Twitter: an overview
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The document provides statistics about Twitter usage including that the average user has 126 followers and tweets most frequently at 9am, over 40% of users do not tweet, a very small percentage of users attract most of the attention, the majority of tweets receive no reaction, and Twitter now has over 140 million active users sending 340 million tweets per day. It also recommends tweeting regularly about your areas of coverage to increase engagement and follower growth by 50% more than average.
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- Twitter has over 271 million monthly active users who send over 500 million tweets per day, with 78% of users on mobile. It supports over 35 languages.
- Twitter can be used for professional development by following experts in your field to gain bite-sized information and joining online conversations using hashtags.
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- A small number of highly active users (5%) generate the majority (75%) of Twitter content, while over half of users haven't tweeted in the last week.
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Twitter: an overview
- 1. Twitter statistics •The average Twitter user has 126 followers •The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link) •Over 40% of Twitter users do not tweet anything •About 0.05% of the total twitter population attract almost 50% of attention on the channel •71% of the millions of tweets each day attract no reaction •25% of Twitter users have no followers •45% of the mass communications posted on Twitter are nonsense •8% of Americans use Twitter •Twitter now has more than 140 million active users, sending 340 million tweets every day •Twitter users send over a billion tweets every 72 hours •Twitter should see 250 million active users by the end of 2012
- 3. One of the best ways to increase Twitter engagement is to Tweet regularly about the subjects you cover. Our research shows that for people who post a concentrated number of Tweets in a short time span, follower growth is 50% more than average (1.5x). Live-tweeting or posting updates about a news event related to your beat is one way to grow followers and increase interaction.