The Canada's Health Care Management Centre (CHCM) at the University of British Columbia: - Started in 2005 to address the growing need for evidence to inform health care managers. It was originally a small research center with a limited local audience. - Has grown exponentially by using technology and social media to connect with health care leaders. It broadcasts seminars online, offers online professional workshops, and has a librarian-curated online resource portal for managers. - Used blogging, email, webcasting, streaming video, microblogging, and an online learning system to engage its audience of health care managers and address their challenges. - Faces challenges of managing growth with limited resources but has

1. Growing CHCM
Using technology and social media to connect with health care leaders
www.chcm.ubc.ca @ubcchcm March 7, 2012

2. Who are we?
‣ Canada’s fastest growing community of health care managers
‣ Founded in 2005 to address the growing need for evidence to inform and
enable health care managers
‣ Based at the Sauder School of Business
‣ Brokers partnerships and communicate knowledge
‣ Links health care and business concepts to understand and improve how we
manage our health care organizations
www.chcm.ubc.ca @ubcchcm March 7, 2012

3. Where did we start?
‣ Small research centre with vague identity
‣ Limited local audience
‣ Handful of seminars per year
‣ A few great research projects, but CHCM was low profile
www.chcm.ubc.ca @ubcchcm March 7, 2012

4. Where are we now?
‣ We’re still small
‣ Audience and profile have grown exponentially
‣ Seminars are broadcast online live, added to video library
‣ Professional workshops offered online
‣ READ Portal: Librarian-curated resource for managers
‣ Catalyst for great research
www.chcm.ubc.ca @ubcchcm March 7, 2012

5. How did we get here?
www.chcm.ubc.ca @ubcchcm March 7, 2012

6. Audience
‣ Who are they?
‣ Where are they?
‣ What are their challenges?
‣ How can we make their lives easier?
‣ How can we help them do their job better?
www.chcm.ubc.ca @ubcchcm March 7, 2012

7. Use the right tools
‣ Be strategic to maximize ROI
‣ Go to where the audience is
‣ For us, that meant a mix of:
‣ blogging (wordpress)
‣ email (industry mailout)
‣ webcasting (blackboard collaborate)
‣ streaming video (vimeo)
‣ microblogging (twitter)
‣ online learning environment (WebCT Vista)
www.chcm.ubc.ca @ubcchcm March 7, 2012

8. Blogging
www.chcm.ubc.ca @ubcchcm March 7, 2012

9. Email
www.chcm.ubc.ca @ubcchcm March 7, 2012

10. Webcasting
www.chcm.ubc.ca @ubcchcm March 7, 2012

11. Streaming Video
www.chcm.ubc.ca @ubcchcm March 7, 2012

12. Microblogging
www.chcm.ubc.ca @ubcchcm March 7, 2012

13. Online Learning
Environment
www.chcm.ubc.ca @ubcchcm March 7, 2012

14. Challenges
‣ Managing growth with finite resources
‣ Increased profile = Increased audience expectations
‣ Technical limitations (health authority IT policies, audience experience)
‣ What platforms to embrace, what platforms to leave behind?
‣ Maintaining focus on providing and creating valuable content
www.chcm.ubc.ca @ubcchcm March 7, 2012

15. What we’ve learned
‣ It’s about the content, not the tool.
‣ What tools you use depends on your audience. Go to them.
‣ Add value - Make life a bit easier for your audience.
‣ Be smart about growth. Make sure activities are scalable.
‣ You don’t need to get it right the first time. Prototype. Test. Improve.
www.chcm.ubc.ca @ubcchcm March 7, 2012

16. Questions?
www.chcm.ubc.ca @ubcchcm March 7, 2012