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ABSTRACT
So far in the KnowBoTs section of Know Now, we have introduced the end-to-end value chain
through the lens of EFESO CDVC model and we have highlighted the human dynamics aspect of
building a culture of excellence. These KnowBoTs were presented at a macro level and offered
a corporate/enterprise-wide perspective, because we know that an organization’s position on
the maturity matrix is determined by its culture, the behavior of its people and by the style of
its leadership.
In this KnowBoT, we talk about Training Within Industry (TWI), which is particularly targeted at
Business Unit/Plant level and Perso (individual) level for leaders in any business environment.
TWI is a series of leadership training programs conceptualised during the WWII and still
remains relevant to this day for two primary reasons.
Firstly, TWI follows the basic principle of Human-to-human interactions. The basic idea
of TWI is to focus on empowering leaders at all levels to create a strong workforce and to be
able to swiftly convert people who possess minimum technical skills into valuable productive
resources. This makes TWI a great vehicle for implementing the cultural enablers and
continuous improvement dimensions of The Shingo ModelTM
. The EFESO CDVC-Human Dynamics
Boost Condition talks about People Development, adding specific capabilities that can help
their progression from one maturity level to another.
Secondly, the TWI training modules are fundamental to the Digital wave in Industry 4.0.
The fundamentals of TWI – J programs can be used as the base for
developing Artificial Intelligence (AI) architecture to foster relationships by analyzing
human emotions and feelings
programming robots for various tasks earlier performed by humans, or by Smart
Machines that use data intelligence to continuously analyse and optimise different
business processes.
Read on to know more about the emergence of TWI, the Three J Trainings, and typical results
achieved through TWI.
TWI - TRAINING WITHIN
INDUSTRY
Developing Leadership at all
Levels
KNOWBOT
KnowBoT #4 – TWI (Training Within Industry) 1
Training Within Industry (TWI), as a concept, was first introduced during World War-II by the
US Government to fill the skills gap created in industry, due to the huge outflow of skilled
workers who joined the armed forces. The basic idea of TWI was to enable leaders to create a
second line of production workers, mainly people with minimum technical skills, to swiftly
become as productive as their predecessors and to enable the US industry to cope with war-
time production requirements.
In the post war era, as industries in the US boomed with an abundance of skilled workers, TWI
programs were discontinued. But the success stories prompted the US Occupation
Government to introduce TWI in Japan, to help the war-stricken nation to quickly rebuild its
industrial capacity. Toyota was the earliest company to adopt TWI after WWII, and this sowed
the seeds for the development of the Toyota Production System.
Even today, the TWI programs are widely used in Japan and have also found strong relevance
in other parts of the world, because of its ability to achieve swift and sustainable gains in the
operational excellence journey. Since the turn of the 21st
century, US industry has re-adopted
the TWI approach of enhancing the skills of its workforce. In this age of automation and
Artificial Intelligence, when robots are taking over human jobs at a fast pace, the big question
is whether a leadership training program, based on human-to-human interaction, can stay
relevant?
Filippo Mantegazza in his article on Industry 4.0 says that the key meta-element behind
successful progression is the ability of leaders to develop and manage a culture where people,
digital and robots can be treated as a single entity. This implies that we clearly need a leadership
development tool that can help facilitate this interaction and be successful in shaping the
desired organization culture and human behavior. The TWI training approach fits the bill
perfectly, as it does not just help to develop the skills required for leaders but can also be
used as a fundamental principle for any human-to-digital interactions going forward.
TWI – How it started and is still Relevant
KnowBoT #4 – TWI (Training Within Industry) 2
Leadership needs have been categorized as knowledge and skills. The TWI programs are
uniquely designed for the skill development of Leaders, Front-line Supervisors and Engineers.
These leaders need to be trained to become competent trainers in three key skills:
Skill of Training (giving instructions to trainees) in order to enable them to become
productive quickly;
Skill in Improving Methods (Continuous improvement, Kaizen etc.); and
Skill in Leading in order to inspire and motivate others to get involved in Training and
Improving Methods
Job Instruction – TWI-JI
The primary aim of Job Instruction (JI) is to create a standard work for all operations, which will
provide a basic stability to each process. People have their own different ways to perform a
task. Even though standards are created, workers will conscientiously work out their "own
comfortable way" of doing things. A part of the blame is on the leaders or trainers who
themselves use a non-standard approach to training. It is a common sight to witness “Show
Alone” or “Tell Alone” methodology by trainers to instruct the worker/operator - and they get
undesirable results as the worker fails to replicate the instructions there is no actual
experience of learning by doing.
As leaders, we all want to know how to quickly train our people
to learn do the job safely, correctly and conscientiously.
TWI - JI develops this Skill in Instructing.
Three J’s Training Programs
KnowBoT #4 – TWI (Training Within Industry) 3
The original TWI manual lists down the JI 4-Step Method, starting with understanding what the
trainee already knows and to make him/her feel comfortable and at ease.
Step-1 is to Prepare the Worker, which involves creating an environment that is conducive for
learning and defining the right position for the trainee; this can be ”looking over the shoulder”
of the trainer or at the actual place where the job needs to be performed.
Step-2 is to Present the Operation, wherein the trainer will tell, show and illustrate the
important steps, one at a time. The steps are repeated, this time stressing the key points. It is
critical that only required, adequate information is provided clearly, completely and patiently.
The trainee will Try-Out Performance in Step 3; and the trainer will make sure that he/she has
completely understood the important steps, the key points and the need for each key point.
Then the trainer will let them take the responsibility of doing the job correctly, without any
pressure, and informing the right people to go to in case they need any help.
This leads to Step-4: Follow Up where the trainer acts as a leader, displaying empathy and
encouragement and making sure people feel the sense of respect and humility.
TWI-JI fundamentals can be instrumental in programming/coding of Robots
that are replacing human interventions
and capable of eliminating all human errors.
KnowBoT #4 – TWI (Training Within Industry) 4
Job Method – TWI-JM
Two of the TWI programs- Job Instructions and Job Relations - are great to gain process
stability. To ensure further performance enhancement through continuously improving the
processes, Job Methods becomes a powerful tool. It is comparable to Lean's Kaizen, as it
focusses on empowering workers and supervisors to observe, communicate and carry out
positive changes that reduce waste and increase efficiency.
The focus of JM is to identify and question each step, movement and all actions of the job and
then determine the best way to carry out the job with currently available resources, such as
manpower, machines, and materials. Job Method training can be imparted to the
leaders/supervisors who carry out any type of work involving the use of hands, moving
materials or operating machines.
TWI-JM will help to produce greater quantities of quality products
in less time by making the best use
of the people, machines, and materials currently available.
To start, an elaborate and comprehensive job breakdown sheet (JBS) is created first and then
each activity is questioned in detail using the 5W and 1H questioning techniques. We begin by
determining Why a task or activity is necessary. Then we follow-up to check the authenticity of
first question by asking What is its purpose? Any activity that maybe classed as non-value
added, can be Eliminated.
The other three W’s provide answers to the time (When), place (Where) and by whom (Who) the
task should be done. These answers give a good reason to Combine or Rearrange the
location, and time, as well as the personnel handling that activity. Every time we determine
How best to do the task or activity, we also get ideas that lead to further Simplify the task; and
thereby develop new ideas.
It is critical to follow the sequence of questions to avoid first working, mistakenly, on
optimizing a task by asking How to do it but then and later eliminating or reconfiguring that
activity. Once passed, the new method is put into practice and used until a new and better
method is developed. At the end, it is imperative that all those involved in creating the new
method are given due credit and recognition.
IoT-enabled Smart Machines are already using data intelligence to
continuously improve performance - introducing TWI-JM questioning
techniques can further enhance efficiency and effectiveness.
KnowBoT #4 – TWI (Training Within Industry) 5
Job Relations – TWI-JR
Leaders get results from people and their success is driven by an underlying spirit of building
foundations for good relations. Successful leaders believe that people must be treated as
individuals. They find out and tell their people what is expected from them and will give them
ideas and suggestions on how to improve. They regularly let their people know how they are
getting along and give credit when due. It is their inherent behaviour to recognize any unusual
or extra effort of people; and to explain in advance about changes that will affect them. By
communicating the Why behind a change, leaders can make it easier for their people to accept
the change. Strong relations are built when the leader makes the best use of each person’s
ability and provides every opportunity to help them improve and grow.
Not every individual is a born leader,
but TWI – JR can help develop the Skill in Leading,
and thereby create successful leaders.
Despite practicing Foundations for Good Relations, issues and challenges are bound to
occur due to interpersonal problems. The future presents an even more complex
environment when human-to-machine interaction will increase rapidly, and it is predicted that
people will find great difficulty in deciphering real human emotions and feelings. The Job
Relations module provides a systemic 4-Step approach to prevent these problems from
reoccurring and helps leaders to develop a logical, common sense approach based on a
people-centred view.
Step 1 is to Get the Facts, which involves collecting all data and information pertaining and
applicable to the problem and speaking with the individuals concerned to get their opinions
and feelings. The idea is to be sure about having the whole story before jumping to any
conclusions.
With facts in hand, Step 2 is to Weigh and Decide and to stitch the facts together to consider
their bearing on each other. This helps in exploring different possible actions and checking
them against objectives, weighing the effect on an individual, a group, and the overall
organizational KPIs.
Step 3 is to Take Action, ensuring the right people are chosen to handle the problem,
appropriately timing the action and avoiding passing the problem to someone else.
Finally, we follow-up on the actions and define the frequency of Step 4 – Check Results. The
crucial aspect is to check for changes in output, attitudes, and relationships.
Artificial Intelligence can help leaders to build and maintain Job Relations as it
simulates reliable solutions to common problems by understanding both
real-time behaviours and analysing historical evidence.
KnowBoT #4 – TWI (Training Within Industry) 6
EFESO has supported many organizations to deliver TWI training and help them reduce
variability and create standards. Below are a few of the many great results our clients have
achieved.
JI-JBS (Job Breakdown System) has been adopted by organizations to address the gap
between existing and desired work instructions for all core operations.
OPLs (One Point Lessons) are derived from each Key Point as identified using JI
methodology.
On an average, the Training time for front-line supervisors has been reduced by 67%
across industries and processes.
“We were taking a minimum of 9 to 12 months on training our employees to
reach the next level and even that time did not seem to be enough for
providing sustainable results. The Job Instruction methodology of TWI has
given us remarkable results. Workers are now trained in 45-days for the same
kind of training and have gained exceptional skills that are hard to be
undone.”
[Plant Head, Automotive Industry]
Results Today and Results for Tomorrow
KnowBoT #4 – TWI (Training Within Industry) 7
The TWI training modules are ready for the Digital wave in Industry 4.0. In particular, the
fundamentals of Job Instruction (JI) and Job Methods (JM) program can be used for building AI
architecture, or to instruct robots for various tasks previously performed by humans, or they
can be used by Smart Machines that use data intelligence to continuously implement
improvement methods.
EXAMPLE FROM INDUSTRY 4.0
Job Instruction Sheet of TWI – Job Instruction programme in Automated Guided Vehicle (AGV)
Operations Results
1. Track opening of Roll
Bond Evaporator
No. of activities reduced from 22 to 5.
5 hours of productive time saved per shift
Production increased from 90pcs/hr to 240pcs/hr
2. Chemical Wash, Flushing
and Crimping
Operator movement reduced from 1060ft/hr to 20ft/hr
No. of activities reduced from 42 to 34
Productivity increased by 30%
3. Automatic Material
Transfer from Silos to
Machine
Bead wastage reduced by 67% from 400 to 130
kg/month
Manpower for material transfer halved
Total nett savings of INR 5.7 million per annum
4. Heater replacement on
gasket jointing machine
Heater replacement time reduced by 50%
Maintenance time down from 30 to 15hrs/month
Production benefit of 450 frames/month
THE AUTHORS
Rajinder Singh
Vice President,
Mentor in Human Dynamics 
Allen Ko
Senior Manager,
TWI Expert 
Copyright © 2019 EFESO Consulting
“Improving results today, securing results for tomorrow” means achieving tangible business results and
simultaneously developing the capabilities, leadership and culture to continue progressing faster than
competition.
EFESO Consulting brings more than 35 years’ experience and thought leadership, supporting many of the
leading global brands in both mature and emerging markets.
We are a group of over 500 experienced consultants representing 45 nationalities, operating from 35 offices
around the world with a strong presence in Europe, USA, South America, Middle East, Africa and Asia.
Our people bring together hands-on experience and expertise spanning sectors and functional capabilities
and, in an engaging and sustainable way, we partner with our Clients on their progression Journey.
CALL US AT +33 1 53 53 57 00
LET US KNOW ABOUT YOUR CHALLENGE VIA  INFO.MARKETING@EFESO.COM
Gothenburg
A
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IstanbulParis
Lisbon
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TWI - Training Within Industry

  • 1. www.efeso.com ABSTRACT So far in the KnowBoTs section of Know Now, we have introduced the end-to-end value chain through the lens of EFESO CDVC model and we have highlighted the human dynamics aspect of building a culture of excellence. These KnowBoTs were presented at a macro level and offered a corporate/enterprise-wide perspective, because we know that an organization’s position on the maturity matrix is determined by its culture, the behavior of its people and by the style of its leadership. In this KnowBoT, we talk about Training Within Industry (TWI), which is particularly targeted at Business Unit/Plant level and Perso (individual) level for leaders in any business environment. TWI is a series of leadership training programs conceptualised during the WWII and still remains relevant to this day for two primary reasons. Firstly, TWI follows the basic principle of Human-to-human interactions. The basic idea of TWI is to focus on empowering leaders at all levels to create a strong workforce and to be able to swiftly convert people who possess minimum technical skills into valuable productive resources. This makes TWI a great vehicle for implementing the cultural enablers and continuous improvement dimensions of The Shingo ModelTM . The EFESO CDVC-Human Dynamics Boost Condition talks about People Development, adding specific capabilities that can help their progression from one maturity level to another. Secondly, the TWI training modules are fundamental to the Digital wave in Industry 4.0. The fundamentals of TWI – J programs can be used as the base for developing Artificial Intelligence (AI) architecture to foster relationships by analyzing human emotions and feelings programming robots for various tasks earlier performed by humans, or by Smart Machines that use data intelligence to continuously analyse and optimise different business processes. Read on to know more about the emergence of TWI, the Three J Trainings, and typical results achieved through TWI. TWI - TRAINING WITHIN INDUSTRY Developing Leadership at all Levels KNOWBOT
  • 2. KnowBoT #4 – TWI (Training Within Industry) 1 Training Within Industry (TWI), as a concept, was first introduced during World War-II by the US Government to fill the skills gap created in industry, due to the huge outflow of skilled workers who joined the armed forces. The basic idea of TWI was to enable leaders to create a second line of production workers, mainly people with minimum technical skills, to swiftly become as productive as their predecessors and to enable the US industry to cope with war- time production requirements. In the post war era, as industries in the US boomed with an abundance of skilled workers, TWI programs were discontinued. But the success stories prompted the US Occupation Government to introduce TWI in Japan, to help the war-stricken nation to quickly rebuild its industrial capacity. Toyota was the earliest company to adopt TWI after WWII, and this sowed the seeds for the development of the Toyota Production System. Even today, the TWI programs are widely used in Japan and have also found strong relevance in other parts of the world, because of its ability to achieve swift and sustainable gains in the operational excellence journey. Since the turn of the 21st century, US industry has re-adopted the TWI approach of enhancing the skills of its workforce. In this age of automation and Artificial Intelligence, when robots are taking over human jobs at a fast pace, the big question is whether a leadership training program, based on human-to-human interaction, can stay relevant? Filippo Mantegazza in his article on Industry 4.0 says that the key meta-element behind successful progression is the ability of leaders to develop and manage a culture where people, digital and robots can be treated as a single entity. This implies that we clearly need a leadership development tool that can help facilitate this interaction and be successful in shaping the desired organization culture and human behavior. The TWI training approach fits the bill perfectly, as it does not just help to develop the skills required for leaders but can also be used as a fundamental principle for any human-to-digital interactions going forward. TWI – How it started and is still Relevant
  • 3. KnowBoT #4 – TWI (Training Within Industry) 2 Leadership needs have been categorized as knowledge and skills. The TWI programs are uniquely designed for the skill development of Leaders, Front-line Supervisors and Engineers. These leaders need to be trained to become competent trainers in three key skills: Skill of Training (giving instructions to trainees) in order to enable them to become productive quickly; Skill in Improving Methods (Continuous improvement, Kaizen etc.); and Skill in Leading in order to inspire and motivate others to get involved in Training and Improving Methods Job Instruction – TWI-JI The primary aim of Job Instruction (JI) is to create a standard work for all operations, which will provide a basic stability to each process. People have their own different ways to perform a task. Even though standards are created, workers will conscientiously work out their "own comfortable way" of doing things. A part of the blame is on the leaders or trainers who themselves use a non-standard approach to training. It is a common sight to witness “Show Alone” or “Tell Alone” methodology by trainers to instruct the worker/operator - and they get undesirable results as the worker fails to replicate the instructions there is no actual experience of learning by doing. As leaders, we all want to know how to quickly train our people to learn do the job safely, correctly and conscientiously. TWI - JI develops this Skill in Instructing. Three J’s Training Programs
  • 4. KnowBoT #4 – TWI (Training Within Industry) 3 The original TWI manual lists down the JI 4-Step Method, starting with understanding what the trainee already knows and to make him/her feel comfortable and at ease. Step-1 is to Prepare the Worker, which involves creating an environment that is conducive for learning and defining the right position for the trainee; this can be ”looking over the shoulder” of the trainer or at the actual place where the job needs to be performed. Step-2 is to Present the Operation, wherein the trainer will tell, show and illustrate the important steps, one at a time. The steps are repeated, this time stressing the key points. It is critical that only required, adequate information is provided clearly, completely and patiently. The trainee will Try-Out Performance in Step 3; and the trainer will make sure that he/she has completely understood the important steps, the key points and the need for each key point. Then the trainer will let them take the responsibility of doing the job correctly, without any pressure, and informing the right people to go to in case they need any help. This leads to Step-4: Follow Up where the trainer acts as a leader, displaying empathy and encouragement and making sure people feel the sense of respect and humility. TWI-JI fundamentals can be instrumental in programming/coding of Robots that are replacing human interventions and capable of eliminating all human errors.
  • 5. KnowBoT #4 – TWI (Training Within Industry) 4 Job Method – TWI-JM Two of the TWI programs- Job Instructions and Job Relations - are great to gain process stability. To ensure further performance enhancement through continuously improving the processes, Job Methods becomes a powerful tool. It is comparable to Lean's Kaizen, as it focusses on empowering workers and supervisors to observe, communicate and carry out positive changes that reduce waste and increase efficiency. The focus of JM is to identify and question each step, movement and all actions of the job and then determine the best way to carry out the job with currently available resources, such as manpower, machines, and materials. Job Method training can be imparted to the leaders/supervisors who carry out any type of work involving the use of hands, moving materials or operating machines. TWI-JM will help to produce greater quantities of quality products in less time by making the best use of the people, machines, and materials currently available. To start, an elaborate and comprehensive job breakdown sheet (JBS) is created first and then each activity is questioned in detail using the 5W and 1H questioning techniques. We begin by determining Why a task or activity is necessary. Then we follow-up to check the authenticity of first question by asking What is its purpose? Any activity that maybe classed as non-value added, can be Eliminated. The other three W’s provide answers to the time (When), place (Where) and by whom (Who) the task should be done. These answers give a good reason to Combine or Rearrange the location, and time, as well as the personnel handling that activity. Every time we determine How best to do the task or activity, we also get ideas that lead to further Simplify the task; and thereby develop new ideas. It is critical to follow the sequence of questions to avoid first working, mistakenly, on optimizing a task by asking How to do it but then and later eliminating or reconfiguring that activity. Once passed, the new method is put into practice and used until a new and better method is developed. At the end, it is imperative that all those involved in creating the new method are given due credit and recognition. IoT-enabled Smart Machines are already using data intelligence to continuously improve performance - introducing TWI-JM questioning techniques can further enhance efficiency and effectiveness.
  • 6. KnowBoT #4 – TWI (Training Within Industry) 5 Job Relations – TWI-JR Leaders get results from people and their success is driven by an underlying spirit of building foundations for good relations. Successful leaders believe that people must be treated as individuals. They find out and tell their people what is expected from them and will give them ideas and suggestions on how to improve. They regularly let their people know how they are getting along and give credit when due. It is their inherent behaviour to recognize any unusual or extra effort of people; and to explain in advance about changes that will affect them. By communicating the Why behind a change, leaders can make it easier for their people to accept the change. Strong relations are built when the leader makes the best use of each person’s ability and provides every opportunity to help them improve and grow. Not every individual is a born leader, but TWI – JR can help develop the Skill in Leading, and thereby create successful leaders. Despite practicing Foundations for Good Relations, issues and challenges are bound to occur due to interpersonal problems. The future presents an even more complex environment when human-to-machine interaction will increase rapidly, and it is predicted that people will find great difficulty in deciphering real human emotions and feelings. The Job Relations module provides a systemic 4-Step approach to prevent these problems from reoccurring and helps leaders to develop a logical, common sense approach based on a people-centred view. Step 1 is to Get the Facts, which involves collecting all data and information pertaining and applicable to the problem and speaking with the individuals concerned to get their opinions and feelings. The idea is to be sure about having the whole story before jumping to any conclusions. With facts in hand, Step 2 is to Weigh and Decide and to stitch the facts together to consider their bearing on each other. This helps in exploring different possible actions and checking them against objectives, weighing the effect on an individual, a group, and the overall organizational KPIs. Step 3 is to Take Action, ensuring the right people are chosen to handle the problem, appropriately timing the action and avoiding passing the problem to someone else. Finally, we follow-up on the actions and define the frequency of Step 4 – Check Results. The crucial aspect is to check for changes in output, attitudes, and relationships. Artificial Intelligence can help leaders to build and maintain Job Relations as it simulates reliable solutions to common problems by understanding both real-time behaviours and analysing historical evidence.
  • 7. KnowBoT #4 – TWI (Training Within Industry) 6 EFESO has supported many organizations to deliver TWI training and help them reduce variability and create standards. Below are a few of the many great results our clients have achieved. JI-JBS (Job Breakdown System) has been adopted by organizations to address the gap between existing and desired work instructions for all core operations. OPLs (One Point Lessons) are derived from each Key Point as identified using JI methodology. On an average, the Training time for front-line supervisors has been reduced by 67% across industries and processes. “We were taking a minimum of 9 to 12 months on training our employees to reach the next level and even that time did not seem to be enough for providing sustainable results. The Job Instruction methodology of TWI has given us remarkable results. Workers are now trained in 45-days for the same kind of training and have gained exceptional skills that are hard to be undone.” [Plant Head, Automotive Industry] Results Today and Results for Tomorrow
  • 8. KnowBoT #4 – TWI (Training Within Industry) 7 The TWI training modules are ready for the Digital wave in Industry 4.0. In particular, the fundamentals of Job Instruction (JI) and Job Methods (JM) program can be used for building AI architecture, or to instruct robots for various tasks previously performed by humans, or they can be used by Smart Machines that use data intelligence to continuously implement improvement methods. EXAMPLE FROM INDUSTRY 4.0 Job Instruction Sheet of TWI – Job Instruction programme in Automated Guided Vehicle (AGV) Operations Results 1. Track opening of Roll Bond Evaporator No. of activities reduced from 22 to 5. 5 hours of productive time saved per shift Production increased from 90pcs/hr to 240pcs/hr 2. Chemical Wash, Flushing and Crimping Operator movement reduced from 1060ft/hr to 20ft/hr No. of activities reduced from 42 to 34 Productivity increased by 30% 3. Automatic Material Transfer from Silos to Machine Bead wastage reduced by 67% from 400 to 130 kg/month Manpower for material transfer halved Total nett savings of INR 5.7 million per annum 4. Heater replacement on gasket jointing machine Heater replacement time reduced by 50% Maintenance time down from 30 to 15hrs/month Production benefit of 450 frames/month THE AUTHORS Rajinder Singh Vice President, Mentor in Human Dynamics  Allen Ko Senior Manager, TWI Expert 
  • 9.
  • 10. Copyright © 2019 EFESO Consulting “Improving results today, securing results for tomorrow” means achieving tangible business results and simultaneously developing the capabilities, leadership and culture to continue progressing faster than competition. EFESO Consulting brings more than 35 years’ experience and thought leadership, supporting many of the leading global brands in both mature and emerging markets. We are a group of over 500 experienced consultants representing 45 nationalities, operating from 35 offices around the world with a strong presence in Europe, USA, South America, Middle East, Africa and Asia. Our people bring together hands-on experience and expertise spanning sectors and functional capabilities and, in an engaging and sustainable way, we partner with our Clients on their progression Journey. CALL US AT +33 1 53 53 57 00 LET US KNOW ABOUT YOUR CHALLENGE VIA  INFO.MARKETING@EFESO.COM Gothenburg A Brussels Birmingham Dublin Helsinki Berlin New York Stuttgart Munich Wien Budapest IstanbulParis Lisbon Geneva Zurich Milan Beijing Seoul Tokyo Shanghai Mexico City São Paulo BuenosAires Abu Dhabi Riyadh Cairo New Delhi