SlideShare a Scribd company logo
Tweeting for your business Hall Web Services
Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
Got Questions? ,[object Object],[object Object]
Twitter Mania
What IS it? www.twitter.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/matthamm/3383916444/
What am I doing? Like:   Putting on my socks? Brushing my teeth? Eating lunch? Going to the dentist? Who cares about that?   NO ONE What am I doing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What am I doing?
No Magic Bullet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/connections that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goals
How to get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get Started - Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You only have 140 characters so people tend to talk funny
Twitter Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Hashtags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lists
Build Your Network - Followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add Value to the Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
URL Shorteners ,[object Object],[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],Everything you say/write can be used against you in the court of personal opinion!
Get Started! ,[object Object],[object Object],[object Object],[object Object],Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help:  http:// help.twitter.com /portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ Twitter Business 101:  http://business.twitter.com/twitter101 Wikipedia http://en.wikipedia.org/wiki/Twitter

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Twitter For Business

  • 1. Tweeting for your business Hall Web Services
  • 2.
  • 3.
  • 5.
  • 6. What am I doing? Like: Putting on my socks? Brushing my teeth? Eating lunch? Going to the dentist? Who cares about that? NO ONE What am I doing?
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/connections that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Lists
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.