Recommended
More Related Content
Similar to UCAT LEAN - MyCit - Class 4
Similar to UCAT LEAN - MyCit - Class 4 (20)
More from mafaldalvs2
Recently uploaded
Recently uploaded (20)
UCAT LEAN - MyCit - Class 4
- 2. Lessons Learned Who is our target now? Identify our TAM, SAM & SOM Who are our main competitors? New Pitch & New Business Model!
- 3. TAM & SAM & SOM TAM SAM SOM 10.566 stores in Portugal 6,340 stores from big/medium companies The ones that are able to pay for our partnership
- 4. SWOT Analysis Strengths - Easy to bootstrap - Low level of IT required - It is already used everywhere - Automated system Weaknesses - Predictions are not made in real time - The system stays in house - Uncertainty - Wastes a lot of costumers' time Opportunities - It is a scalable industry Treats SWOT - It can be imputed and improved using new technology - Costumers are avoiding as must paper as they can
- 5. SWOT Analysis Strengths - There's no need of having a paper ticket - Silent system - Differentiation - It calls people in real time Weaknesses - Costumers can't leave the infrastructures - A employee is need to provide the advices - There a lot of devices required (cost) - It doesn't gives you a prediction - Non sequential tickets Opportunities - Market is always looking for innovating solutions Treats SWOT - The trend is to have as less devices as possible - It works with batteries which is not good for the environment
Editor's Notes
- Mafalda After last class we realized the importance of focusing in our target and for that reason we turn ourselves to the business so now we can proudly assume we are a B2B startup. Then we identified our TAM, SAM and SOM and Adriana will talk about that later on Also during this week we analyzed how are our main competitors and we’ve made a SWOT analysis for each one so that we can understand what we can do better than them and what do we still have to improve giving us a competitive advantage. Last but not least and taking into consideration all of this, we got a new pitch and we also made a new version of our Business Model.
- Adriana After analyzing the market we agreed that our TAM are all companies that already have in their stores a ticket system. Then, SAM analysis tell us that we can focus on companies and services that have a high number of customers. And to conclude, SOM analysis will comprise companies that are able to pay for our partnership and recognize its features as well as its benefits.
- João The first competitor we identified was the management queues systems that calculate the average time people will be waiting according their ticket number and the numbers they still have ahead them – the already used ticket system
- Cyril Our second main competitors are the vibrating devices that vibrate once your turn comes