This document contains snippets of text from various sources on the topic of typography and design. It discusses how typography conveys meaning before the reader starts reading text, how different mediums like print, web, and tablets require different design considerations, and myths about terms like "Maya".

2. Typography is more than stylized text. It is the first layer
of meaning.
“FMRI (Functional Magnetic Resonance Imaging) studies
have studied that visual systems are faster at deciphering
knowledge than language.” – Beth Koch.
A reader interprets a layer of meaning when scanning a
page before they even begin to read the text.
Typography

4. “People seem to intuitively decipher the meaning of
typefaces.” – Can Leeuwen, 2005
How to communicate through type without words.
emotion

5. Answer this question for each client:
How can design be a necessity?
Fetish vs. necessity

6. The brain is programmed to notice change: motion, color, form
and position in space.
brain

7. Shameless Self-Promotion #1
Christian Helms
key note

9. As a creative, you’re either driven by inspiration or driven
by solving a problem.
thinkers

10. Christian Helms helmsworkshop.com

11. Think of everything that comes to mind when thinking of
the product or industry associated with your project.
Scratch them all off of your list.
Now start brainstorming for your project.
Brainstorming

12. Christian Helms helmsworkshop.com

13. Shameless Self-Promotion #2
Cyrus Highsmith
Inside Paragraphs
Where the understanding of typography starts.
Reads like a comic book.
buy his book

14. Cyrus Highsmith | insideparagraphs.com

16. MYTH: Maya = Mayan.
Maya is the people, Mayan is the language. Don’t say “a mayan”
Maya

17. print digital

18. Staying true to your medium
Even though HTML5 allows us to use any font we want
on the web doesn’t mean we should.
stepmom

19. Press-checking in the digital age.
You’re not just dealing with one paper but with hundreds
of textures with web.
Print = dangerous, permanent
Things should be much easier when designing for web
than for print, but it’s not.
Web = ?
ffffallback.com
magical unicorns and
javascript rainbows

20. PAPER
2 dimensional
Easy to establish hierarchy.
Page breaks when you run
out of space.
Linear
TABLET
2 dimensional + layers of
interaction
Hierarchy changes with
every scroll
Non-linear
Infinite canvas
User is unaware of global
location inside of the
structure.
Serifs hard to see in small
point sizes due to PPI.
Allowing for finger space.
paper vs. tablet

21. 1867, Christopher Latham Sholes, a Milwaukee, Wisconsin
printer-publisher-politician patented the first useful typewriter.

22. Established in Milwaukee.

25. thanks for coming