News release issued with DtecNet white paper on the jump in worldwide piracy of US TV shows in response to the fall season of new programming

1.
For
Immediate
Release
Nov.
23,
2009
TV
Show
Piracy
Jumps
Dramatically
in
New
Fall
Season
of
Programming
BEVERLY
HILLS,
Calif.
–
The
U.S.
fall
television
season,
with
its
much-­‐hyped
premieres
for
many
new
shows,
brought
with
it
a
massive
worldwide
jump
in
TV
piracy
of
U.S.
produced
content,
according
to
a
white
paper
released
today
by
DtecNet,
the
leading
anti-­‐piracy
company.
“Widespread
marketing
and
online
buzz
fuel
file
traders’
interest
in
downloading
TV
shows
they
may
have
missed
or
just
can’t
see
quite
yet,
and
that’s
true
pretty
consistently
all
over
the
world,”
said
Pam
Allison,
DtecNet’s
vice
president,
business
intelligence
and
strategy.
“The
new
fall
season
for
TV
is
also
the
new
fall
season
for
TV
piracy.”
The
fall
TV
season
kicks
off
in
mid-­‐September,
supported
by
strong
marketing
efforts
online
and
off.
This
fall,
that
also
meant
the
number
of
copies
of
pirated
TV
shows
being
traded
on
BitTorrent
and
other
file-­‐trading
networks
jumped
more
than
four
times
from
July
to
October,
Allison
said.
The
white
paper,
“Television
Piracy:
It’s
the
New
Fall
Season,”
is
available
for
free
download
at
www.dtecnet.com.
DtecNet
advises
most
major
content-­‐creation
companies
and
their
trade
associations
in
movies,
TV,
software,
videogames
and
more
on
piracy
issues.
Its
business
intelligence
unit,
headed
by
Allison,
advises
companies
on
how
to
leverage
the
information
gleaned
from
the
illegal
file-­‐trading
networks
for
their
online
business
operations.
About
DtecNet,
Inc.
DtecNet
is
headquartered
in
Beverly
Hills,
Calif.,
with
offices
in
Copenhagen,
London,
Paris,
and
Vilnius.
DtecNet
provides
content-­rights
holders
with
market-­leading
solutions
that
track
and
prevent
piracy
of
their
digital
media
content,
while
generating
actionable,
highly
granular
business
intelligence
about
worldwide
demand
for
those
assets.
By
monitoring
the
file-­sharing
habits
of
hundreds
of
millions
of
Internet
users,
DtecNet
tracks
and
identifies
file-­sharing
trends,
helping
rights
holders
understand
how
their
content
is
traded
on
the
Internet
and
how
to
make
better
decisions
on
distribution,
business
models,
marketing
and
more.

2. For
more
information,
go
to
http://www.dtecnet.com.
DtecNet’s
Business
Intelligence
unit
may
be
followed
on
Twitter
at
http://www.twitter.com/dtecnetbi.
For
more
information
regarding
DtecNet
Business
Intelligence,
contact:
Pam
Allison
VP,
Business
Intelligence
&
Strategy
pja@dtecnet.com
(310)
600-­‐3978