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Twinkledrive!!
- 3. Night falls. It is dark.
- 4. You’re in a car with your partner.
- 5. Side by side hugged by the comfort of leather seats.
- 6. What next?
- 7. Starline
- 8. Here are the facts: 530 million ringgit industry 4 x growth recorded in 8 years 212 million is by GSC [1]
- 9. Our harvest will be plentiful 10 8 4 2 0 6 12 >1/month 1-2/month 3-4/month 5-6/month Frequency of cinema usage Number Data taken from survey
- 10. Our harvest will be plentiful 12 10 6 4 2 0 8 Yes Would you go to a drive-in cinema? No Maybe Number Data taken from survey
- 11. Meet our customers We serve the young, the brave, and the bold students l young adults l couples l fab people
- 12. Meet Marcus. He is an 18-year old university student. He enjoys going to the cinema with friends. He saves up his pocket money to watch movies.
- 13. Meet Amir. He is a 15-year old high school student. He often goes to the cinema with his family. His parents will pay for him.
- 14. Meet Deeliya. She is a married 25 year old lady. She is a working adult. She is a busy lady, but when she has time, she will spend lavishly on entertainment.
- 15. Meet Sue. She is a 18 year old art student. She is expressive and creative, and eager to try something new. She is willing to pay a premium.
- 16. Facing the giants Largest cinema chain in Malaysia – owns 40% of industry 2nd largest cinema chain- Preferred choice for students 3rd largest cinema chain- Eager for expansion
- 17. The customers have spoken! 37% 21% 10% 5% 27% Screen issues Audio Others Data taken from survey Horrible seating Terrible Food
- 18. introducing
- 19. We bring back fun TwinkleDrive is a drive-in cinema operator. We cater for those who want a better cinema experience
- 20. Problem-free entertainment Your car provides everything you need Audio l Comfort l Safety l Intimacy l Space
- 21. Your car, your space solves many problems Security Your car becomes your fortress Audio Your car radio is far superior. Air Con Set the temp as you like, no one’s stopping you. Intimacy Be truly together Comfort Familiar, Cozy, Comforting
- 22. Hassle-free operation Pay entry price Tune radio frequency Enjoy the show
- 23. Strategic Location TwinkleDrive will be located at Setia Alam. Persiaran Setia Dagang, Setia Alam, 40170 Shah Alam, Selangor
- 24. Fertile Land Youth Area is a frequent hang-out place for target demographic Access Location is next to a highway Suitable Wide open fields is perfect for a drive in cinema Perfect for TwinkleDrive Income Residents belong to the higher-income group
- 25. Delicious snacks Popcorn, chips, coke, whatever. We have it all. Popcorn l chips l hotdogs l coke
- 26. Touch and Watch TwinklePass provides easy access Just tap and go!
- 27. Everything is easier online Fully featured online service suite Bookings l Promotions l News l Card Reloads
- 28. Superior in every way
- 29. Pricing RM40
- 30. Pricing considered by: Confections Land rent Equipment Marketing costs Labour costs
- 31. Let the world know Our marketing strategy Accessibility l Endorsements l Advertisements
- 32. Spreading the word celebrity endorsements advertisement campaign TwinklePass accessibility
- 33. Brothers in arms TwinkleDrive will be partnering with MBO Cinemas MBO will provide equipment, training and capital, in exchange for 20% of ownership.
- 34. Learning the ropes TwinkleDrive staff will be trained by MBO Cinemas. Equipment, systems and infrastructure operations will be taught by trained MBO staff.
- 35. Battleplan Owner Operatio ns Director Technical Division Division Head Sound Department Lighting Department Maintenance Division Division Head Security Department Cleanliness Department General Division Division Head Ushering Department Concessions Department Public Relations Division Division Social Head Media Department Organisation focuses on flexibility and independence Each division has a clear and defined focus
- 36. Startup Expenses TwinkleDrive Sources of Capital Owners' Investment (name and percent ownership) Amir (20%) USD 20,000 Amos (20%) 20,000 Ahmad (20%) 20,000 Marcus (20% 20,000 Total Investment USD 80,000 Bank Loans Maybank SME Loans 500000 Bank 2 - Bank 3 - Bank 4 - Total Bank Loans USD 500,000 Other Loans GSC USD - TGV - MBO (20%) 200,000 Total Other Loans USD 200,000 How we finance TwinkleDrive will be financed for every situation. We are ready for anything.
- 37. Advertising and Promotional Expenses Advertising USD 60,000 Signage - Printing 80,000 Travel/entertainment - Other/additional categories 2,000 Total Advertising/Promotional Expenses USD 142,000 Other Expenses Other expense 1 USD - Other expense 2 - Total Other Expenses USD - Reserve for Contingencies USD - Working Capital USD - Summary Statement Sources of Capital Owners' and other investments USD 80,000 Bank loans 500,000 Other loans 200,000 Total Source of Funds USD 780,000 Startup Expenses Buildings/real estate USD 175,000 Leasehold improvements - Capital equipment 196,855 Location/administration expenses 113,000 Opening inventory - Advertising/promotional expenses 142,000 Other expenses - Contingency fund 100,000 Working capital - Total Startup Expenses USD 726,855 Startup Expenses Land, Movie area rental Rent & Related Costs USD 160,000 Construction 10,000 Remodeling 5,000 Other - Total Buildings/Real Estate USD 175,000 Leasehold Improvements Item 1 USD - Item 2 - Item 3 - Item 4 - Total Leasehold Improvements USD - Capital Equipment List Furniture USD - Equipment 173,855 Fixtures 3,000 Machinery 20,000 Other - Total Capital Equipment USD 196,855 Location and Admin Expenses Rent & Related Costs Utility deposits 2,000 Legal and accounting fees 5,000 Prepaid insurance 10,000 Pre-opening salaries 96,000 Other - Total Location and Admin Expenses USD 113,000 Opening Inventory Category 1 USD - Category 2 - Category 3 - Category 4 - Category 5 - Total Inventory USD -
- 38. In a nutshell: RM 780,000 total investment RM 500,000 loaned from Maybank RM 200,000 MBO’s investment RM 80,000 owner capital
- 39. In a nutshell: RM 175,000 used for development RM 196,855 used for equipment RM 113,000 location & administration RM 142,000 marketing & PR
- 40. We will grow TwinkleDrive will experience growth rates unlike any other. Projected excellent growth.
- 41. Our sales will excel We project excellent growth in revenue in 2 years.
- 42. 10,000,000 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 Projected Growth Year 1 Year 2 Year 3 Sales
- 43. References Burns, C. (2013, February 12). Http://bursastocktalk.blogspot.com/2013/02/cinema-business. html. Retrieved September 9, 2014. Kerin, R., & Hartley, S. (2007). Marketing: The core (2nd ed., pp. 186-189). Boston, Mass.: McGraw- Hill/Irwin. McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann. Barrow, C. (2007). Starting a business for dummies (2nd ed., p. 99). Hoboken, N.J. :Wiley. http://www.independentcinemaoffice.org.uk/resources/how-to-start-a-local-cinema How to start a local cinema. (n.d.). Retrieved September 9, 2014.
- 44. Thank you.