Uflex, Fiinovation to roll out natural resource conservation initiatives in Bhind, Madhya Pradesh1. PRESS
RELEASE
THE
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UFLEXLIMITEDANDFIINOVATIONJOIN
HANDSFORROLLINGOUTNATURAL
RESOURCECONSERVATIONINITIATIVES
INBHINDDISTRICT,MADHYAPRADESH
March7th,2017-NewDelhi
Surgingaheadinitsendeavortowardscreangsustainableecosystem,India’slargest
mulnaonalflexiblepackagingmaterialsandsoluoncompanyUflexLimitedhas
extendeditsexisngpartnershipwithFiinovaon(aglobalCSRconsulngcompany)
fornaturalresourceconservaonandopmizaoniniavesinBhindDistrictof
MadhyaPradesh.
EEarlierlastyearUflexinconjunconwithFiinovaonhadsuccessfullyrolledoutrain
waterharvesngandplantaonintervenonsattwovillagesofGautam Buddha
NagarDistrictofU arPradeshthroughtheimplementaonagencyAROHFounda-
on.Thisyear,UflexinassociaonwithFiinovaonshallbereplicangthesuccess
storyatavillagenearMalanpurinBhindDistrictofMadhyaPradeshthrough'Bal
MahilaVikasSami',anon-profitorganizaonandaleadingMicroFinancingInstu-
onofMadhyaPradeshthathasbeenworkingtowardsruraldevelopment,child
rigrightspromoon,povertyalleviaon,water,sanitaon,hygiene,environmentand
naturalresourcemanagement.
NotablyUflexmanufacturesPETChips(rawmaterialforpolyesterfilm)atitsplantin
Malanpurwithaproduconcapacityof72,000TonnesPerAnnum.
TheiniaveinBhindDistrictwillbereplicaonoftheongoingintervenoninthe
idenfiedvillagesoftheGautamBuddhaNagarDistrictintheNaonalCapitalRegion
thatwasrecentlyacknowledgedbyABPNewsCSRLeadershipAwardJuryasthe'Best
EnvironmentFriendlyProject'.TheiniavequiteliketheoneinNCRaimstobuild
capacityofthecommunitytoconserveandopmizethenaturalresourcebase.This
wouldparcularlyincludeconstruconofcarefullyplannedex-siturainwaterharvest-
ingstructuresforarresngrainwaterandchargingtheaquifers;organicandinorganic
mulchingmulchingtoprotectsoilcoverandfocusedplantaondrivesinavillagenearMalan-
pur.
Theiniaveshallfurtherentailplantaonof2400saplingsatindividualandcommu-
nityownedlandparcelsinabidtoenhancethegreencover,providefodderforthe
livestockthroughouttheyearwhilealsosupplemenngfarmers’income.Around100
farmerswillstandtobenefitfromtheintervenonoveraperiodofnextthreeyears.
Theiniaveunderscoresacveparcipaonofallstakeholderslikevillagepancha-
yat,farmers,localadministraon,socialworkers,schools,menandwomen.Thiswill
leadtotheimprovementofgroundwaterlevelduetopercolaonresulnginbeer
avavailabilityofwaterfordomescandagriculturaluse;reducedsoilerosionandoverall
enhancementoftheairandwaterqualityleadingtoimprovedhealthquoentof
villageinhabitants.
Mr.SoumitroChakraborty,CEO–Fiinovaonuponextending eswithUflexsaid,“Our
engagementswithUflexLtd.havebeenoneofthemostsuccessfulonesandareeffec-
velydirectedtowardsenvironmentalsustainabilityata mewhenthenaonisreel-
ingunderamassiveenvironmentalcrisis,especiallydroughtsandgroundwaterdeple-
on.Thenaturalresourceconservaoniniavesarealignedwithsustainabledevel-
opmentgoalsandaimtoinspireotherbusinessesforplantaondrivesandrainwater
harvesngtherebyhelpingIndiatoachieveitsintendednaonaltargets.
Soonaeriniangtheprogramme,Mr.AshokChaturvedi,ChairmanandManaging
Director,UflexLimitedsaid,“Iamgladtoseethereplicaonofgoodpraccesthatwe
amassedwhileworkingatthevillagesinGautamBuddhaNagarDistrict.Itisnotnec-
essarytore-inventthewheelevery me.Sustainableenvironmentalintervenons
thataretriedandtestedbecomereckonerforotherstobenefitfromthesamethere-
bypromongthelargergood.Ouron-groundexperiencesinthevillagesofNCRwill
significantlyhelpusinrollingouttheiniavenearMalanpurinMadhyaPradesh.”
InnovaveFinancialAdvisorsPvt.Ltd(Fiinovaon)
24/30,GroundFloor,OkhlaIndustrialEstate,PhaseIII
NewDelhi-110020,Delhi,India
Phone:011-42332200|Fax:011-42332205
Email:info@fiinovaon.co.in,publicaons@fiinovaon.co.in
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