Merci d'être membre d'Amazon Prime. Encore plus à découvrir. Parcourez une nouvelle catégorie ou lancez une recherche parmi vos
- 51. PROF AGNIS STIBE ESLSCABUSINESS SCHOOL PARIS MIT MEDIA LAB TEDX : TRANSCENDING INSTINCTS TEDX : PERSUASIVE CITIES FORTUNE 100 : ORACLE & HP AWARDS : NOKIA & SCHÖLLER
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