This is a talk I did for Kai Pommerenke's class 'Econ 138: The Economics and Management of Technology and Innovation'. See www.alexandercowan.com/speaking for a full set of talks.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
How to focus - design your new app in 60 minutes!Zach Pousman
These are the talk slides from "Make it Real" on August 12, 2015. #MakeItReal is Atlanta's meetup focused on app and startup development.
Eureka! You’ve invented a smart idea for a new product or new app. You had that flash of insight, a moment where you saw something that few people know or understand. And it all made perfect sense.
This talk will give you four key ways to focus your efforts and help you to turn your smart idea into a brilliant new digital product. You might not “solve it in the room,” but you’ll have the structure you need to make substantial decisions in under an hour. Whether your product is still a gleam in your eye or you have been working on it for months, this will be a valuable talk and discussion.
In order to transform your idea into a working product, you need clarity: every screen, every moment and every way you’ll make money. Focus is key for lean businesses, so these tools will help you do just that.
BUSI 201Final Project InstructionsRationaleThe purpose of t.docxfelicidaddinwoodie
BUSI 201
Final Project Instructions
Rationale:
The purpose of this assignment is to familiarize you with creating an oral presentation utilizing Microsoft PowerPoint while you explore the ethical implications of the technology used in this course. You must also demonstrate your ability to communicate effectively with your audience.
Complete the following tasks on your ownand submit your work to Blackboard.
Requirements:
1. The general purpose of the presentation is to consider the ethical implications of using software applications to house real data similar to that which you have used in this course. While they should not be your sole source for examples, you must reference the Excel and Access Programs specifically in your presentation.
Questions to consider:
· What responsibility do the creators and users of technology bear in ensuring that truth is conveyed in the use and manipulation of data? How does security factor into these responsibilities?
· Discuss the balance between absolute truth and using data to reach a particular goal.
· How does this topic relate to your conduct as a student and in a real-world setting?
Use a biblical worldview to support your ideas and include at least 3 academic sources. Cite your work using current APA format.
2. Use the recording features in PowerPoint and your microphone to record your oral presentation. State your name, the course, and the date of the recording at the start of the recording. Your presentation will be 5-8 minutes in length, taking the audience through your entire PowerPoint. As you will be doing a good bit of talking, the slides themselves should favor bullet points and short statements over longer paragraphs, but your message must be clear. You may use notes to assist you, but do not read word-for-word from the notes. This tends to be obvious to the audience and makes for a less compelling presentation.
3. Required Slide Elements:
· A title for each slide
· A unified theme
· Slide transitions
· Subtle slide animations appropriate for a business/academic environment
· At least one SmartArt diagram
· At least one chart using the Insert Chart feature within PowerPoint. You are welcome to include charts from outside sources, properly cited, but ensure that at least one is of your own making.
· Reference slide(s) using APA format. Place this at the end of your presentation.
4. Proofread your slides carefully for errors in spelling and grammar. Overall appearance counts. Consider how you can go beyond the project instructions to create an effective and visually pleasing presentation.
Resources:
For additional assistance with recording in PowerPoint, visit https://support.office.com/en-us/article/record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c.
Using APA in a PowerPoint presentation works much the same way as in a research paper.
· “Direct quotes” (Author/Source Material, Year)
· Paraphrase (Author/Source Material, Year)
· Clip Art – no citat.
The Pixel Lab 2015 | How does understanding more about my audience affect pro...power to the pixel
There’s so much a producer can do these days: create, finance, promote and distribute content across multiple platforms, media and channels. No longer do you have to rely on someone else’s ‘shop window’ to get your content seen. But in doing so we have to take responsibility for finding, connecting and activating audiences. Understanding context is key. It helps make content more engaging and relevant; it helps you weave your output into the lives of your users. However, it’s easy to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of realising the potential of your output reaching its intended audience. But how do we map the journey without turning it into a fairy tale?
Building Cloud-Native App Series - Part 1 of 11
Microservices Architecture Series
Design Thinking, Lean Startup, Agile (Kanban, Scrum),
User Stories, Domain-Driven Design
How to focus - design your new app in 60 minutes!Zach Pousman
These are the talk slides from "Make it Real" on August 12, 2015. #MakeItReal is Atlanta's meetup focused on app and startup development.
Eureka! You’ve invented a smart idea for a new product or new app. You had that flash of insight, a moment where you saw something that few people know or understand. And it all made perfect sense.
This talk will give you four key ways to focus your efforts and help you to turn your smart idea into a brilliant new digital product. You might not “solve it in the room,” but you’ll have the structure you need to make substantial decisions in under an hour. Whether your product is still a gleam in your eye or you have been working on it for months, this will be a valuable talk and discussion.
In order to transform your idea into a working product, you need clarity: every screen, every moment and every way you’ll make money. Focus is key for lean businesses, so these tools will help you do just that.
BUSI 201Final Project InstructionsRationaleThe purpose of t.docxfelicidaddinwoodie
BUSI 201
Final Project Instructions
Rationale:
The purpose of this assignment is to familiarize you with creating an oral presentation utilizing Microsoft PowerPoint while you explore the ethical implications of the technology used in this course. You must also demonstrate your ability to communicate effectively with your audience.
Complete the following tasks on your ownand submit your work to Blackboard.
Requirements:
1. The general purpose of the presentation is to consider the ethical implications of using software applications to house real data similar to that which you have used in this course. While they should not be your sole source for examples, you must reference the Excel and Access Programs specifically in your presentation.
Questions to consider:
· What responsibility do the creators and users of technology bear in ensuring that truth is conveyed in the use and manipulation of data? How does security factor into these responsibilities?
· Discuss the balance between absolute truth and using data to reach a particular goal.
· How does this topic relate to your conduct as a student and in a real-world setting?
Use a biblical worldview to support your ideas and include at least 3 academic sources. Cite your work using current APA format.
2. Use the recording features in PowerPoint and your microphone to record your oral presentation. State your name, the course, and the date of the recording at the start of the recording. Your presentation will be 5-8 minutes in length, taking the audience through your entire PowerPoint. As you will be doing a good bit of talking, the slides themselves should favor bullet points and short statements over longer paragraphs, but your message must be clear. You may use notes to assist you, but do not read word-for-word from the notes. This tends to be obvious to the audience and makes for a less compelling presentation.
3. Required Slide Elements:
· A title for each slide
· A unified theme
· Slide transitions
· Subtle slide animations appropriate for a business/academic environment
· At least one SmartArt diagram
· At least one chart using the Insert Chart feature within PowerPoint. You are welcome to include charts from outside sources, properly cited, but ensure that at least one is of your own making.
· Reference slide(s) using APA format. Place this at the end of your presentation.
4. Proofread your slides carefully for errors in spelling and grammar. Overall appearance counts. Consider how you can go beyond the project instructions to create an effective and visually pleasing presentation.
Resources:
For additional assistance with recording in PowerPoint, visit https://support.office.com/en-us/article/record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c.
Using APA in a PowerPoint presentation works much the same way as in a research paper.
· “Direct quotes” (Author/Source Material, Year)
· Paraphrase (Author/Source Material, Year)
· Clip Art – no citat.
The Pixel Lab 2015 | How does understanding more about my audience affect pro...power to the pixel
There’s so much a producer can do these days: create, finance, promote and distribute content across multiple platforms, media and channels. No longer do you have to rely on someone else’s ‘shop window’ to get your content seen. But in doing so we have to take responsibility for finding, connecting and activating audiences. Understanding context is key. It helps make content more engaging and relevant; it helps you weave your output into the lives of your users. However, it’s easy to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of realising the potential of your output reaching its intended audience. But how do we map the journey without turning it into a fairy tale?
Building Cloud-Native App Series - Part 1 of 11
Microservices Architecture Series
Design Thinking, Lean Startup, Agile (Kanban, Scrum),
User Stories, Domain-Driven Design
Similar to Design Thinking Talk for UCSC Econ 138 (Management of Innovation) (20)
This is a class for businesspeople/MBA that I currently teach at UVA Darden. It's a continuation of Software Design (bit.ly/sw-class). For more on the Software Development class, see bit.ly/sw-dev.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
4. IT’S A PROCESS
Some techniques are more effective than others.
But they all require substantial, consistent exertion.
Copyright 2013 Cowan Publishing
5. VENTURE/PROJECT DESIGN
Hypothesize
Lean StartupStyle Assumptions
User Stories
Test Cases
Learn
Experiment
Product & Promotion
Business Model
Canvas
Foundation in
Design Thinking
Copyright 2013 Cowan Publishing
12. VENTURE/PROJECT DESIGN - PERSONAS
Personas
Personas
Problem Scenarios
Alternatives
Your Value Propositions
Foundation in
Design Thinking
Copyright 2013 Cowan Publishing
13. DESIGN THINKING - PERSONAS
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
14. DESIGN THINKING - PERSONAS
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
15. DESIGN THINKING - PERSONAS
•Women
•Age 28-45
•Have kids
•Socialize with other mom’s
•Online with Facebook
•86% said they’d like to be
more organized
•70% said they’d use an
application that organizes them
Copyright 2013 Cowan Publishing
16. DESIGN THINKING - PERSONAS
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
17. DESIGN THINKING - PERSONAS
Mary the Mom
Mary is a mom by choice. She had a successful
career in accounting, but welcomed the opportunity to
be a stay at home mom. She loves it. But it’s not like
having kids purged her creative, social instincts. She
wants to connect, she wants to learn, she wants to
interact. Being a mom is a job and she wants to do it
well. That means corresponding with other mom’s on
relevant topics and keeping the family calendar in
ship shape. She posts to Facebook at least twice a
week and responds to other moms’ items more often
than that.
For household stuff, Costco is the go-to place, but
she’ll pick up fresh items at the farmer’s market when
it’s up and splurge at Whole Foods when they’re
having company.
Copyright 2013 Cowan Publishing
18. END USER PERSONAS
Rita
the Reseller
Rhonda
the Receptionist
Amy
the Assistant
Esteban
the Executive
Orson
the Office Mgr.
Susan the
Small Bus. Owner
Simone
the Standard User
Mikuko
the Mobile User
Ignatius
the IT Guy
Keith
the Key System User
Chuck
the Call Center Agent
Cindy
the Call Center Manager
Copyright 2012 Cowan Publishing
19. ENTERPRISE PERSONAS
Bruce
the Business Owner
Sidney
the Sys. Admin.
Anthony
the Applications Eng.
Sam
the Support Eng.
Paola
the Provisioner
Percival the
Product Manager
Itzhak
the IT Developer
Saul
the Site Developer
Nietzsche
the Network Eng.
Sven
the Salesperson
Frank
the Field Eng.
Fritz
the Field Eng. Manager
Copyright 2012 Cowan Publishing
20. DESIGN THINKING - PERSONAS
X
?
!
PROBLEM SCENARIO
ALTERNATIVE(S)
YOUR VALUE
PROPOSITIONS
Copyright 2013 Cowan Publishing
21. 1. List at least 3 personas
2. More time? Describe as much as you can the
items below. (5 min)
RHONDA THE RECEPTIONIST
About: Rhonda’s job is about figuring out who wants what, if the
person they want is available or will be soon, and then connecting A
to B. Historically, the phones have been fine. She’s used to them....
Thinks: Any new phone should work like the old. Also, after hours...
Sees: Her friends have told her about the automation on their
systems, how they automatically roll to a cell or another station after..
Feels: The IT people don’t understand or appreciate what she does.
It’s not as easy as it looks to smoothly connect people to . . .
Does: She’s much more inclined to just suffer with a bad system than
say something. It’s important to query and observe how the system...
Copyright 2013 Cowan Publishing
22. 1. Which are buyers? Users? Both? Note with
a ‘B’ and/or ‘U’ on the Post-It (2 min.)
2. Which have the most compelling need,
desire? Sort top to bottom (3 min.)
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
23. 1. Brainstorm Problem Scenario-AlternativeValue Proposition Trios. (10 min.)
X
?
!
PROBLEM SCENARIO
ALTERNATIVE(S)
YOUR VALUE
PROPOSITIONS
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
26. SEGMENT TO VALPROP MAPPING
Partner_1
Partner_2
Partner_3
Activity_1
Activity_2
Activity_3
Proposition_1
Proposition_2
Proposition_3
Relationship_1
Relationship_2
Relationship_3
Resource_1
Resource_2
Resource_3
Cost_1
Cost_2
Cost_3
The templates here are made available on the same CC license terms as the original canvas.
Segment_1
Segment_2
Segment_3
Channel_1
Channel_2
Channel_3
Revenue_1
Revenue_2
Revenue_3
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
27. THE INDEPENDENT VARIABLE
Customer
Segments
Value
Propositions
(Key
Partners)
(Key
Activities)
(Key
Resources)
(Cost Structure)
(Value
(Customer
Propositions) Relationships)
(Customer
Segments)
(Channels)
(Revenue Streams)
The templates here are made available on the same CC license terms as the original canvas.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
28. CUSTOMER SEGMENTS VS. PERSONAS
Customer
Segments
g
≈
Personas
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
29. 1. Print out the Canvas
2. List your prioritized personas (Customer
Segments) and Value Propositions
3. Map your personas to your Value
Propositions
(5 min)
Partner_1
Partner_2
Partner_3
Activity_1
Activity_2
Activity_3
Proposition_1
Proposition_2
Proposition_3
Relationship_1
Relationship_2
Relationship_3
Resource_1
Resource_2
Resource_3
Cost_1
Cost_2
Cost_3
The templates here are made available on the same CC license terms as the original canvas.
Segment_1
Segment_2
Segment_3
Channel_1
Channel_2
Channel_3
Revenue_1
Revenue_2
Revenue_3
Copyright 2013 Cowan Publishing
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
30. 1. List your prioritized personas (Customer
Segments)
2. List your prioritized Value Propositions
3. Map your personas to your Value
Propositions
Partner_1
Partner_2
Partner_3
Activity_1
Activity_2
Activity_3
Proposition_1
Proposition_2
Proposition_3
Relationship_1
Relationship_2
Relationship_3
Resource_1
Resource_2
Resource_3
Cost_1
Cost_2
Cost_3
The templates here are made available on the same CC license terms as the original canvas.
Segment_1
Segment_2
Segment_3
Channel_1
Channel_2
Channel_3
Revenue_1
Revenue_2
Revenue_3
Copyright 2013 Cowan Publishing
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
31. DESIGN THINKING - USING PERSONAS
SELLING
STUFF
MAKING
STUFF
What does the user
(most) want?
What does the user
actually do?
Who are we
selling to?
Where do we
reach them?
With what
proposition?
Personas
Personas
Problem Scenarios
Problem Scenarios
Alternatives
Alternatives
Your Value Propositions
Your Value Propositions
Who’s buying?
Where?
Why?
Foundation in
Design Thinking
Copyright 2013 Cowan Publishing
32. DESIGN THINKING - CREATING PERSONAS
Interviews
AdWords, etc. + Landing
Page Tests
What language, propositions resonate?
What is the customer prepared to do?
Real-Time Analytics
& Recording
MVP
Tell me about yourself.
What do you do? How often?
How does it make you feel?
What do users actually do?
Minimum Viable
Product
Do customers like it? Buy it? Use it?
Tell others about it?
Copyright 2013 Cowan Publishing
34. PLANNING WITH LEAN STARTUP
Do I have real evidence from my buyer that
this is compelling?
01 IDEA!
What are the key assumptions
required to make this business work?
02 HYPOTHESIS
How do I definitely prove or disprove
the assumptions with a minimum of
time and effort?
03 EXPERIMENTAL DESIGN
Am I reacting or am I focused on
validating my pivotal assumptions?
04 EXPERIMENTATION
‘Pivot or persevere?’
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
35. PLANNING WITH LEAN STARTUP
Priority
Key Assumption
Needs Proving?
Experimentation
1
[A key assumption about [Whether it needs
proving
the business]
[Experiment to
prove or disprove]
1
Parents want to organize
the distribution of
Yes
allowances with an app
* Post the proposition in ads
online
* Measure sign-up’s on a landing
page
2
Parents want to link
allowances to chores
Yes
* Show prototypes with choices
* Test in beta
2
Parents have smart
phones
No
n/a
Focus on strategic,
pivotal assumptions
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
36. PLANNING WITH LEAN STARTUP
Crossing t’s
Dotting i’s
Doesn’t matter unless it
helps prove (or disprove)
your pivotal assumptions
Copyright 2013 Cowan Publishing
37. PLANNING WITH LEAN STARTUP
Subject
all your
activities +
metrics to
that litmus
test.
Copyright 2013 Cowan Publishing
38. CONCIERGE MVP AND LEAN STARTUP
Get paid for
customer
discovery.
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
39. PLANNING WITH LEAN AT LARGE
Priority
Key Assumption
Needs Proving?
Experimentation
1
[A key assumption about [Whether it needs
proving
the business]
[Experiment to
prove or disprove]
1
Parents want to organize
the distribution of
Yes
allowances with an app
* Post the proposition in ads
online
* Measure sign-up’s on a landing
page
2
Parents want to link
allowances to chores
Yes
* Show prototypes with choices
* Test in beta
2
Parents have smart
phones
No
n/a
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
43. ONLINE SELF-CARE- BUSINESS TELEPHONY
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
44. ONLINE SELF-CARE
PERSONA
PROBLEM SCENARIO
IMPLEMENTATION
Saul
Percival
&
the
the
Product Mgr. Site Developer
‘We our own scope, look and
feel. And we need an easy way
to do that. And SSO’
Template Driven
HTML-CSS-JS Layer
Percival
Bruce
&
the
the
Business Owner Product Mgr.
SAML SSO
‘This thing should increase
satisfaction & involvement;
and reduce support calls.’
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
45. ASSUMPTIONS ON SELF-CARE
Priority
Key Assumption
Needs Proving?
1
End users want to log in
Yes!
and do self-care
Instrument adequate reporting,
create awareness,
see if they nibble
1
Reducing the portals
clicks to destination
from 4-6 to 2-3 is good
enough
- Log and analyze navigation
- Do support calls go down?
Yes
Experimentation
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
46. ASSUMPTIONS ON SELF-CARE
Priority
Key Assumption
Needs Proving?
1
End users want to log in
Yes!
and do self-care
Instrument adequate reporting,
create awareness,
see if they nibble
1
Reducing the portals
clicks to destination
from 4-6 to 2-3 is good
enough
- Log and analyze navigation
- Do support calls go down?
Yes
Experimentation
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
47. ONLINE SELF-CARE
PERSONA
PROBLEM SCENARIO
IMPLEMENTATION
Saul
Percival
&
the
the
Product Mgr. Site Developer
‘We our own scope, look and
feel. And we need an easy way
to do that. And SSO’
Template Driven
HTML-CSS-JS Layer
Percival
Bruce
&
the
the
Business Owner Product Mgr.
‘This thing should increase
satisfaction & involvement;
and reduce support calls.’
SAML SSO
Focus on
customer admin
experience
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
49. ONLINE SELF-CARE
PERSONA
PROBLEM SCENARIO
IMPLEMENTATION
Saul
Percival
&
the
the
Product Mgr. Site Developer
‘We our own scope, look and
feel. And we need an easy way
to do that. And SSO’
Template Driven
HTML-CSS-JS Layer
Percival
Bruce
&
the
the
Business Owner Product Mgr.
Orson the
Office Manager
‘This thing should increase
satisfaction & involvement;
and reduce support calls.’
SAML SSO
Focus on
customer admin
experience
‘I still don’t get it.’
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
50. ASSUMPTIONS ON SELF-CARE
Priority
Key Assumption
Needs Proving?
1
Customer admin’s will
do self-care with training Yes!
and awareness
Focus on training customer
admin’s,
see if they nibble
1
Presenting all the users
of interest on the 1st
page will engage these
admin’s
- Log and analyze navigation
- Do support calls go down?
Yes
Experimentation
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
52. ONLINE SELF-CARE
PERSONA
PROBLEM SCENARIO
IMPLEMENTATION
Saul
Percival
&
the
the
Product Mgr. Site Developer
‘We our own scope, look and
feel. And we need an easy way
to do that. And SSO’
Template Driven
HTML-CSS-JS Layer
Percival
Bruce
&
the
the
Business Owner Product Mgr.
Orson the
Office Manager
SAML SSO
‘This thing should increase
satisfaction & involvement;
and reduce support calls.’
Focus on
customer admin
experience
‘I still don’t get it.’
One click access
via ‘Dashboard’
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
54. DESIGN THINKING - STORYBOARDS
BEFORE
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
55. DESIGN THINKING - STORYBOARDS
AFTER
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
56. DESIGN THINKING- STORYBOARDS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec feugiat magna
erat, eget mattis turpis bibendum in. Curabitur eget adipiscing dolor. Morbi
cursus luctus rhoncus. Cras sagittis cursus libero sit amet ullamcorper.
Phasellus vitae consequat enim. Vivamus in tortor sit amet nibh molestie
tristique sed vel neque. Nunc sed dictum ligula. Quisque sollicitudin neque
mauris, at vulputate odio fringilla ut. Pellentesque mattis at risus et volutpat.
Nunc tristique adipiscing neque vel ornare. Donec a pretium metus, vitae
adipiscing augue. Morbi ac suscipit tellus. Vestibulum gravida molestie est vel
vehicula. Phasellus eleifend nisi cursus nunc facilisis egestas.
Aliquam venenatis et libero commodo convallis. Donec accumsan elit non turpis
pulvinar, id sodales purus blandit. Phasellus tristique fermentum nunc in feugiat.
Maecenas eget varius est, id malesuada est. Fusce vitae nunc purus. Nam
vehicula eros vitae sapien scelerisque auctor. Maecenas et justo ac libero
dictum dapibus. Etiam volutpat erat eget ante ullamcorper placerat. Maecenas
convallis massa aliquam ullamcorper posuere. Phasellus nulla est, rhoncus
blandit dapibus sit amet, facilisis at orci. Nulla facilisi. Maecenas ultrices justo
quis nibh sagittis tempor. Pellentesque id semper turpis.
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
57. A ttention
I nterest
D esire
A ction
Onboarding
R etention
How do they first
find out that you,
your proposition
exist?
How do you break
through the noise
floor?
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
58. A ttention
I nterest
D esire
A ction
Onboarding
R etention
What is it that
engages them
with your
proposition? How
will you connect?
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
59. A ttention
I nterest
D esire
A ction
Onboarding
R etention
Are you connecting
with an important
problem scenario?
Is your VP better
enough than the
alternative?
Copyright 2013 Cowan Publishing
60. A ttention
I nterest
D esire
A ction
Onboarding
R etention
What is absolute
minimum set of
actions required by
the customer to
have you deliver
on their problem?
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
61. A ttention
I nterest
D esire
A ction
Onboarding
R etention
How do they
become a regular,
habitual user? How
will you know if
that’s happening?
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
62. A ttention
I nterest
D esire
A ction
Onboarding
R etention
How do you
deepen their
involvement?
Investment? How
do you get them
talking about it?
Copyright 2013 Cowan Publishing
63. AIDA(OR) ON A STORYBOARD
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
64. 1. Using the squares, create an AIDA(OR)
storyboard (10 min)
Copyright 2013 Cowan Publishing
65. 1. Pick your top persona
2. Detail Think-See-Feel-Do (10 min.)
MARY THE MOM
About: . . .
Thinks: What do they think about your area of endeavor?
Sees: What observations do they likely make?
Feels: How does it really make them feel?
Does: What do you actually see them doing today?
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
66. (5 min)
Area
Examples Questions (‘Enable Quiz’)
Understand the Buyer’s Operating
Environment
- What is your current process for vetting
engineering candidates?
- Do you ever hire candidates who later turn out
not to have been good hires?
- What are the different reasons a candidate
might turn out to be a bad fit”
- Probe around cultural fit, personality,
technical skills, ability to communicate, team
player, etc.
- How many tech hires have you made in the past
3 years? How many were bad and what was
their break down by bucket?
- What happens when you find out someone is a
bad hire?
- Can you think about the last candidate you hired
that turned out to be a bad (tech skills) hire?
Copyright 2013 Cowan Publishing
67. (3 min)
Area
Understand the Buyer’s Learning
Environment
Examples Questions (‘Enable Quiz’)
- Do you have any ideas on how you might
prevent this from recurring? Are there things
you’ve seen at other companies that worked
better?
Copyright 2013 Cowan Publishing
69. VENTURE/PROJECT DESIGN
Hypothesize
Lean StartupStyle Assumptions
User Stories
Test Cases
Learn
Experiment
Product & Promotion
Business Model
Canvas
Foundation in
Design Thinking
Copyright 2013 Cowan Publishing
71. AGILE USER STORIES
Drafting
Stories
PERSONAS
Epic Stories
Stories
Test Cases
“As a [persona],
I want to [do something]
so that I can [derive a benefit]”
STORIES
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing
72. AGILE USER STORIES
EPIC STORY
“As a receptionist, I want a custom configuration on my phone so that I can manage calls in the way I’ve
come to expect.”
STORY
“As a receptionist, I want to receive an out of the box phone
As receptionist
set up that’s created against best practices so I don’t have
myself.
to set it all up by myself.”
TEST CASE
Make sure the available templates are
editable in a visual environment usable by
a Product Manager
Make sure it’s possible to update the
template at install time
Make sure the template designation is
available in all Loki provisioning interfaces
Make sure it’s possible for the user to reset
to the default template
“As a receptionist, I want to change the buttons on my
phone so they do what I want.”
Make sure the available functions are
filtered by the services assigned to the user
Make sure available functions are filtered
based on the capabilities of the phone key
Copyright 2013 Cowan Publishing
73. AGILE & LEAN
Past
Present
Future
validate feature
relevance with
customers
collaborate with
development
team
observe and
envision what’s
next
Copyright 2013 Cowan Publishing
74. 1. Write 3 agile user stories (10 min)
“As a [persona], I want to [do something] so that I can [derive a
benefit]”
ex 1: “As a receptionist, I want a custom configuration on my phone
so that I can manage calls in the way I’ve come to expect.”
ex 2: “As a receptionist, I want to receive an out of the box phone set
up that’s created against best practices so I don’t have to set it all up
by myself.”
ex 3: “As a receptionist, I want to change the buttons on my phone so
they do what I want.”
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2013 Cowan Publishing