Twitter users are the most influential online consumers, and their influence spreads across all areas of the internet. While many passive Twitter users are decreasing their use of this channel, highly-influential online consumers continue to increase their use. These consumers blog, comment, write online articles, and post to wikis more often than any other online consumer."
The document discusses how Twitter users are influential online consumers whose conversations on Twitter fuel discussions across the internet. While some casual Twitter users are using it less, highly influential users are using it more to blog, comment, and post on various sites, spreading their influence.
The Social Media Profile - JUL2010 (ExactTarget)Sociatria.com
Este estudio de ExactTarget cataloga a los usuarios de las redes sociales en 12 tipologías diferentes según el uso que diariamente le den al email, a Twitter y a Facebook (en inglés)
Twitter is a microblogging platform that allows users to send short messages, or tweets, to their followers. While initially used for personal updates, many companies are now using Twitter to engage with customers, provide company updates, highlight new blog posts and content, and build their online community. The document discusses how some major retailers like Zappos, Kodak, and The Conran Shop are embracing Twitter to communicate with audiences. It also provides tips on understanding relevance to brands and questions to consider before setting up a Twitter account.
Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
This document discusses how Twitter can be used as a tool for teacher professional development. It provides 10 ways that teachers are using Twitter, including sharing links to educational resources, participating in discussions, and inviting others to online events. The document also covers best practices for Twitter like using hashtags and lists to organize discussions, and re-tweeting the posts of others. Following Twitter etiquette of thanking others for their contributions is also emphasized to build strong professional relationships online.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
The Social Media Profile - JUL2010 (ExactTarget)Sociatria.com
Este estudio de ExactTarget cataloga a los usuarios de las redes sociales en 12 tipologías diferentes según el uso que diariamente le den al email, a Twitter y a Facebook (en inglés)
Twitter is a microblogging platform that allows users to send short messages, or tweets, to their followers. While initially used for personal updates, many companies are now using Twitter to engage with customers, provide company updates, highlight new blog posts and content, and build their online community. The document discusses how some major retailers like Zappos, Kodak, and The Conran Shop are embracing Twitter to communicate with audiences. It also provides tips on understanding relevance to brands and questions to consider before setting up a Twitter account.
Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
This document discusses how Twitter can be used as a tool for teacher professional development. It provides 10 ways that teachers are using Twitter, including sharing links to educational resources, participating in discussions, and inviting others to online events. The document also covers best practices for Twitter like using hashtags and lists to organize discussions, and re-tweeting the posts of others. Following Twitter etiquette of thanking others for their contributions is also emphasized to build strong professional relationships online.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
This E-Book was part of a group project by Katy Leuschner, Emily Law, Katie Hibson, Alexis Groves, and Jessica Kuhn. I, Katy Leuschner, created the majority of the design using Adobe Indesign.
Social media is a combination of online tools that allow users to interact, share content and opinions. Key platforms include social networks, blogs, microblogs, video and photo sharing, and virtual worlds. Brands are recognizing social media's potential to connect with consumers in a more interactive and cost-effective way compared to traditional advertising. However, brands must understand social media's emphasis on open communication and be aware that negative consumer feedback can spread quickly. The future will focus on higher quality interactions and more targeted niche networks. Brands will need to closely monitor social media discussions to truly understand and engage with consumers.
This document provides an overview of social media types, statistics, and effects on search. It discusses the history of major social media platforms from 1978-2014 and provides data on the large user bases of Facebook, QQ, WhatsApp, WeChat and others. Charts show details on global active users by gender and platform, as well as growth rates and time spent on social media.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Stats for why Extension should use social mediaAnne Adrian
- 74% of U.S. adults use the internet, and social media usage continues to rise rapidly with billions of photos, videos, and content shared weekly on platforms like Facebook and YouTube.
- While awareness of Cooperative Extension remains moderate, reaching younger generations on social networks is increasingly important as 96% of Gen Y have joined social platforms.
- eXtension and other Extension social media efforts have seen growing participation in online communities and training, but continued expansion of social media use may be needed to connect with more of the public where they are online.
The document discusses different types of social media including blogging, microblogging, social networking, media sharing, social news and bookmarking, online forums, and widgets. It describes blogging as a form of content management that allows users to easily write and publish posts. Microblogging is similar but limits posts to short texts about what the user is doing. Social networking connects users with friends through profiles with personal information. Media sharing allows uploading photos and videos for public view. Social news and bookmarking provide links to online content that users can rate, vote on, and share with others. Online forums are spaces for discussion around topics of interest. Widgets are another potential type of social media.
2009 Social Media & Online Usage StudySerge Beckers
Of the 371 surveyed:
· Almost 9 out of 10 journalists reported using Blogs for their online research (89%).
· Only Corporate websites (96%) is used by more journalists when doing online research for a story.
- Approximately two-thirds reported using Social Networking sites and just over half make use of Twitter for
online research.
Other insights: check out the file
StumbleUpon is a discovery engine that finds webpages based on a user's interests. Users can give pages a thumbs up or down, and the site becomes a source of recommendations from friends on what pages are worth viewing. With over 25 million users, StumbleUpon changed social media by incorporating recommendations from communities with shared interests.
Twitter- What's It All About And Why Should I Use It?Warren Sukernek
The document discusses how Twitter can be used across different platforms and devices without any special effort. It provides examples of how businesses like H&R Block and Zappos use Twitter to engage directly with customers. The document also discusses how Twitter is used at events for real-time discussion through hashtags and how influential voices and discussions can be found on Twitter.
The document discusses the shift from traditional public relations "push" strategies to new "pull" strategies of public engagement. It argues that PR must evolve from pitching to informing, from control to credibility, and from influencing elites to engaging new influencers. It outlines three acts: 1) the accelerating media revolution, 2) introducing public engagement strategies, and 3) how public engagement works in practice through case studies of companies engaging audiences through new media.
Social Media Presentation at the Higher Learning Commission meeting in Chicago on April 11, 2010 by Dr. Tom Seymour, Minot State University, Minot, North Dakota
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Leveraging Social Media with Peter and KiKiKiKi L'Italien
The document discusses social media tools and how they can help individuals and organizations communicate, collaborate, and connect. It provides an overview of common social media tools like blogs, Twitter, LinkedIn, Facebook, YouTube, and Flickr. It also discusses best practices for using these tools, including defining goals, listening to conversations, engaging communities, and leveraging content to drive people to your main website. Key metrics are given on the growth and usage of different social media platforms.
Este documento describe un televisor con una función de zoom controlada por el control remoto. El producto resolvería el problema de las personas mayores y con deficiencias visuales que tienen dificultad para ver la televisión. El mercado objetivo serían los fabricantes líderes de televisores como Samsung y Sony, así como los consumidores dispuestos a comprar televisores de alta tecnología. El documento analiza el tamaño de estos mercados y las tendencias que podrían afectar el desarrollo del negocio.
Este documento presenta una guía para una vigilia de Pentecostés que se enfoca en promover la paz. La guía incluye oraciones, lecturas bíblicas, y una representación teatral que muestra cómo todos pueden contribuir a la paz a pesar de sus limitaciones. La representación destaca que uno puede escuchar, hablar palabras de consuelo, reír, cantar y expresar el amor de Dios, contribuyendo así a la construcción de la paz.
El documento presenta estadísticas sobre la vitivinicultura argentina en 2008, incluyendo datos sobre superficie cultivada, variedades, producción, elaboración, exportaciones y consumo. La superficie cultivada fue de 225.846 hectáreas, con 211.231 hectáreas destinadas a la vinificación. La producción total de uva fue de 28.216.964 quintales métricos. La elaboración de vinos alcanzó los 14.676.415 hectolitros. Las exportaciones de productos vitivinícolas crecieron un 22,61% en vol
This document provides guidelines for school facilitators participating in Project Unify's "Meet in the Middle" program. It describes the program's goals of promoting inclusion, fitness, and disability awareness through student-led activities. Schools implement year-long projects, with students choosing activities from a menu to earn rewards. Facilitators monitor student progress, distribute incentives, and submit documentation of activities online. The program aims to improve student motivation and self-perception through partnership between students with and without intellectual disabilities.
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
This E-Book was part of a group project by Katy Leuschner, Emily Law, Katie Hibson, Alexis Groves, and Jessica Kuhn. I, Katy Leuschner, created the majority of the design using Adobe Indesign.
Social media is a combination of online tools that allow users to interact, share content and opinions. Key platforms include social networks, blogs, microblogs, video and photo sharing, and virtual worlds. Brands are recognizing social media's potential to connect with consumers in a more interactive and cost-effective way compared to traditional advertising. However, brands must understand social media's emphasis on open communication and be aware that negative consumer feedback can spread quickly. The future will focus on higher quality interactions and more targeted niche networks. Brands will need to closely monitor social media discussions to truly understand and engage with consumers.
This document provides an overview of social media types, statistics, and effects on search. It discusses the history of major social media platforms from 1978-2014 and provides data on the large user bases of Facebook, QQ, WhatsApp, WeChat and others. Charts show details on global active users by gender and platform, as well as growth rates and time spent on social media.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Stats for why Extension should use social mediaAnne Adrian
- 74% of U.S. adults use the internet, and social media usage continues to rise rapidly with billions of photos, videos, and content shared weekly on platforms like Facebook and YouTube.
- While awareness of Cooperative Extension remains moderate, reaching younger generations on social networks is increasingly important as 96% of Gen Y have joined social platforms.
- eXtension and other Extension social media efforts have seen growing participation in online communities and training, but continued expansion of social media use may be needed to connect with more of the public where they are online.
The document discusses different types of social media including blogging, microblogging, social networking, media sharing, social news and bookmarking, online forums, and widgets. It describes blogging as a form of content management that allows users to easily write and publish posts. Microblogging is similar but limits posts to short texts about what the user is doing. Social networking connects users with friends through profiles with personal information. Media sharing allows uploading photos and videos for public view. Social news and bookmarking provide links to online content that users can rate, vote on, and share with others. Online forums are spaces for discussion around topics of interest. Widgets are another potential type of social media.
2009 Social Media & Online Usage StudySerge Beckers
Of the 371 surveyed:
· Almost 9 out of 10 journalists reported using Blogs for their online research (89%).
· Only Corporate websites (96%) is used by more journalists when doing online research for a story.
- Approximately two-thirds reported using Social Networking sites and just over half make use of Twitter for
online research.
Other insights: check out the file
StumbleUpon is a discovery engine that finds webpages based on a user's interests. Users can give pages a thumbs up or down, and the site becomes a source of recommendations from friends on what pages are worth viewing. With over 25 million users, StumbleUpon changed social media by incorporating recommendations from communities with shared interests.
Twitter- What's It All About And Why Should I Use It?Warren Sukernek
The document discusses how Twitter can be used across different platforms and devices without any special effort. It provides examples of how businesses like H&R Block and Zappos use Twitter to engage directly with customers. The document also discusses how Twitter is used at events for real-time discussion through hashtags and how influential voices and discussions can be found on Twitter.
The document discusses the shift from traditional public relations "push" strategies to new "pull" strategies of public engagement. It argues that PR must evolve from pitching to informing, from control to credibility, and from influencing elites to engaging new influencers. It outlines three acts: 1) the accelerating media revolution, 2) introducing public engagement strategies, and 3) how public engagement works in practice through case studies of companies engaging audiences through new media.
Social Media Presentation at the Higher Learning Commission meeting in Chicago on April 11, 2010 by Dr. Tom Seymour, Minot State University, Minot, North Dakota
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Leveraging Social Media with Peter and KiKiKiKi L'Italien
The document discusses social media tools and how they can help individuals and organizations communicate, collaborate, and connect. It provides an overview of common social media tools like blogs, Twitter, LinkedIn, Facebook, YouTube, and Flickr. It also discusses best practices for using these tools, including defining goals, listening to conversations, engaging communities, and leveraging content to drive people to your main website. Key metrics are given on the growth and usage of different social media platforms.
Este documento describe un televisor con una función de zoom controlada por el control remoto. El producto resolvería el problema de las personas mayores y con deficiencias visuales que tienen dificultad para ver la televisión. El mercado objetivo serían los fabricantes líderes de televisores como Samsung y Sony, así como los consumidores dispuestos a comprar televisores de alta tecnología. El documento analiza el tamaño de estos mercados y las tendencias que podrían afectar el desarrollo del negocio.
Este documento presenta una guía para una vigilia de Pentecostés que se enfoca en promover la paz. La guía incluye oraciones, lecturas bíblicas, y una representación teatral que muestra cómo todos pueden contribuir a la paz a pesar de sus limitaciones. La representación destaca que uno puede escuchar, hablar palabras de consuelo, reír, cantar y expresar el amor de Dios, contribuyendo así a la construcción de la paz.
El documento presenta estadísticas sobre la vitivinicultura argentina en 2008, incluyendo datos sobre superficie cultivada, variedades, producción, elaboración, exportaciones y consumo. La superficie cultivada fue de 225.846 hectáreas, con 211.231 hectáreas destinadas a la vinificación. La producción total de uva fue de 28.216.964 quintales métricos. La elaboración de vinos alcanzó los 14.676.415 hectolitros. Las exportaciones de productos vitivinícolas crecieron un 22,61% en vol
This document provides guidelines for school facilitators participating in Project Unify's "Meet in the Middle" program. It describes the program's goals of promoting inclusion, fitness, and disability awareness through student-led activities. Schools implement year-long projects, with students choosing activities from a menu to earn rewards. Facilitators monitor student progress, distribute incentives, and submit documentation of activities online. The program aims to improve student motivation and self-perception through partnership between students with and without intellectual disabilities.
Sunoco Logistics Partners L.P. held an earnings conference call on May 7, 2014 to discuss their first quarter 2014 results. During the call, they provided highlights including an 8th consecutive quarter of distribution growth over 5% and updated 2014 organic capital guidance of approximately $1.7 billion. They also discussed major organic projects including expansions of several crude oil pipelines and natural gas liquids pipelines and terminals.
The document discusses the conceptual, social, and technical aspects of Web 2.0. Conceptually, it discusses how new technologies are often viewed through the lens of older technologies. Socially, it discusses the rise of social networks and user-generated content. Technically, it covers techniques like AJAX that enable rich, interactive interfaces and the use of lightweight languages and frameworks to encourage collaboration and rapid development.
Twitter users are the most influential online consumers, and their influence spreads across all areas of the internet. While many passive Twitter users are decreasing their use of this channel, highly-influential online consumers continue to increase their use. These consumers blog, comment, write online articles, and post to wikis more often than any other online consumer.
This white paper analyzes how consumers and brands use Twitter and discusses opportunities for marketers. Key findings include:
- Over 90% of tweets come from consumers, while only 8-12% are from marketers.
- Consumers use Twitter primarily for personal conversations rather than self-promotion. However, marketers tend to use it to broadcast information rather than have conversations.
- While only 12% of tweets mention brands, listening can provide insights into how consumers talk about and experience different brands.
- Marketers have an opportunity to better engage consumers through more conversational, two-way interactions on Twitter.
This white paper analyzes how consumers and brands use Twitter and discusses opportunities for marketers. Key findings include:
- Over 90% of tweets come from consumers, while only 8% are from marketers. Twitter is primarily a platform for personal conversations.
- Consumers use Twitter to share information and connect with others, while marketers tend to just broadcast messages.
- Only 12% of consumer tweets mention brands, showing brands play a small role in conversations. The top mentioned brands are related to social media, entertainment, and technology.
- Marketers have an opportunity to better engage consumers through two-way conversations on Twitter rather than one-way messaging. Most consumer tweets are conversations with others while most mark
Since pricing its IPO at $26, Twitter’s stock has been meteoric, reaching a high of $74.73 on December 26, 2013. However, the stock recently took a dive, raising some questions about Twitter’s viability as a public company. There is some punditry around Wall Street and Main Street that Twitter—a company that is not profitable and won’t be for at least until 2015—is overvalued and emblematic of another tech bubble. Instead, I’m going to argue that Twitter is under-valued.
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows two-way interaction between brands and customers. The document then provides statistics on popular social media platforms like Twitter, YouTube, Facebook and LinkedIn that demonstrate their growth and influence. It explains why brands use social media to leverage customer evangelism and influence among networks of people. The key is to provide a positive customer experience so that customers will voluntarily spread word of the brand to their own social networks.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
This document provides information about various social media platforms, including Twitter and Snapchat. For Twitter, it discusses the platform's history and purpose of allowing short message updates. It also describes how hashtags group tweets by topic and how the platform generates revenue from promoted tweets, trends, and accounts. For Snapchat, it explains the ephemeral nature of content on the platform and how it aims to encourage natural interactions. It also provides statistics on Snapchat's target demographic and growing sources of revenue like geofilters and sponsored lenses. The document discusses some legal and ethical issues that both platforms face regarding data privacy and regulation of harmful content.
The document provides an overview of digital influence and marketing trends in 2013 based on surveys of over 6,000 influencers, 1,200 consumers, and 150 brand marketers. Some key findings include:
- Brands spend the majority (75%) of their digital budgets on display, search, and video advertising, with only 10% going to social media including influencer outreach. Within social media budgets, over half goes to Facebook.
- While brands don't allocate much budget to blogs and influencers, consumers view them as highly influential sources of information and for shaping purchase decisions.
- Influencers are most active on their own blogs, where they have been publishing for many years, typically operating 1-5
The Digital Influence Report replaces our historical State of the Blogosphere and expands the
concept of all things social.
Data sources: 6,000 influencers, 1,200 consumers and 150 top brand marketers.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Digital Influence Report by Technorati 2013Maria Cavero
The document provides an overview of digital influence and marketing trends in 2013 based on surveys of over 6,000 influencers, 1,200 consumers, and 150 brand marketers. Some key findings include:
- Brands spend the majority (75%) of their digital budgets on display, search, and video advertising, with only 10% going to social media including influencer outreach. Within social media budgets, over half goes to Facebook.
- While brands don't allocate much budget to blogs and influencers, consumers view them as highly influential sources for information and purchase decisions.
- Influencers are most active on their own blogs, where they have been publishing for many years, typically operating 1-5 blogs each.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers focus on page views.
- Influencers prefer opportunities to review new products or create custom content for brands, while brands often pitch irrelevant campaigns.
Twitter can be a valuable tool for brands if used effectively. Brands need to engage with followers by starting conversations on topics the followers want to discuss and adding value through entertaining content like polls and competitions. This builds engagement and brand personality. Brands also need to understand the platform is for dialogue, not just broadcasting about products. Examples of brands using Twitter well include JetBlue and Starbucks, which acknowledge customer issues, have a natural human tone, and find creative ways to start conversations respectively. The key is providing value to followers through relevant and shareable content while also monitoring competitors and transforming Twitter into their own media space.
The document discusses Twitter and how it can be used effectively for business purposes. Some key points:
- Twitter is a microblogging platform that allows users to post short messages called tweets. It has over 300 million users globally.
- Features include tweets, retweets, hashtags, verified accounts, and mobile apps. The format focuses on concise updates within a 140 character limit.
- Businesses can use Twitter for customer service, marketing, monitoring competition, thought leadership, and driving sales. Objectives should be measurable like number of tweets, clicks, and conversions.
- Effective strategies include responding to customer tweets, managing positive and negative messages, researching the target market and competition, and posting regular
This document provides an overview of social media and tips for using it effectively for business. It discusses the major social media networks including Facebook, Twitter, LinkedIn, and blogs. It notes that these networks are popular, free to use, and allow businesses to connect with customers. The document recommends setting goals for social media use, choosing the most relevant networks, starting small, promoting your presence, maintaining separate personal and professional accounts, and staying actively involved in ongoing conversations.
Building a case for Indian businesses to adopt social media strategies for engaging with key stakeholders. Key takeaways for CxO's- identify and listen to stakeholders on social media, create a social media strategy, engage with stakeholders to schieve business results. For more write to jvbakshi(at)digiqom(dot) com
This document discusses how airlines can use social media, including Twitter, Facebook, blogs, YouTube and online newsrooms, to improve relationships with customers and other stakeholders. It provides an introduction to different social media tools and their benefits for airlines, and gives examples of how some airlines have effectively and ineffectively used tools like Twitter and Facebook. The goal is to help airlines understand the importance of social media and provide best practices for utilizing these channels.