The presentation focuses on how the use of data visualization will help you tell a comprehensible story to your client and help them act upon that information. We’ll discuss determining the best data points to tell a specific story, and hone in on on how to select the best graphical representation for the corresponding data. We’ll also cover the challenges and pitfalls of data charts, including visually misleading graphics, color usage, organization and more.

1. Turning Your Data
Into
Compelling
Stories
Jeroen Maljers
@jeroenmaljers

2. Jeroen Maljers
Founder SWYDO.
@jeroenmaljers

3. Make Complex things
SIMPLE

4. Why
storytelling?
•SHOW YOUR
WORK
•INTERACTION/
FEEDBACK
•IMPROVEMENT
•TEAMWORK

5. Storytelling
is as old
as
mankind

6. A REPORT IS
USELESS
WHEN IT IS
NOT READ OR
DISCUSSED

7. The brain is
brilliant: it can
connect the
dots.

8. GESTALT THEORY
Emergence
Reification
Multistability
Invariance

9. Emergence
GESTALT THEORY

10. Reification
GESTALT THEORY

11. Multistability
GESTALT THEORY

12. SLIDESHARE.NET/USERNAME
Invariance
GESTALT THEORY

13. Color Theory Think HSL
instead of RGB
Hue
Saturation
Lightness

14. Stroop effect Make it easy to
read. Don’t do
counterintuitive
things in your
story.

15. Fast thinking/
slow thinking
Is your reader in
the Fast or Slow
Thinking mood?

16. Freytag:
Stories follow a pattern
‘Dramatic Arc’

17. Exposition
Rising action Climax
Falling action
Dénouement

18. Textual introduction
KPIs Main analyses:
your real story
Supporting
Summary, legend
and actions

19. Stories that are
personal and
emotionally
compelling
engage more of the brain, and thus are
better remembered,
than simply stating a set of
facts.

20. 2 aspects:
First, it must capture and
hold our attention. The
second thing an effective story does is
“transport” us into the
characters’ world.

21. Emotion
Facts
Interaction
Story
4 elements of
data storytelling

22. Facts Focus on 3 to
5 metrics.
The rest is
evidence/
supportive.

23. Story Use the ARC.
Keep it simple.
Keep it short.

24. Emotion Make it fun to
read or not,
but throw in some
emotion.

25. Interaction A story is useless
without a way to
interact.

26. Practical tips Tooling.
Follow up.
KPIs/graphs.
Text.
Color blindness.

27. IDEAL REPORT
2 pages
max 3

28. Dénouement thank you.
@jeroenmaljers