The typical audience for short films are white, British males who are married with 1-2 children, have a BSc/Ba degree, work full time in either the south east or south west of England, and watch films for general interest. White British females with 1 child, a part time job, Ba degree, from the south west, and Christian also frequently watch. Students from various backgrounds watch short films for research and may have A-Levels, part time job, and be from outside the UK.

1. Typical Audience Members

2. White, British Males
• 100% of White British People had seen a Short film. 90% watched at
least every month. 35% were unemployed students, 15% were
employed part time and 45% were employed full time. Only 5% were
unemployed and not looking for a job.
• A group that emerged as people watching either for general interest
or for their job was White, British males with full time jobs. They
typically are married with a child (not normally more than 2 children
average 1.5), have at least a BSc/Ba Hons degree and live in either the
South East or South West. They are not normally religious but a small
group of them were Christians as opposed to any other religion.

3. White British Males
• Married
• 2 Children
• BSc Homs Degree
• Full time job
• Likes spending time – family
• Likes Watching Films
• Short Films – every month
• No Religion
• From South East

4. White British Females
• Women like this, but with part time jobs also
said they watched films at least every month,
but mainly every week or day, for interest.
• Average 1 child.
• Part –time job or full time job.

5. White British Females
• Married
• 1 Child
• Part Time Job
• Ba Hons Degree
• Watches for job
• From South West
• Christian

6. Students
• Those that wrote that they were unemployed
students or watched short films for student
research came from a variety of backgrounds,
races, religions, with different Sexual
Orientations, marital status' and hobbies
viewed short films as research for their
studies.

7. Students
• Never Married
• Likes watching films and cooking.
• Muslim
• No Children
• From outside of UK
• Has AS/A Levels
• Watches for student research every week
• Part-time job

8. Students
• Has AS/ A Levels
• 1 Child
• Not Married
• From North East
• Likes going out with friends and watching
films
• Unemployed Student
• Homosexual

9. Does not watch Short Films
• Unemployed
• 3 Children
• Has 4 GCSEs
• Likes going out with friends
• No religion
• From North West
• Hetrosexual