The document discusses two classes of APIs: those that have grown from products and those that are the product themselves. It notes that while cloud APIs aim to serve both end users and developers, there is often a gap between them that companies try to bridge either through developing companion products or by exposing higher-level capabilities in the APIs. The document presents Twilio's approach of combining open source software like OpenVBX with cloud APIs and services like their telephony offerings as a business model that can increase the commercial potential for open source projects.

1. twilio

2. two classes of apis
1. apis that have grown from products
2. apis that are the product

3. Product

4. End Users
Product

5. End Users
Product
API

6. End Users
Product
API API
API

7. Facebook

8. End Users
Cloud API

9. End Users
Developers
Cloud API

10. End Users
Developers
Cloud API

11. Developers
AWS

12. End Users
Developers
Twilio

14. End Users
big gap
big gap
Developers

15. approach 1: fill the gap with a product

16. End Users
Product
Cloud API

17. End Users
challenge
cloud APIs are horizontal,
Product
end-user products are vertical
Cloud API

18. End Users
challenge
disincentivize your
community
Cloud API

19. approach 1I: raising the bar

20. End Users
Developers
expose higher
level primitives
Cloud API

21. End Users
Developers
Cloud API

22. End Users
Developers
Cloud API

23. End Users
Developers
OpenVBX
Twilio

24. End Users
Developers
Open
Source
Twilio

27. “So we believe the pairing of open source software and
cloud based business models vastly increases the
commercial potential of open source software”
“Open VBX takes that model and adds something more.
Yes, there will be hosted versions of Open VBX.
Dreamhost already offers a one click install of Open
VBX. But Twilio's telephony APIs for phone calls,
messaging, and more are paid offerings that plug into
Open VBX and offer another business model for open
source software.”
- Fred Wilson

28. End Users
Developers
Open
Source
Cloud API

29. open source
monetization models
Service/
Support
RedHat

30. open source
monetization models
Service/
Hosted
Support
RedHat WordPress

31. open source
monetization models
Service/
Hosted ???
Support
RedHat WordPress

32. open source
monetization models
Service/
Hosted Cloud+
Support
RedHat WordPress

33. End Users
Developers
Open
Source
Cloud API

34. twilio
Evan Cooke
http://www.twilio.com
@twilio