Black Adult women in the UK account for 10% of Haircare spend, although they make up only 2% of the UK Adult population (2018 ONS). The black hair care industry in its current wild west form is still generating billions of pounds globally and even though established hair care markets in the UK, US, Europe, and Latin-American are missing out on mountains of money to be earned from the efficiently supplying products to all curly and textured consumers. This presents a wonderful opportunity for nimble and savvy independent brands to capture market share while the incumbent’s brands and retailers are focused elsewhere. “58% of Black British women buy hair products at least once a month” Treasure Tress report 2021 Courtesy of Ovi King

4. About Us:
•Stainable & profitable business
•Create a model for collaboration
•Point of connection that brings people together
•Empowerment of our community
•Employment opportunities for our community
•Circulation and accumulation of the Black pound

5. OUR VISION:
We can create an alternative industry ourselves!

6. History - We used to own this Industry!

7. The Pioneers - Dyke & Dryden!

8. Code Red – The Current Situation
Where the money is going to?

9. The Current Situation – Statistics
*Black women spend 6 times as much as other races on hair
products.
*About 3 million adults in the UK who identify as black or
mixed race.
*About 50% of those are women 1.5 million
Quick Maths:
1.5 million women x 6 = 9 million
UK Black women have the spending power of
9 million women!

10. Where is all our money going?

11. Money made annually selling
black hair care from 1 UK chain of stores alone

12. We need a mindset shift!

13. What can we do?

14. CREATE
Our own home
grown brands
BUY
Brands that are
made buy our
community
SUPPORT
Independent stores

15. Join us as we embark on this adventure of a lifetime…
Lets make history! If not NOW when???
#PeoplePower