URex is a drain cleaning tool invented by Sparks Pte Ltd to easily remove hair and debris from shower drains without direct contact. It features a retractable handle and sieve design. After prototyping and market research, the company produced an initial run of 50 URex tools. They sold out through direct sales and advertisements on video platform Mocca. Customer surveys showed high satisfaction and interest in a detachable handle and other product variations. The company has achieved profitability and sees opportunities for further innovation and market expansion.