Truuform is a 3D body scanning technology company that aims to solve sizing issues in clothing. Their mobile app allows users to take photos of themselves to create an accurate 3D avatar and virtual fitting room. This helps online shoppers find properly fitting clothes. Truuform sees opportunities in fashion, fitness, dating, and other industries. They outline their business goals, competitors, startup costs, revenue projections, and are seeking a $350,000 investment over 5 years to scale their app and license their technology.

2. • Truuform is the worlds first 3-D body
recognition technology.
• Truuform is inspired by the desire to
solve challenges associated with
clothing size.
• Truuform could easily be used in any
industry where the human body plays a
fundamental role.
(Fashion, Health and Fitness, Online
dating, Sports and Athletics, and more)
OUR MISSION STATEMENT

3. How many of you have
ever been frustrated by
ill-fitting clothing that you
purchased online?

4. TruuForm is your very own online shopping assistant. Finally!
There’s a way to custom fit your wardrobe in a virtual closet.
We can all agree…
When you look good,
you feel good!

5. MARKETING AND
OPERATIONS
Vanessa Pacheco & Frank Ballard

6. • We offer the first month free for
premium access.
• TruuForm is beginning to implement
strategies to work with Google pay.
MARKETING

9. PEOPLE
PROCESS & PRODUCT

10. TEAMWORK TRIFORCE

11. MANAGEMENT TEAM

12. - CTO -
KEVIN TERELL

13. SIZE AND NATURE OF THE
MARKET
• LA is our primary target location.
(We also need an office in NY)
• TruuForm will be available to use in
all 50 states.
• International markets are currently
in development.
• After further research of the retail
market, TruuForm believes that our
products will revolutionize the
fashion industry.

14. COMPETITIVE ADVANTAGE
• TruuForm is pioneering in what
seems to be an uncharted
marketplace.
• TruuForm will ultimately be the first
app that would allow online shoppers
to purchase perfectly
fit clothing.

15. COMPETITIVE ANALYSIS
• Users access the TruuForm App to create a
virtual avatar of their body.
• Body measurement data points from head to
toe are created from a picture taken, with no
other tools needed.
• Users simply take a front and side profile
picture, then a 3D animated form is generated
by our software.

16. TOP COMPETITION
Company:
Fitle
Cost:
Free for users & costs for retailers
Products:
3-D spec generating technology,
Online clothing database
URL:
http://www.fitle.com

17. OTHER COMPETITION
Company:
UPcload
Cost: Individual Retailers pay
UPcload to upload their clothing
onto UPcload’s Website, cost is
free for consumers
(Testing stage)
Products:
Bridges the gap between
consumers and clothing retailers
URL:
www.upcload.com

18. - CFO -
CODY SHEMESH

19. REVENUE STREAMS
• Licensing
• TruuForm The App
• Fitness / Weight Loss
• Online Dating
• Military / Government Personnel
• Any Many More

20. THE POTENTIAL IN CLOTHING
TEXTILE MARKET
• There are over 7 billion people on this
planet.
• Each and every single one needs clothing.
Not only do they need clothing but they
need multiple articles of clothing. At
least shirt pants and shoes.
• If TruuForm could just navigate 1/3 of
these 7 billion to a better fit, we would
have around 2.3 billion customers.

21. START UP COSTS
Legal Fillings (LLC, Partnership Agreements, Lawyers, ETC.) $15,000
Copy Right / Patents / Licensing $15,000
App Development $100,000
Marketing Consulting Firm (Hire for 6 Months) (10k / Month) $60,000
Partnership With Tech Consulting Firm (Bain & Company) $150,000
Operational Expenses / Miscellaneous $10,000
TOTAL = $350,000

22. PROJECTIONS OF SMART
PHONE APPLICATION
# of
Yrs.
Out
Fixed Costs
(Operation
Expenses)
# of Retail
Partners -
Gaining
Rate of 2
New
Partners
Monthly
Retail Ads on
App -
Partnership
Consists of $200
Monthly Fee
# of Premium
Subscribers on
App -
Premium
Comes With
Perks That The
Basic Free
Membership
Does Not Have
Monthly
Subscription
Fee on App -
Premium
Member $6.95
/ Month
Yr. 1 $350,000 24 $57,600 10,000 $69,500
Yr. 3 $300,000 72 $518,400 50,000 $347,500
Yr. 5 $500,000 120 $1,440,000 100,000 $695,000
Income
Driven By
App
$127,100
$865,900
$2,135,000

23. PROJECTIONS OF LICENSING
Yrs.
Out
Fixed Costs
(Operation
Expenses)
# Of
Companies
Buying Our
License
Software
Sales
$5,000 Per Unit
# Of Royalties
Every Sale
Generated
From
TruuForm’s
Software Will
Cost The
Retailer $00.5
Yr. 1 $350,000 10 $50,000 $
Yr. 3 $300,000 100 $500,000 $
Yr. 5 $500,000 300 $1,500,000 $
Income
Driven By
License
$
$
$

24. INVESTOR OPPORTUNITY
Value Of
Investment
Contingency Period Of Time ROI
$350,000 20% Equity
Scaling Down To
1% In 60 Months
(For The First 5 Years
Of Business Investor
Will Own 20% Of
TruuForm)
(Investor Will Own 1%
Of TruuForm Post 5
Years)
60 Months ( To Be
Determined )

25. Head of Development
SETH MARTIN
Brief Summary/Recap