TwitCasting is a live social mobile broadcasting service that allows users to share exciting moments with friends in real time. It works better than competitors by focusing on mobile live streaming which enables instant audience invites and flexible bandwidth streaming down to 56kbps. TwitCasting's push notifications have latencies as low as 0.2 seconds which allows for smooth communication. The company's business model involves offering a mobile live platform SDK and monetizing entertainment and social applications built on its low-cost P2P infrastructure.