Senior DSS Training

2. MARKETING GOALS
INCREASE SALES OF THE H-D SPORTSTER
ESTABLISH ALABAMA’S LOCATIONS AS PREMIER H-D
DESTINATIONS
INCREASE APPAREL/ACCESORY SALES

3. PRIMARY TARGET AUDIENCE
WOMEN AGES 25-44
SEEKING TO ESCAPE BOREDOM
ALABAMA

4. RIDING WITH RAYCOM
41MM UNIQUE
VISITORS
MOBILE: 19MM
DESKTOP: 22 MM
363MM PAGE VIEWS
MOBILE: 252MM
DESKTOP: 111MM
5MM+ FACEBOK FANS
1MM TWITTER
FOLLOWERS

6. STYLE
RIDE
INSOUTHER
N

7. ORIGINAL SERIES/NATIVE ADVERTISING
:45-1:00 SEGMENTS DESIGNED TO RUN AS
EDITORIAL IN NEWSCASTS
1:30-2:00 BROADCAST PIECE WITH HOST
1:00 STAND ALONE PIECE WITHOUT HOST
:30 YOUTUBE TEASER
:10-:15 FACEBOOK & INSTAGRAM TEASER
:06 VINE TEASER
22:00 BROADCAST COMPRISED OF CONTENT SERIES
IN MAY 2014, 73% OF MEDIA BUYERS
EMPLOYED NATIVE ADVERTISING!

8. TSW VIDEO PRE-ROLL

9. TSW EMAIL BRANDING
12,175 EMAIL NEWSLETTER
SUBSCRIBERS
69.7% OF US INTERNET
USERS PREFER EMAIL
COMMUNICATION WITH
BUSINESSES
ONE-THIRD OF MARKETERS
SAY THEIR SUBSCRIBERS
READ EMAILS ON MOBILE
DEVICES AT-LEAST 50% OF
THE TIME

10. LOCAL TSW
SPONSORSHIPS
WSFA | MONTGOMERY, AL
DESKTOP: 696,128 UV | 3.2MM PAGE VIEWS
MOBILE WEB: 989,288 UV | 9.7MM PAGE VIEWS
MOBILE APP: 133,478 UV | 8.6MM PAGE VIEWS
WBRC | BIRMINGHAM, AL
DESKTOP: 745,953 UV | 2.4MM PAGE
VIEWS
MOBILE WEB: 870,993 UV | 8MM PAGE
VIEWS
MOBILE APP: 122,223 UV | 6.8MM PAGE
VIEWS
WAFF | HUNTSVILLE, AL
DESKTOP: 648,348 UV | 3.8MM PAGE
VIEWS
MOBILE WEB: 622,348 UV | 7MM PAGE
VIEWS
MOBILE APP: 124,537 UV | 4.7MM PAGE
VIEWS

11. JULY AUG. SEPT. OCT.
“RISS” ORIGINAL SERIES
NOV. DEC. JAN. FEB. MAR. APR. MAY JUNE
CAMPAIGN TIMELINE
TSW VIDEO PRE-ROLL (50K IMP./MONTH; APPROX. 30%
SOV)
$1,000/MONTH
TSW EMAIL BRANDING CAMPAIGN (12,175 SUBSCRIBERS)
$120/MONTH
LOCAL TSW SPONSORSHIPS (MONTGOMERY, BHAM,
HUNTSVILLE)
$6,000/MONTH
INVESTMENT: $7,120/MONTH + $99,000 (ORIGINAL
SERIES)
YOU ONLY NEED TO SELL ONE H-D SPORSTER PER MONTH!

12. YOUR RAYCOM
WARRANTY
CONSTANT OPTIMIZATION & FIRING ON ALL CYLINDERS
DIRECT ACCESS TO RAYCOM’S SERVICE & REPAIR TEAM
NIKKI BAGLEY | 334.202.8359
PASCAL RACHENEUR | 404.295.8757
MIKE MOCKLAR | 678.602.0395
HENRY YATES | 334.301.7595
HIGH HORSEPOWER & PEAK PERFORMANCE

13. THANK
S,
Y’ALL!