The document summarizes the results of a study on Twitter users' access locations and length of time using Twitter. It finds that most Twitter users started using it within the past 12 months, showing that usage is in a growth phase. About half of respondents check updates daily but tweet daily. A noteworthy proportion access Twitter through third-party applications instead of the website. It also lists demographic groups that comprised a greater proportion of Twitter users than non-users, such as those over 30, self-employed individuals, and those who access social media from unconventional locations.

1. Social Media Insights: Twitter Users
Social Media Access Location Length of time using Twitter
100
During work hours
From washroom/toilet
2 + yrs
During class/lecture Twitter User 1 yr to < 2 yrs
Non-Twitter User 6 mos to < 1 yr
While driving
< 6 mos
During live theatre performance
During religious service
0 30 60
50
Twitter Access
On Twitter website
3rd Party Application
SMS text on mobile phone
0
CROWD Twitter
SCIENCE
Crowd Science Copyright 2009

2. Social Media Insights: Twitter Highlights
• As the !new kid on the block" among social media options, Twitter usage
among study participants appears to be in growth phase.
! Most Twitter users started using it within the past 12-month period.
• Among respondents using Twitter, daily tweeting is conducted by about
half the proportion of those checking updates daily.
• A noteworthy proportion of Twitter users by-pass the Twitter website,
using 3rd-party applications to access it.
• Respondents using Twitter (vs. respondents using only other social
media) comprise greater proportions of...
! tech-entrenched, early adopters
! those claiming use of online social media is their favorite leisure activity
! those using multiple forms of online social media
! those over 30 years of age
! self-employed, entrepreneurs
! those using mobile phones to access their respective social media
! those preferring to contact friends via online social media vs. the telephone
! those accessing social media from a washroom or while driving
Crowd Science Copyright 2009

3. Twitter Study - Complete Results
Request Complete Results:
http://www.crowdscience.com/landing/125/