Research function

2. Types of Research
• Types of Research based on Research purpose
• Basic Research – The aim of basic research is to explore new frontiers of knowledge,
often driven by curiosity.
• Applied Research – The goal of applied research is to solve real world problem by
applying existing knowledge to a particular context or situation.
• Types of Research based on Depth of Scope
• Exploratory Research – The goal of exploratory research is to gain insights and develop a
better understanding of the research topic.
• Descriptive Research – It aims to provide a detailed description of the research topic.
• Explanatory Research – The goal of explanatory research is to identify the cause and effect
relationship between variables.

3. Types of Research Contd.
• Types of Research based on Type of Data
• Qualitative Research – Qualitative Research is often used to gain insights and
develop theories.
• Quantitative Research – Quantitative Research is often used to test theories
and make predictions.
• Types of Research based on Type of Inference
• Deductive Research – The goal of deductive research is to test a theory or
hypothesis and draw a conclusion.
• Inductive Research – The goal of inductive research is to develop a theory or
hypothesis and draw a conclusion.

4. Types of Research Contd.
• Types of Research based on source of information
• Primary Research – The data collected in primary research is original and
specific to the research question
• Secondary Research – The data used in secondary research can be obtained
from sources such as books, articles, government
reports, and database.

5. Comparison of Quantitative and Qualitative Research
Quantitative Qualitative
Purpose To study relationship, cause and effect To examine a phenomenon as it and
effect is, in rich detail
Design Developed Prior to study Flexible, evolve during study
Approach Deductive; tests theory Inductive; may generate theory
Tools Uses preselected Instruments The researcher use primary data
collection tool
Sample Uses large samples Uses large Samples
Analysis Statistical analysis of numeric data Narrative description and
interpretation