Understanding your brand

1. Understanding your brand
in the digital age

2. 1. Be consistent
2. Know the audience
3. Communicate the problem
you solve
“we are a brand that
cares about providing
sustainable shoes without the
harsh cost”
4. Build your character
5. Connect with your
community

3. ELEMENTS
OF VALUE
PYRAMID

4. SIX MOST PROMINENT
VALUES

5. SIX MOST
PROMINENT
VALUES

6. SIX MOST PROMINENT VALUES

7. CASE STUDIES

8. Thank you