Turn An Idea Into A Business by Darlene Z.
Welcome to my SlideShare account, where I delve into the dynamic journey of transforming an idea into a thriving business venture. Through a series of insightful slides, titled 'How to Turn an Idea into a Business,' I unveil the strategic steps and proven methodologies I've employed to catapult not just one, but four distinct businesses from inception to seven-figure success in less than two years each. Embark on a visual odyssey as I dissect the intricacies of ideation, execution, and growth, offering practical guidance and actionable insights gleaned from my own entrepreneurial endeavors. Each slide serves as a beacon of inspiration, illuminating the path from concept to concrete reality. Whether you're a budding entrepreneur seeking guidance or a seasoned business owner aiming to scale new heights, these slides are your roadmap to success. Join me on this transformative journey and unlock the secrets to turning your boldest ideas into flourishing enterprises. Let's chart a course towards entrepreneurial excellence together.
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- 9. • Ads • Sales • Selling what • Media • Graphics • Emotions • CASH FLOW • EXPENSES • REVENUES • TAXES • INVESTMENTS • LOANS • People • Keeping the wheels turning • Contracts • Negotiations
- 10. • Ads • Sales • Selling what • Media • Graphics • Emotions MARKETING
- 19. BUYERS EMOTIONS ADVERTISING GRAPHICS ELEVATOR MESSAGE
- 20. BUYERS EMOTIONS ADVERTISING GRAPHICS ELEVATOR MESSAGE
- 21. HOW DO YOU SELL? ONLINE ? IN PERSON ? TELEPHONE?
- 22. BUYERS COME IN ALL SHAPES AND SIZES
- 23. WHO IS USING YOUR PRODUCT OR SERVICE ?
- 25. GEOGRAPHY #1 DEMOGRAPHICS #2 LIFESTYLE #3 BEHAVIOR #4 CROSS-SECTION
- 26. GEOGRAPHY
- 27. DEMOGRAPHICS
- 28. LIFESTYLE
- 29. BEHAVIOR
- 30. WAG
- 32. BUYERS EMOTIONS ADVERTISING GRAPHICS ELEVATOR MESSAGE
- 33. LOWEST PRICE SERVICE CAN’T FIND IT ANYWHERE ELSE
- 34. HOW THEY FEEL WHAT WORDS EXPRESS THIS EMOTION LOWEST PRICE
- 35. BEFORE YOU MARKET AT THE LOWEST PRICE . . . ASK YOURSELF
- 36. BEST SERVICE HOW THEY FEEL WHAT WORDS EXPRESS THIS EMOTION BEST SERVICE HOW THEY FEEL WORDS USED IN THIS EMOTION
- 37. BEFORE YOU MARKET BY BEST SERVICE . . . ASK YOURSELF
- 38. HOW THEY FEEL MOST UNIQUE WHAT WORDS EXPRESS THIS EMOTION
- 39. BEFORE YOU MARKET BY BEING THE MOST UNIQUE . . . ASK YOURSELF
- 40. LOWEST PRICE SERVICE CAN’T FIND IT ANYWHERE ELSE YOU CAN ONLY PICK ONE!!!
- 41. LOWEST PRICE SERVICE CAN’T GET ANYWHERE ELSE RULE – YOU CAN ONLY PICK ONE!!!
- 42. WAG
- 44. BUYERS EMOTIONS ADVERTISING GRAPHICS ELEVATOR MESSAGE
- 45. LOWEST PRICE SERVICE CAN’T FIND ANYWHERE ELSE BEGIN ADS BY SELECTING ONE EMOTION
- 46. HOW WILL CUSTOMERS FIND YOU?
- 48. LOWEST PRICE SERVICE CAN’T FIND ANYWHERE ELSE USE THE WORDS THAT EXPRESS THAT EMOTION
- 50. BUYERS EMOTIONS ADVERTISING GRAPHICS ELEVATOR MESSAGE
- 51. LOWEST PRICE SERVICE CAN’T FIND IT ANYWHERE ELSE WHAT EMOTION DOES THE GRAPHIC PORTRAY?
- 52. REMEMBER TO CONNECT THE EMOTIONS
- 53. Connecting, Motivating and Educating Air, Resort, Cruise Hotel
- 55. To help select your ideal buyer and emotion, start by analyzing your competition. Research as many competitor’s as possible
- 61. “Darlene’s testimonials are different”