Slides from my presentation as part of the Typecast webinar 'Designing for maximum reach.' The full video of our webinar will be available here: http://typecast.com/seminars/rwd
Designing with Web Fonts: Type, Responsively (PVD)Jason Pamental
Slides from my updated talk at ARTIFACT Providence on designing with web fonts. (You can also download sample code from here: http://bit.ly/jpartifactpvd)
Responsive Typography
with Jason Pamental
Presented on September 17 2014 at
FITC's Web Unleashed Toronto 2014
More info at www.fitc.ca
Responsive Typography is the notion that our type must move and change and adapt just as the rest of our designs do. In fact, it may have a bigger impact on readability and usability than any other aspect. In this presentation, Jason Pamental will talk about the ’4 Ps’ of Responsive Web Type:
Performance: Load what you need, when you need it (and how to manage the process)
Progression: Ensure that all devices get a good design and enhance the experience for devices/browsers that can handle it
Proportion: One scale doesn’t fit all screens; Jason will show a more modern scale that can help make designs work better on all devices
Polish: Great design is detail; type is no different. Jason will show how to add refinements like ligatures, fractions, swashes and more, quickly and easily
OBJECTIVE
To introduce the audience to the benefits & beauty of using web fonts and how to use them well on all devices and platforms.
TARGET AUDIENCE
Designers who want to create more beautiful, readable and engaging sites and developers who want to build them to be fast, flexible and robust.
ASSUMED AUDIENCE KNOWLEDGE
Basic understanding of the web, HTML & CSS. Some concepts are a bit more advanced, but it’s not necessary that the audience has tried them before.
5 THINGS THE AUDIENCE WILL LEARN
Why web typography is so important, especially on smaller screens
How to implement web fonts properly for best performance and availability
What is FOUT and how to minimize it well
What to adjust for on smaller screens
How to get beyond the basics and really polish up the details
Beautiful (& Responsive) Web Typography: Designing for Readability and Meanin...Future Insights
Jason Pamental's talk from Future Insights Live 2014 in Las Vegas: "Responsive web design is one of the most significant advances in web design. But what about your type? We have to look at screen size, relative proportion, device norms and compatibility in order to best present our design and convey its meaning and intent across devices and screen sizes."
Miss Jason's talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
Check out Jason's book on Responsive Typography here: http://bit.ly/rwtbook
Slides from my presentation as part of the Typecast webinar 'Designing for maximum reach.' The full video of our webinar will be available here: http://typecast.com/seminars/rwd
Designing with Web Fonts: Type, Responsively (PVD)Jason Pamental
Slides from my updated talk at ARTIFACT Providence on designing with web fonts. (You can also download sample code from here: http://bit.ly/jpartifactpvd)
Responsive Typography
with Jason Pamental
Presented on September 17 2014 at
FITC's Web Unleashed Toronto 2014
More info at www.fitc.ca
Responsive Typography is the notion that our type must move and change and adapt just as the rest of our designs do. In fact, it may have a bigger impact on readability and usability than any other aspect. In this presentation, Jason Pamental will talk about the ’4 Ps’ of Responsive Web Type:
Performance: Load what you need, when you need it (and how to manage the process)
Progression: Ensure that all devices get a good design and enhance the experience for devices/browsers that can handle it
Proportion: One scale doesn’t fit all screens; Jason will show a more modern scale that can help make designs work better on all devices
Polish: Great design is detail; type is no different. Jason will show how to add refinements like ligatures, fractions, swashes and more, quickly and easily
OBJECTIVE
To introduce the audience to the benefits & beauty of using web fonts and how to use them well on all devices and platforms.
TARGET AUDIENCE
Designers who want to create more beautiful, readable and engaging sites and developers who want to build them to be fast, flexible and robust.
ASSUMED AUDIENCE KNOWLEDGE
Basic understanding of the web, HTML & CSS. Some concepts are a bit more advanced, but it’s not necessary that the audience has tried them before.
5 THINGS THE AUDIENCE WILL LEARN
Why web typography is so important, especially on smaller screens
How to implement web fonts properly for best performance and availability
What is FOUT and how to minimize it well
What to adjust for on smaller screens
How to get beyond the basics and really polish up the details
Beautiful (& Responsive) Web Typography: Designing for Readability and Meanin...Future Insights
Jason Pamental's talk from Future Insights Live 2014 in Las Vegas: "Responsive web design is one of the most significant advances in web design. But what about your type? We have to look at screen size, relative proportion, device norms and compatibility in order to best present our design and convey its meaning and intent across devices and screen sizes."
Miss Jason's talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
Check out Jason's book on Responsive Typography here: http://bit.ly/rwtbook
Lyrics and observations from the SharePoint musical session delivered by Simon Hudson at SharePoint Saturday on 29 November 2014.
All material is copyright 2014, Simon Hudson
A talk about how far fonts have come on the web and why this is the beginning of a new age for using beautiful fonts everywhere.
Originally presented by Aaron Stanush (Four Kitchens) and Kevin O'Leary (Acquia) at DrupalCon Chicago 2010.
http://chicago2011.drupal.org/sessions/type-revolutionary-s-cookbook
Given at the Western MA WordPress meetups, 5/30/12. A short presentation on webfonts. The talk featured a brief introduction to webfonts, considerations for picking the right webfont, and integrating webfonts into WordPress.
Let's talk about web typography!
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Designing better user interfaces sets out to teach interface design by talking through concrete examples: what works, what doesn’t work. A good interface consists of a thousand details done right. This presentation is all about those details.
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2. Karen Ellrick: "Options for Multilingual WordPress Websites"
3. Hidetaka Okamoto: "Introduction of JSON-LD & Feature Web Development"
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• Best practices for picking and combining individual typefaces
• On-screen text rendering differences
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A Multiplatform, Multi-Tenant Challenge - Droidcon Lisbon 2023Pedro Vicente
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What we have to say has always been intimately intertwined with how we say it. Design is about communicating those ideas and influencing users’ behavior, so it follows that influence is imparted largely by how we design. For all our intellectual complexity, our brains are still wired to make near-instant judgements about the value and importance of the message we are receiving based on how that message appears.
Thankfully, most of us are still familiar enough with actual books to remember the feel of paper under our fingers, the smell of the ink, the elegant transitions from one idea to the next – all in service of the story. While pixels remain odorless, there’s much more we can do than just deliver a digital message. Practiced typography transforms that message into a compelling experience. Let’s take a journey forward through time and see where typography can take us.
We'll look at examples of ways type has been used to impact user experience throughout history, and how typography has evolved to work with varying screens and content. It's a fundamental change in what it means to practice typography, and critical to understand how it impacts how we design. We'll also explore a few of the technical considerations and capabilities available to help create better typographic systems that will work well into the future.
The latest version of my talk about better design process and client interaction. The premise is to create more smaller interactions and iteration cycles that increase client engagement and deepen the team's understanding of the challenges at hand.
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Type, Responsively: A More Modern Approach to Typography on the Web
1. Jason Pamental | @jpamental
http://hwdesignco.com
FOWD London | #FOWD
08 April, 2014
Type, Responsively
A More Modern Approach to Typography on the Web
2. hwdesignco.com | @jpamental | FOWD London | #FOWD
A Bit About Me
+ Live in the smallest state in the US
+ Designed my first site before there was a
<table> tag
+ Love to learn. Love to share even more.
+ Follow @aProperCollie around a lot
& post pictures on Instagram
3. hwdesignco.com | @jpamental | FOWD London | #FOWD
An acknowledgement
+ I’m a fan of Responsive Web Design
+ RWD is a big deal. Really.
+ It’s also part of a larger conversation
about design
+ That includes typography
4. hwdesignco.com | @jpamental | FOWD London | #FOWD
What’s type got to do with it?
+ Everything: type is the most prevalent
design element on the page
+ Words have meaning –
but letters have emotion
+ Type is the most efficient design element
(in terms of file size)
+ …but it works differently on the web
5. hwdesignco.com | @jpamental | FOWD London | #FOWD
When is our industry going stop
calling it“web”typography?
@sblakeborough, via twitter
6. hwdesignco.com | @jpamental | FOWD London | #FOWD
Not sure we can.
+ Encompasses all of what you know about
type & its use, but
+ Typography on the web requires
additional consideration (art & science)
+ Our canvas is fluid; constantly expanding
& contracting
+ Reading on screens will only increase
8. hwdesignco.com | @jpamental | FOWD London | #FOWD
Hat–tip to London
+ First spoke about web fonts here in 2011
+ Used the phrase ‘Responsive Typography’
+ Wrote about it for fonts.com, Typecast.com
+ Since then, others have used it too
• Oliver Reichenstein @ ia.net
• Nick Sherman @ AEA
10. hwdesignco.com | @jpamental | FOWD London | #FOWD
Responsive Typography, Defined
+ It’s more than just web fonts
+ Responsive Typography must be:
• Performant
• Progressive
• Proportional
• Polished
+ So let’s explore
11. hwdesignco.com | @jpamental | FOWD London | #FOWD
Performance matters
+ You’ve got 5 seconds before they bail
+ Don’t waste users’ time
+ Respect the web, respect your users
+ Get the content on the screen
+ Font loader classes FTW
12. hwdesignco.com | @jpamental | FOWD London | #FOWD
FOUT is YOUR fault
+ Use these: .wf-inactive / .wf-active
+ This CSS results in a blank screen during load:
+ Add this & give them content, then fonts:
+ Yes, it’s that simple
body { font-family: “Trade Gothic”, helvetica, arial; }
.wf-inactive body { font-family: helvetica, arial; }
13. hwdesignco.com | @jpamental | FOWD London | #FOWD
Performance matters
+ Tune fallback-specific CSS to avoid reflow
+ Test your design with fallback fonts only
+ Adjust font-size, line-height, letter-spacing
to avoid jumpiness
Web fonts loaded
14. hwdesignco.com | @jpamental | FOWD London | #FOWD
Performance matters
+ Tune fallback-specific CSS to avoid reflow
+ Test your design with fallback fonts only
+ Adjust font-size, line-height, letter-spacing
to avoid jumpiness
No web fonts, uncorrected
15. hwdesignco.com | @jpamental | FOWD London | #FOWD
Performance matters
+ Tune fallback-specific CSS to avoid reflow
+ Test your design with fallback fonts only
+ Adjust font-size, line-height, letter-spacing
to avoid jumpiness
No web fonts, corrected
16. hwdesignco.com | @jpamental | FOWD London | #FOWD
Performance matters
+ Tune fallback-specific CSS to avoid reflow
+ Test your design with fallback fonts only
+ Adjust font-size, line-height, letter-spacing
to avoid jumpiness
Web fonts loaded
17. hwdesignco.com | @jpamental | FOWD London | #FOWD
Performance matters
+ Design for readability & beauty
+ But load only what you need
Trade Gothic Next LT Pro Bold
this is a typeface this is a font
+ Each font has a performance cost
+ Budget wisely
18. hwdesignco.com | @jpamental | FOWD London | #FOWD
Progressively enhance
+ Asia, India, Africa are huge markets & growing
+ Most handsets running Opera Mini
+ Which does not support @font-face
+ cue: sad trombone
+ 350 Million reasons you should have tuned
your fallback styles
19. hwdesignco.com | @jpamental | FOWD London | #FOWD
Proportion: one size won’t do
+ Much has been written about RWD:
• Responsive Images
• Emerging UI Patterns
• Performance Optimization
+ Most ignore the scale of your type
+ I find this… disturbing.
20. hwdesignco.com | @jpamental | FOWD London | #FOWD
Desktopgeese&handheldgander
+ Small canvas requires
subtle proportions
+ What works in print…
works in print
+ Bringhurst matters,
but scale must adapt
21. hwdesignco.com | @jpamental | FOWD London | #FOWD
Elements of Typographic Style
+ Bringhurst’ scale
works well on desktop
+ Looks ungainly on
small screens
+ Here’s a scale that
helps translate:
http://bit.ly/jprwt
25. hwdesignco.com | @jpamental | FOWD London | #FOWD
Responsive Typographic Style
+ Line length is important, but use device
norms for size
+ Think relative proportion, not specific
screen size
+ Test! Font quality is improving, but no excuse
for not knowing how it looks on ________
26. hwdesignco.com | @jpamental | FOWD London | #FOWD
Polish: design is details
+ Type is your voice. Speak eloquently.
+ Real quotation marks are brilliant
+ Browsers are lazy letter-spacers
+ OpenType is Awesome. See what the
kerfuffle is all about
27. hwdesignco.com | @jpamental | FOWD London | #FOWD
"This" is not“that”
+ CMS are dumb
+ Use libraries like Typogrify & Smartypants
+ Automatically replace quotes, &’s, more
+ Never leave an
orphan
28. hwdesignco.com | @jpamental | FOWD London | #FOWD
Cozy is as cozy does
+ Loose letters look sloppy
+ Browsers aren’t so great at it
+ Try letter-spacing: -1px; in your headers
29. hwdesignco.com | @jpamental | FOWD London | #FOWD
Cozy is as cozy does
+ Loose letters look sloppy
+ Browsers aren’t so great at it
+ Try letter-spacing: -1px; in your headers
30. hwdesignco.com | @jpamental | FOWD London | #FOWD
Cozy is as cozy does
+ Loose letters look sloppy
+ Browsers aren’t so great at it
+ Try letter-spacing: -1px; in your headers
+ OpenType Features bring real kerning!
33. hwdesignco.com | @jpamental | FOWD London | #FOWD
OpenType Feature Fest
+ Real kerning tables
+ Ligatures, Fractions & Swashes oh my!
+ Every design element must have a purpose
+ Even if that purpose is simply greater beauty
35. hwdesignco.com | @jpamental | FOWD London | #FOWD
Responsive Web Typography
+ Yes, it’s a thing
+ It’s about adapting to screen size,
network speed & device capabilities
+ It’s about designing for what’s next
• Last Winter Olympics: there was no iPad
• The one before? No iPhone either
36. hwdesignco.com | @jpamental | FOWD London | #FOWD
Responsive Web Typography
+ Performance
• Stats, Platforms & Screen Tests
+ Progression (It’s the web. Stuff breaks)
• If the font fails, does your design hold up?
+ Proportion
• It’s about composition (think: small paintings)
+ Polish
37. hwdesignco.com | @jpamental | FOWD London | #FOWD
Don’t Panic.
+ There are lots of resources
+ Load only what you need
(specify each weight/variant)
+ Manage the loading process
http://bit.ly/jpfontfall2
+ Use a modular scale
http://bit.ly/jprwt
+ Add panache! (.net magazine May, 2014)
38. hwdesignco.com | @jpamental | FOWD London | #FOWD
Oh, and one more thing…
My book is in beta!
http://typeresponsively.com
(sign up to be notified when it’s available)
39. Jason Pamental | @jpamental
http://hwdesignco.com
Thank you!
http://bit.ly/jpfowd-rwt
FOWD London | #FOWD
08 April, 2014
40. hwdesignco.com | @jpamental | FOWD London | #FOWD
Resources & Links
+ Oliver Reichenstein’s post
http://ia.net/blog/responsive-typography-the-basics/
+ A More Modern Scale
http://typecast.com/blog/a-more-
modern-scale-for-web-typography/